{"id":27968,"date":"2021-10-19T10:25:05","date_gmt":"2021-10-19T14:25:05","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=27968"},"modified":"2025-10-05T09:27:40","modified_gmt":"2025-10-05T13:27:40","slug":"10-food-drive-ideas","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/","title":{"rendered":"Designing a drive: 10 food drive ideas to fill your donation boxes"},"content":{"rendered":"\n<p>Food insecurity and hunger are some of the most&nbsp;prominent&nbsp;issues that plague our modern society. In the U.S., 41 million people, or 12% of the population,&nbsp;<a href=\"http:\/\/thebarbequelab.com\/hunger-in-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">struggles with hunger<\/a>.&nbsp;<a href=\"https:\/\/www.npr.org\/2020\/09\/27\/912486921\/food-insecurity-in-the-u-s-by-the-numbers\" target=\"_blank\" rel=\"noreferrer noopener\">Researchers also estimate<\/a>&nbsp;that 23% of households struggled with food insecurity in 2020\u2014a number that more than doubled from the previous year due to the economic impacts of the pandemic.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Food banks work hard to fight against increasingly pervasive hunger in our communities. If your nonprofit is looking for a way to contribute, consider hosting a food drive.&nbsp;<\/p>\n\n\n\n<p>Just like with any other type of fundraiser, food drives require lots of planning. Yes, you\u2019ll need an efficient way to process donations and facilitate the collection of food drive items. However, getting your supporters to show up and participate in your event is only possible with a well-devised branding and design strategy.&nbsp;<\/p>\n\n\n\n<p>Are branding and design really&nbsp;<em>that<\/em>&nbsp;vital to the success of a fundraiser?&nbsp;Whether you\u2019re planning an in-person, virtual, or hybrid food drive, the answer is yes. In fact, a&nbsp;virtual food drive relies even more on the functionality and design of your website and online branding.&nbsp;Take a look at the&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">statistics<\/a>:&nbsp;<\/p>\n\n\n\n<ul>\n<li>75% of young donors are turned off by out-of-date websites, making them less likely to donate.&nbsp;<\/li>\n\n\n\n<li>Donors are 34% more likely to give on a responsive website.&nbsp;<\/li>\n\n\n\n<li>Donations made on a branded donation form are, on average, 38% larger than contributions made through a generic PayPal page.&nbsp;<\/li>\n\n\n\n<li>Donors are almost 70% more likely to give a second donation if they used a branded donation form the first&nbsp;time&nbsp;they made a contribution.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>By marketing your event well, not only will your donors take part in your food drive, but you\u2019ll also attract fresh faces that have the potential to turn into long-term supporters.&nbsp;<\/p>\n\n\n\n<p>Not sure where to start when it comes to marketing your food drive event? Here are a few ideas to make designing your drive a breeze.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tie your campaign together with food drive theme ideas<\/h2>\n\n\n\n<p>When you begin planning your food drive, first think of ways to make your food drive engaging for your donors.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Matching campaign.<\/strong>&nbsp;Find a partner for your campaign in a business or individual who is willing to match donations made to your drive dollar for dollar. The impact of your event will double, and people will be more excited to donate&nbsp;when they&nbsp;know their donations will be matched. Check out&nbsp;<a href=\"http:\/\/secure.qgiv.com\/event\/wxii12\" target=\"_blank\" rel=\"noreferrer noopener\">WXII 12\u2019s Giving Tuesday Virtual Food Drive<\/a>&nbsp;for a great example of a matching campaign.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/wxii-news.jpg\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/wxii-news-1024x756.jpg\" alt=\"WXII 12\u2019s Giving Tuesday Virtual Food Drive\" class=\"wp-image-27973\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/wxii-news-1024x756.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/wxii-news-300x222.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/wxii-news-768x567.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/wxii-news.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong>\u201cSkip a Meal\u201d campaign.<\/strong>&nbsp;Challenge your donors to participate in a \u201cSkip a Meal\u201d challenge. Rather than spending money on Thai food takeout or heading to the grocery store to grab the ingredients for Taco Tuesday or Spaghetti Saturday, encourage your supporters to donate the money they would\u2019ve spent on a&nbsp;special&nbsp;meal&nbsp;to your food drive.&nbsp;<\/li>\n\n\n\n<li><strong>Peer-to-peer campaign.<\/strong>&nbsp;Engage your donors with a little friendly competition. Set up a&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/peer-to-peer-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">peer-to-peer fundraising<\/a>&nbsp;page,&nbsp;complete with a thermometer to track how much money your food drive has raised. Offer a team fundraising option so participants can go head-to-head to see who can raise the most money.