{"id":28836,"date":"2021-12-27T10:00:00","date_gmt":"2021-12-27T15:00:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=28836"},"modified":"2021-12-17T16:16:47","modified_gmt":"2021-12-17T21:16:47","slug":"are-multistep-or-single-step-donation-forms-better-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/are-multistep-or-single-step-donation-forms-better-for-nonprofits\/","title":{"rendered":"Are Multistep or Single-Step Donation Forms Better for Nonprofits?"},"content":{"rendered":"\n<p>You\u2019re undoubtedly familiar with donation forms for nonprofits. But they\u2019re only one kind of form nonprofits use on their websites.&nbsp;In addition to&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/8-online-donation-form-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">raising money online<\/a>, nonprofits use forms to build email lists, to recruit new volunteers, to onboard clients, and in lots of other applications.&nbsp;<\/p>\n\n\n\n<p>Online forms are great tools for everything from building email lists to onboarding new clients. There are two broad categories of forms\u2014single-step and multistep\u2014and each one has its own pros and cons. But how do you know which kind of form to use?\u00a0<\/p>\n\n\n\n<p>Let\u2019s&nbsp;take a look!&nbsp;<\/p>\n\n\n\n<p>Looking for some donation form inspiration? You\u2019ll love these&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/interactive-donation-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive donation form templates<\/a>!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Single-step&nbsp;forms<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Single-step forms put all form fields in one place. When a user sees your form, every single piece of information you\u2019re asking them to provide is visible!&nbsp;&nbsp;<\/p>\n\n\n\n<p>These forms work best when you\u2019re asking users to do something for you that requires little information. An example is a form on your site that asks people to sign up to receive your newsletter: the call to action (sign up for newsletters) is very clear and straightforward, and the information you need to collect is minimal. You could ask only for an email address or, at most, the user\u2019s email address and their name.&nbsp;&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><em>When should I use single-step forms?<\/em>&nbsp;<\/h5>\n\n\n\n<p>Single-step forms work best&nbsp;<a href=\"https:\/\/blog.formkeep.com\/should-you-use-single-step-or-multi-step-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">when they include 1-3 fields<\/a>.&nbsp;That makes them ideal candidates for forms that ask users to:&nbsp;<\/p>\n\n\n\n<ul><li>Sign up for newsletters or emails&nbsp;<\/li><li>Download an asset&nbsp;<\/li><li>Request information&nbsp;<\/li><li>Submit requests for contact&nbsp;<\/li><\/ul>\n\n\n\n<p>These functions generally require very little information from your users. Since you\u2019re asking for high-level information like names and email addresses, these forms contain few fields and are very short.&nbsp;&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><em>Should I use a single-step form on my donation page?<\/em>&nbsp;<\/h5>\n\n\n\n<p>Not long ago, having your entire donation process on a single-step form was the accepted best practice for the nonprofit industry. The idea was that&nbsp;more clicks in the donation process meant more opportunities for donors to abandon the giving process.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Today, donor behaviors seem to have shifted. Instead of perceiving single-step forms as a simple way to give without clicking through different steps, donors now seem to be discouraged by the look of long-form donation forms. That\u2019s why you should consider converting your single-step donation form to a multistep format.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-9.jpeg\"><img decoding=\"async\" width=\"694\" height=\"1024\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-9-694x1024.jpeg\" alt=\"A single-step donation forms for nonprofits \" class=\"wp-image-28839\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-9-694x1024.jpeg 694w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-9-203x300.jpeg 203w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-9-768x1133.jpeg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-9-1042x1536.jpeg 1042w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-9.jpeg 1085w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/a><figcaption><em>Single-step forms are very useful when you only need to collect a few pieces of information, but they quickly become long and overwhelming if you need to ask extra questions.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Multistep forms<\/strong>\u00a0<\/h4>\n\n\n\n<p>Multistep forms split form fields into \u201cchunks\u201d of information. Instead of having all form fields visible at the same time, different sections of the form are displayed separately. When a user enters their information on one step, they click to move to the next step of the process.\u00a0<\/p>\n\n\n\n<p>These forms work best when you\u2019re collecting&nbsp;more in-depth information about the people who visit your page.