{"id":29509,"date":"2022-02-22T16:03:24","date_gmt":"2022-02-22T21:03:24","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=29509"},"modified":"2022-02-22T16:06:58","modified_gmt":"2022-02-22T21:06:58","slug":"nonprofit-website-builder","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/nonprofit-website-builder\/","title":{"rendered":"What to Look for in a Nonprofit Website Builder: 4 Features"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/deyonte-wilkinson-headshot-round.jpg\"><img decoding=\"async\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/deyonte-wilkinson-headshot-round.jpg\" alt=\"\" class=\"wp-image-27696\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/deyonte-wilkinson-headshot-round.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/10\/deyonte-wilkinson-headshot-round-150x150.jpg 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><em><strong>About De\u2019Yont\u00e9 Wilkinson:<\/strong>&nbsp;De\u2019Yont\u00e9 is the Director of Site Builds at&nbsp;<a href=\"https:\/\/cornershopcreative.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cornershop Creative<\/a>. De\u2019Yont\u00e9 is a late-80s baby who found his passion for web design and development during MySpace\u2019s heyday, when he helped his friends create awesome profiles. He\u2019s spent the last three years specializing in WordPress and conversion optimization, and is an active proponent of coding guidelines. In his off time he enjoys cooking, rugby, and hanging out with his wife.<\/em><\/p>\n\n\n\n<p>Building a robust online presence is crucial for any type of company these days, from the latest skincare line to a tutoring service to \u2014 you guessed it \u2014 your nonprofit. You might think that building a website to meet your <a href=\"https:\/\/www.qgiv.com\/blog\/is-virtual-fundraising-needed\/\">online fundraising needs<\/a> or to raise awareness about your cause would require a fancy degree in computer science, but this isn\u2019t the case! In fact, there are all kinds of tools out there that can help all levels of users build beautiful websites.&nbsp;<\/p>\n\n\n\n<p><strong>Web builders, such as <\/strong><a href=\"https:\/\/cornershopcreative.com\/blog\/wordpress-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WordPress<\/strong><\/a><strong> or Squarespace, are online tools that your nonprofit can use to build your own website.<\/strong> These platforms have a wide range of tools, including visual themes, blog features, and customizable forms, that can deliver a fantastic experience for your audience.&nbsp;<\/p>\n\n\n\n<p>Of course, your needs as a nonprofit are different from what other companies or organizations might need, so what should you look for in a web builder? Whether you <a href=\"https:\/\/cornershopcreative.com\/blog\/nonprofit-consultants\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a consultant on your side<\/a> or you\u2019re navigating it on your own, this guide will help you determine which features you should be sure to include:<\/p>\n\n\n\n<ul><li>Online donation features<\/li><li>Blogging and social media tools<\/li><li>Event management capabilities<\/li><li>User-friendliness and scalability<\/li><\/ul>\n\n\n\n<p>Navigating the web design world might feel intimidating, but as long as you know what tools you\u2019ll need to create a successful website, you\u2019ll be able to better identify which web builder is right for you. Let\u2019s get started!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Online Donation Features<\/h2>\n\n\n\n<p>If you\u2019re like most nonprofit organizers, fundraising should be one of your top priorities. That\u2019s why it\u2019s crucial that you choose a <a href=\"https:\/\/cornershopcreative.com\/blog\/nonprofit-website-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">web builder<\/a> that can support your online donation form with consistent branding. Depending on the size of your nonprofit, you might need more or fewer tools to fit your donation form needs.&nbsp;<\/p>\n\n\n\n<p>An effective <a href=\"https:\/\/www.qgiv.com\/blog\/are-multistep-or-single-step-donation-forms-better-for-nonprofits\/\">donation page<\/a> is crucial for online fundraising. You need a platform that can support several donation interactions at one time and that allows you to customize your form so that it\u2019s branded uniquely to your organization. When searching for a website builder, be sure that you can easily add a <a href=\"https:\/\/www.qgiv.com\/donation-forms\">donation page<\/a> that fits your nonprofit\u2019s needs.<\/p>\n\n\n\n<p>Look for a web builder that offers layouts and templates specifically for nonprofits. This way, you can be sure that your website is especially navigable for your donors. The last thing you want is for a donor to go to your website with the intention of donating, only to be confused about where to submit their donation!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Blogging and Social Media Tools<\/h2>\n\n\n\n<p>Driving traffic to your new nonprofit website isn\u2019t something that just magically happens \u2014 you need to put effort into <a href=\"https:\/\/www.accudata.com\/blog\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing across different channels<\/a> to invite new visitors to your website. One of the most effective ways to generate traffic for your website is to update content regularly and share your content on social media. For this reason, you should look for a website builder with strong blogging tools and options for integrating with social media.&nbsp;<\/p>\n\n\n\n<p>Blogging is particularly helpful for connecting you with site visitors who aren\u2019t already familiar with your work. That\u2019s because your blog content can help you optimize your website for search engines like Google. With a well-developed blog, potential supporters can search for something related to your nonprofit (such as \u201cenvironmental organizations near me\u201d) and will be more likely to find your website in search results.&nbsp;<\/p>\n\n\n\n<p>However, developing your blog so that it ranks highly on search engines requires you to follow the process of search engine optimization, or SEO. Not sure where to begin? Here are some top SEO tips according to <a href=\"https:\/\/cornershopcreative.com\/blog\/seo-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cornershop Creative\u2019s guide to SEO for nonprofits<\/a>:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Create an interesting blog:<\/strong> While it\u2019s important to write blog posts about content that your visitors are searching for, be sure that this content is compelling. Write in a friendly and engaging manner so that visitors can easily skim your content while still learning something meaningful.