&nbsp;<\/li>\n\n\n\n<li><strong>Virtual pantry drive.<\/strong>&nbsp;A virtual food drive may seem like a strange concept, but pandemic-proofing this classic food fundraiser is easier than it may seem. Take it from&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/customers\/the-sharing-center-raises-over-355000-using-virtual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Sharing Center<\/a>&nbsp;who hosted a virtual pantry drive that simulated the experience of shopping in a grocery store, but online.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/the-sharing-center.jpg\"><img decoding=\"async\" width=\"902\" height=\"1024\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/the-sharing-center-902x1024.jpg\" alt=\"The Sharing Center virtual food pantry drive\" class=\"wp-image-27972\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/the-sharing-center-902x1024.jpg 902w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/the-sharing-center-264x300.jpg 264w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/the-sharing-center-768x872.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/the-sharing-center.jpg 1200w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong>Most needed items.<\/strong>&nbsp;If there&#8217;s a shortage of specific goods in your area, consider theming your food drive after the items you want to collect most. If you have plenty of perishables but need canned food that keeps longer, advertise your event as a canned food drive. When Thanksgiving rolls around, there may be people in your community in need of a turkey for their tables. Collect frozen turkeys from your supporters for this holiday-specific food drive.&nbsp;<\/li>\n\n\n\n<li><strong>Team up with a local organization.<\/strong>&nbsp;Hosting a joint food drive with another organization can significantly increase the impact of your event. You\u2019ll be able to tap supporters of your partner organization to contribute to your food drive in addition to your own, bringing in more donations and new faces. Check out the&nbsp;<a href=\"https:\/\/www.pittsburghfoodbank.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greater Pittsburgh Community Food Bank\u2019s<\/a>&nbsp;2020 \u201cScouting for Food\u201d event, where the food bank teamed up with the local Boy Scouts of America Council to host their annual food drive.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/greater-pittsburgh-community-food-bank.jpg\"><img decoding=\"async\" width=\"1024\" height=\"852\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/greater-pittsburgh-community-food-bank-1024x852.jpg\" alt=\"Greater Pittsburgh Community Food Bank\u2019s 2020 \u201cScouting for Food\u201d food drive\" class=\"wp-image-27971\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/greater-pittsburgh-community-food-bank-1024x852.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/greater-pittsburgh-community-food-bank-300x250.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/greater-pittsburgh-community-food-bank-768x639.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/greater-pittsburgh-community-food-bank.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create a memorable food drive slogan<\/h2>\n\n\n\n<p>After you\u2019ve decided what your event theme will be, an excellent way to make your event memorable for your supporters is to create a slogan or tagline for your food drive.&nbsp;<\/p>\n\n\n\n<p>A short, catchy expression will stay with anyone who sees marketing for your event. Try to come up with a slogan that is informative without being overbearing. Brevity is key\u2014you\u2019ll want your tagline to get to the point quickly. However, as short as your slogan should be, don\u2019t sacrifice clarity. Your slogan should convey the value and vision of your event with only a few attention-grabbing words.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partner with corporate or media organizations<\/h2>\n\n\n\n<p>Struggling to get the word out about your food drive event? While your email contact list and website are great advertising tools, you\u2019re probably only reaching your existing donors and supporters that way.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Expand your reach by partnering with a media organization and advertising your event through external channels. Pitch your event to your local news or ask them to become a sponsor for your food drive. You\u2019ll be able to take advantage of their viewership to promote your food drive and bring in new supporters.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bloomerang.com\/learn\/demo-live\/\"><img decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg\" alt=\"Bloomerang Giving Platform CTA\" class=\"wp-image-40091\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg 728w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create your food drive logo<\/h2>\n\n\n\n<p>Your nonprofit\u2019s logo is the center of your brand. It makes you recognizable, and it communicates your identity and values to your supporters. When you organize a fundraiser, you want a logo that does the exact same thing, but for your event.