&nbsp;They work well for two different reasons.&nbsp;<\/p>\n\n\n\n<p>One reason multistep forms are especially effective is because\u00a0they\u2019re perceived as being less complicated than single-step forms.\u00a0Instead of seeing one long form, people see small, manageable chunks of information. Even if the multistep form is not actually less complex than the single-step form, users\u00a0<em>feel<\/em>\u00a0like it\u2019s less complicated. That\u2019s important!\u00a0<\/p>\n\n\n\n<p>The second reason is because of something called \u201ccognitive momentum.\u201d\u00a0Cognitive momentum is the idea that, once we\u00a0take action, we\u2019re more likely to stay in action. Think about how great it feels to cross an item off your to-do list: the momentum of finishing one task motivates you to tackle the next one! The same concept applies to donation forms. The further someone moves through the process of using a multistep form, the more invested in completing the process they become.\u00a0\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><em>When should I use multistep forms?<\/em>\u00a0<\/h5>\n\n\n\n<p>If you need your form to contain more than 3 or 4 fields, you should use a multistep form.\u00a0Forms you may want to use in a multistep format include:\u00a0\u00a0<\/p>\n\n\n\n<ul><li>Donation&nbsp;forms&nbsp;<\/li><li>Event registration&nbsp;forms&nbsp;&nbsp;<\/li><li>Volunteer profiles, emergency contacts, etc.&nbsp;<\/li><li>Surveys&nbsp;<\/li><li>Client questionnaires&nbsp;&nbsp;<\/li><li>Any other long-format forms&nbsp;<\/li><\/ul>\n\n\n\n<p>These processes usually require users to provide more in-depth information by filling out many fields. Splitting them into multiple steps will have a positive impact on your completion rates!&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><em>Should I really use multistep forms for my nonprofit donation forms?<\/em>\u00a0<\/h5>\n\n\n\n<p>Yes!\u00a0Building multistep donation forms is a great way to improve your fundraising by increasing your forms\u2019 conversion rates.\u00a0When you display your donation form all in one step, the donor\u2019s decision to give isn\u2019t finalized in their heads until they\u2019ve filled all forms and hit the submission button. There are lots of opportunities for them to\u00a0leave before finishing their gift! But a multistep process asks them to select their gift up front, then moves them to the next step of the process. In their heads, your donors\u2019 decision to give is finalized: everything else is just a formality!\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-8.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-8-1024x604.jpeg\" alt=\"Multi-step donation forms for nonprofits\" class=\"wp-image-28838\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-8-1024x604.jpeg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-8-300x177.jpeg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-8-768x453.jpeg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-8-1536x905.jpeg 1536w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-8.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Multistep forms feel much more manageable to donors because they can focus on one \u201cblock\u201d of information at a time.<\/em>\u00a0<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nervous about switching? Here are some tips<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Change can be scary, especially when it\u2019s change&nbsp;that impacts&nbsp;something as important as your online fundraising success. If you\u2019re nervous about the switch, here are a couple of tips that might help.&nbsp;<\/p>\n\n\n\n<p>First, have a conversation with others at your organization or on your board. Big decisions feel less scary when you\u2019re not the only one making the call!&nbsp;If you have a particularly close relationship with a handful of donors, ask them their opinions, too.&nbsp;<\/p>\n\n\n\n<p>You could also try running an A\/B test. A\/B testing is a\u00a0process you can use to definitively determine whether your donors prefer single- or multistep forms! Here\u2019s how to do it.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><em>How to set up an A\/B test<\/em>&nbsp;<\/h5>\n\n\n\n<p>First, set up two\u00a0almost identical\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/top-online-donation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">donation forms.<\/a>\u00a0We\u2019re talking same copy, same imagery, same call to action\u2014everything on your two forms should be identical. The\u00a0only difference between the two forms is that one should include a single-step form and one should include a multistep form. Since everything else on the donation pages is identical, you\u2019ll be able to confidently attribute any differences in performance to your\u00a0donation process format.\u00a0<\/p>\n\n\n\n<p>If you\u2019re using\u00a0Qgiv, you can do this very easily! Build your form, get the image and copy set up the way you like it,\u00a0set up your suggested donation amounts, and generally put together your dream form.