<\/li><\/ul>\n\n\n\n<ul><li><strong>Prioritize user experience:<\/strong> When <a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-website-design\/\">designing your website<\/a>, put yourself in the shoes of a new visitor to your site. Ensure that every aspect of your website is easy to navigate and fun to engage with. Don\u2019t forget to follow accessibility guidelines, such as adding image alt text and creating a high contrast between your text and background, so that every visitor can engage with your site.<\/li><\/ul>\n\n\n\n<ul><li><strong>Include social media sharing options: <\/strong>Encourage your supporters to share your content across their social media channels. Not only will this allow your supporters to engage with your work, but it will also share your content with more people!<\/li><\/ul>\n\n\n\n<p>Blogging and <a href=\"https:\/\/www.qgiv.com\/blog\/13-tools-to-help-you-create-the-best-nonprofit-social-media-campaigns-ever\/\">social media<\/a> tools are integral to a nonprofit\u2019s online success, so when you\u2019re searching for a website builder, be sure that your top pick can support your amazing content!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Event Management Capabilities<\/h2>\n\n\n\n<p>Events often require managing a lot of logistics, so your website needs to be able to keep up! For example, let\u2019s say that you\u2019re hosting <a href=\"https:\/\/99pledges.com\/walk-a-thon-fundraiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">your first annual walk-a-thon fundraiser<\/a>. To manage the event, you need a website that\u2019s easy to update related to your event (adding hero images, links, event-related content) and you\u2019ll need a way to deliver their tickets and send updates leading up to the event. And of course, you\u2019ll also need to be able to advertise the walk-a-thon on your website and social platforms.&nbsp;<\/p>\n\n\n\n<p>Before digging into all of your different web builder options, sit down and make a list of all of the activities that your team needs to be able to effectively manage your event. Then, when you\u2019re researching event options, you\u2019ll know exactly what features you should look for. Some options that might be on your list include:&nbsp;<\/p>\n\n\n\n<ul><li>Registration<\/li><li>Ticketing<\/li><li>RSVP collection<\/li><li>Invitations<\/li><li>Event pages<\/li><li>Email reminders<\/li><li>Guest list management<\/li><\/ul>\n\n\n\n<p>Your website will be the first place your supporters go to learn more about your upcoming events and, with the right tools, you can ensure future guests have everything they need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. User-Friendliness and Scalability<\/h2>\n\n\n\n<p>Lastly, when searching for a web builder, you should evaluate its user-friendliness and scalability. It would be a massive pain to get all set up on one website builder, only to find that you can\u2019t use the features very effectively or that you can\u2019t easily add content or sections of your site when your organization grows or changes. Remember these two terms:&nbsp;<\/p>\n\n\n\n<ul><li><strong>User-friendliness<\/strong> refers to how easily you can navigate the behind-the-scenes aspects of your website. Does your top pick have an intuitive design? It should be easy for you to navigate every aspect of your content from creating an event page to publishing a new blog post.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Scalability<\/strong> describes the ability of your website builder to grow and expand alongside your nonprofit\u2019s growth. Choosing a scalable web builder ensures that your site will still reflect your brand and <a href=\"https:\/\/www.qgiv.com\/blog\/8-nonprofit-branding-strategies-to-help-your-nonprofit-design-with-impact\/\">create an impact<\/a> over time and as your nonprofit evolves.<\/li><\/ul>\n\n\n\n<p>Remember, when it comes down to it, you will be the one using your website the most, so pick the web builder that works best for you and your team. Updating your website should not be a dreaded chore! The best web builder for you should support you in communicating your brand, connecting with your audience, and growing your nonprofit.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>If your website is a beautiful home, think of your web builder as the frame holding it all together. For this reason, it\u2019s crucial that you choose the foundation that will support your vision to make the most of your organization\u2019s website. With the right builder, you\u2019ll have your website up and running in no time.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re feeling lost in the website builder search, consider partnering with a consulting firm that specializes in nonprofit website design. In the meantime, explore the following additional resources:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-web-design\/\">Nonprofit Website Design: 14 Do\u2019s &amp; Don\u2019ts for Killer Sites<\/a><\/li><li><a href=\"https:\/\/cornershopcreative.com\/blog\/digital-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Fundraising: Tips, Trends &amp; Campaigns to Learn From<\/a><\/li><li><a href=\"https:\/\/www.qgiv.com\/blog\/drive-traffic-to-your-donation-page\/\">How to Drive Traffic to Your Donation Page: Use Your Website<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About De\u2019Yont\u00e9 Wilkinson:&nbsp;De\u2019Yont\u00e9 is the Director of Site Builds at&nbsp;Cornershop Creative. De\u2019Yont\u00e9 is a late-80s baby who found his passion for web design and development during MySpace\u2019s heyday, when he helped his friends create awesome profiles. He\u2019s spent the last three years specializing in WordPress and conversion optimization, and is an active proponent of coding [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":29637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262,265,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to Look for in a Nonprofit Website Builder: 4 Features - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Considering using a web builder for your nonprofit\u2019s site? 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