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Keep it simple.<\/strong>&nbsp;Your event logo should do the same thing as your slogan but through pictures instead of words. Keep the design clean, and use it to create a visual representation of your event.&nbsp;<\/li>\n\n\n\n<li><strong>Incorporate your nonprofit\u2019s color scheme for consistent branding.<\/strong>&nbsp;When people see the marketing for your event, you want to make sure they know it\u2019s your nonprofit\u2019s event. Do this by incorporating your nonprofit\u2019s color scheme into your event\u2019s branding. Use this color scheme consistently across your logo, posters, and web pages. Check out the&nbsp;<a href=\"https:\/\/solvehungertoday.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Northern Illinois Food Bank\u2019s<\/a>&nbsp;online fundraiser if you need inspiration for how to keep your event\u2019s branding consistent with your organization.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/northern-illinois-food-bank.jpg\"><img decoding=\"async\" width=\"1024\" height=\"817\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/northern-illinois-food-bank-1024x817.jpg\" alt=\"Northern Illinois Food Bank food drive branding idea\" class=\"wp-image-27970\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/northern-illinois-food-bank-1024x817.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/northern-illinois-food-bank-300x240.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/northern-illinois-food-bank-768x613.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/northern-illinois-food-bank.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong>Make sure your branding is consistent with your national organization\u2019s branding.<\/strong>&nbsp;If your nonprofit is&nbsp;part of a larger national organization, it\u2019s essential to ensure your event\u2019s branding is consistent with your national organization\u2019s&nbsp;branding guidelines. If they have specific rules about how to use color schemes and visual assets, follow them as you\u2019re advertising your event.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Creating a logo isn\u2019t always easy on your own. If you don\u2019t have on-staff design or a design vendor, here are a few resources to turn you into a logo-designing pro in minutes:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.wix.com\/createlogo6\/wix_logo_maker?utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=291583060%5E1268836755091848&amp;experiment_id=best%20free%20logo%20maker%5Ee%5E%5E&amp;msclkid=176559a987101060b6a638f52caa314c\" target=\"_blank\" rel=\"noreferrer noopener\">Wix Logo Maker<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tailorbrands.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailor Brands<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/looka.com\/logo-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Looka Logo Maker<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/smashinglogo.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">SmashingLogo<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/hatchful.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u2019s Hatchful<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.canva.com\/logos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.adobe.com\/products\/illustrator.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Illustrator<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Create your&nbsp;nonprofit&nbsp;branding guide<\/h2>\n\n\n\n<p>As you continue planning and hosting fundraisers, it can be useful to have a guide to reference as you create assets for your nonprofit\u2019s events. List out preferred colors, fonts and font sizes, tone, preferred logos, and other design elements so anyone planning an event for your nonprofit can easily put together&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing materials<\/a>. Instead of having to continue to look back at old events and trying to remember specific fonts and color codes, you can simply open up your guidebook.&nbsp;<\/p>\n\n\n\n<p>Not only does a branding guide take the guesswork out of future designs you may create, but it\u2019ll also keep your branding consistent across events, solidifying your nonprofit\u2019s identity. When people see posters and other advertising, they\u2019ll instantly be able to recognize that it\u2019s one of your events.&nbsp;<\/p>\n\n\n\n<p>When you include icons and imagery in your branding guide, try your hand at design using Canva or other online resources instead of constantly pulling from pre-made clip art. Your events\u2019 advertising designs will be unique to your nonprofit, helping&nbsp;them&nbsp;stand out.