\u00a0In your donation form\u00a0settings, choose either a single- or multistep format. Then, go to the \u201cMy\u00a0Qgiv\u201d section of your control panel, find the form you just built, and clone it. When it\u2019s cloned, go and change the form format. Viola! You\u2019re ready to A\/B test your forms.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><em>How to run an A\/B test<\/em>&nbsp;<\/h5>\n\n\n\n<p>Once your forms are ready to share, alternate which form you link in your appeals.\u00a0If you\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-on-social-media-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">post to Facebook asking for support<\/a>, include a link to the single-step form. Then, make a similar post with the same call to action\u00a0later on\u00a0and link to the multistep form.\u00a0If you\u2019re sending an email appeal, send an email to half your donors that links to your single-step form. Then, send the same email to the other half of your list with a link to the multistep form.\u00a0\u00a0<\/p>\n\n\n\n<p>As your donors respond to your appeals, compare your forms\u2019 performance.&nbsp;Which form&nbsp;processed&nbsp;the most?&nbsp;Which form had the highest conversion rate?&nbsp;Did one form inspire larger gifts than the other one? Comparing your forms\u2019&nbsp;performance&nbsp;will give you the hard data you need to make an informed decision about which format to use! If you\u2019re a&nbsp;Qgiv&nbsp;user, you can use the Form Comparison tool to get a side-by-side comparison of&nbsp;both forms\u2019 performance.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-7.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-7-1024x647.jpeg\" alt=\"Donation forms for nonprofits should periodically be evaluated and updated according to donors' preferences\" class=\"wp-image-28837\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-7-1024x647.jpeg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-7-300x190.jpeg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-7-768x485.jpeg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/12\/image-7.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Comparing your forms\u2019 performance side by side gives&nbsp;you&nbsp;insight into which donation form format your donors prefer<\/em>.<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conclusion<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Nonprofits use web forms to collect all kinds of information. Understanding when to use single-step forms and when to use a multistep format is important, especially if you want to get the\u00a0best possible\u00a0conversion rates!\u00a0<\/p>\n\n\n\n<p>If you\u2019re trying to collect high-level information from your users and only need between 1 and 4 fields, use a single-step form. Newsletter opt-ins, \u201ccontact us\u201d forms, and other short-form\u00a0processes get the best conversions if users can complete the process in a single step.\u00a0If you\u2019re collecting more in-depth information, like the kind of info you\u2019d need to\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/online-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">process a donation<\/a>, use a multistep form.\u00a0You\u2019ll help users stay focused, prevent them from being overwhelmed, and make it easier for them to complete your form.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Qgiv&nbsp;is here to help!<\/strong><\/h4>\n\n\n\n<p>Want to learn more about\u00a0Qgiv\u2019s\u00a0tools? We can show you single-step and multistep forms, our cloning tools, our form comparison tools, and more!\u00a0<a href=\"https:\/\/go.qgiv.com\/demo-request-main\" target=\"_blank\" rel=\"noreferrer noopener\">Request a demo of our online fundraising tools<\/a>\u00a0or give us a call at 888-855-9595 with your questions. We can\u2019t wait to talk to you!\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-qgiv-green-background-color has-background\" href=\"https:\/\/go.qgiv.com\/demo-request-main\" target=\"_blank\" rel=\"noreferrer noopener\">Request a Demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re undoubtedly familiar with donation forms for nonprofits. But they\u2019re only one kind of form nonprofits use on their websites.&nbsp;In addition to&nbsp;raising money online, nonprofits use forms to build email lists, to recruit new volunteers, to onboard clients, and in lots of other applications.&nbsp; Online forms are great tools for everything from building email lists [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,270],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Multistep or Single-Step Donation Forms Better for Nonprofits? - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Donation forms for nonprofits have been the subject of lots of experimentation. What do those experiments show about which styles work best?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/are-multistep-or-single-step-donation-forms-better-for-nonprofits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Multistep or Single-Step Donation Forms Better for Nonprofits? - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Donation forms for nonprofits have been the subject of lots of experimentation. 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