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create your fundraising event&nbsp;page<\/h2>\n\n\n\n<p>Creating an event&nbsp;page&nbsp;means your donors will always have a place online to go to when they have questions or need information about your event. This will be your event\u2019s online home,&nbsp;especially if you\u2019re hosting a&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/virtual-food-drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual food drive<\/a>,&nbsp;so&nbsp;it\u2019s important to design this site so it\u2019s engaging and helpful.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Make instructions for your event useful and compelling, and predict what questions your donors need answers for, like:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Are you accepting physical donations?&nbsp;<\/li>\n\n\n\n<li>Where can physical donations be dropped off?&nbsp;<\/li>\n\n\n\n<li>What kinds of items are you looking for?&nbsp;<\/li>\n\n\n\n<li>Are there certain things you can\u2019t accept?&nbsp;<\/li>\n\n\n\n<li>Why should I consider donating money instead of food?&nbsp;<\/li>\n\n\n\n<li>If I make a financial donation, what will it achieve?&nbsp;<\/li>\n\n\n\n<li>Where do I go to donate?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All of the information you\u2019re providing should be easy to find and easy to understand. To answer all of your donors\u2019 commonly asked questions, consider adding an FAQ section to your website.&nbsp;<\/p>\n\n\n\n<p>As for design, keep the branding for your&nbsp;event page&nbsp;in line with the branding donors are used to seeing from your nonprofit to reinforce trust and increase participation. Use lots of images to show your nonprofit\u2019s impact on the community you serve. Pictures are the perfect storytelling tool, and they will help your donors feel more connected to your cause.&nbsp;<\/p>\n\n\n\n<p>Similar to photographs, videos are also an essential design element for your website. Studies show that 57% of people who watch nonprofit videos go on to make a donation. And while it may seem costly to&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">produce videos<\/a>, you don\u2019t need to hire a professional film crew when you have a smartphone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use gamification tools to increase engagement<\/h2>\n\n\n\n<p>Turning your fundraiser into a game&nbsp;can motivate your donors to participate in your food drive and keep them updated on the status of your fundraising efforts.&nbsp;<\/p>\n\n\n\n<p>Setting goals can give your supporters a solid idea of what they should be striving for and also provides a feeling of accomplishment when your goals are achieved. Use a&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/why-fundraising-thermometer-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundraising thermometer<\/a>&nbsp;on your website to help your donors visualize their goals and how far along they are in reaching them.&nbsp;<\/p>\n\n\n\n<p>If your fundraiser is a peer-to-peer campaign, use leaderboards and badges to personalize your food drive\u2019s gamification. Leaderboards can display individuals and teams that have contributed the most to your fundraiser, driving your donors to continue participating in your event. Personal badges can be awarded to donors as they continue participating in the fundraiser. As your donors achieve their goals, send emails thanking them for their hard work and congratulating them on meeting their goals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make good use of your confirmation pages and receipts<\/h2>\n\n\n\n<p>Your nonprofit\u2019s&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/zen-and-the-art-of-the-nonprofit-donation-receipt\/\" target=\"_blank\" rel=\"noreferrer noopener\">donation receipts<\/a>&nbsp;are more than just your regular record of a financial transaction. Your donors need a donation receipt for their taxes, so donation receipts are semi-permanent records your donors will keep in their files for&nbsp;a while.&nbsp;<\/p>\n\n\n\n<p>Beyond the tax information your donor needs&nbsp;for their records, you can also add customizations to your donation receipts. Use your confirmation pages and receipts as an opportunity to thank your donors for the contribution they made. If your donor made a special contribution in the form of a monthly gift or if they gave extra to help cover processing fees, you can add conditional content to thank them for going the extra mile. And don\u2019t forget to add impact statements to show them how their gift will make a difference.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get ready to promote your fundraiser<\/h2>\n\n\n\n<p>You want to attract as many donors as you can to participate in your fundraiser.&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/how-to-promote-a-fundraiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promoting your fundraiser<\/a>&nbsp;will not only help you connect with your existing supporters, but you\u2019ll also be able to expand your reach to new donors.&nbsp;<\/p>\n\n\n\n<p>Begin with the basics\u2014adding your event to your website. Place an advertisement for your event at the top of your home page in a featured area, like your website header.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/blossom-hill.jpg\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/blossom-hill-1024x660.jpg\" alt=\"Blossom Hill website header\" class=\"wp-image-27969\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/blossom-hill-1024x660.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/blossom-hill-300x193.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/blossom-hill-768x495.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/blossom-hill.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Then, start advertising across all of your available online channels. Utilize your email and text lists, putting together campaigns to send save-the-dates and regular reminders. Post on your social media channels, and if you have the budget, pay to boost those posts as advertisements across those social media platforms.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Have a retention strategy for new donors<\/h2>\n\n\n\n<p>When you bring new supporters into the fold, it\u2019s vital&nbsp;that you&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/donor-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">nurture your relationship<\/a>&nbsp;with them to build trust. Make it easy for them to get to know your nonprofit and how they can contribute to your mission.&nbsp;<\/p>\n\n\n\n<p>First, always thank your new donors for their contributions. Share stories of your nonprofit\u2019s impact on the community, and tell them what their gift means to you and the people you serve. Send information on how they can stay directly connected with your nonprofit via social media, and give them options for how to stay involved through volunteer opportunities or with additional ways to give.&nbsp;<\/p>\n\n\n\n<p>Consider\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/email-welcome-series-with-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">starting an email welcome series<\/a>\u00a0to introduce your new donors to your nonprofit. Start by designing your emails to be friendly and engaging, as well as informative. Use personalization tags to speak directly to your donors and make them feel welcome. Then, determine how many emails you\u2019ll be sending and how often. You don\u2019t want to bombard your new donors with incessant emails, but you need to send enough that your nonprofit stays relevant to your donors.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Designing and marketing your food drive well will help you mobilize your supporters to bring in more resources and money so you can better serve your community. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bloomerang.com\/learn\/demo-live\/\"><img decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg\" alt=\"Bloomerang Giving Platform CTA\" class=\"wp-image-40091\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg 728w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food insecurity and hunger are some of the most&nbsp;prominent&nbsp;issues that plague our modern society. In the U.S., 41 million people, or 12% of the population,&nbsp;struggles with hunger.&nbsp;Researchers also estimate&nbsp;that 23% of households struggled with food insecurity in 2020\u2014a number that more than doubled from the previous year due to the economic impacts of the pandemic.&nbsp;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":27974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designing a drive: 10 food drive ideas to fill your donation boxes<\/title>\n<meta name=\"description\" content=\"Branding and design are vital to your food drive&#039;s success. Check out these 10 food drive ideas to make designing your drive a breeze!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designing a drive: 10 food drive ideas to fill your donation boxes\" \/>\n<meta property=\"og:description\" content=\"Branding and design are vital to your food drive&#039;s success. Check out these 10 food drive ideas to make designing your drive a breeze!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-19T14:25:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-05T13:27:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/food-drive.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiara Stephan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiara Stephan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/\"},\"author\":{\"name\":\"Tiara Stephan\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/b033338b24627c34cb834085bb54a737\"},\"headline\":\"Designing a drive: 10 food drive ideas to fill your donation boxes\",\"datePublished\":\"2021-10-19T14:25:05+00:00\",\"dateModified\":\"2025-10-05T13:27:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/\"},\"wordCount\":2464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Fundraising ideas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/10-food-drive-ideas\/\",\"name\":\"Designing a drive: 10 food drive ideas to fill your donation boxes\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2021-10-19T14:25:05+00:00\",\"dateModified\":\"2025-10-05T13:27:40+00:00\",\"description\":\"Branding and design are vital to your food drive's success. 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