{"id":3047,"date":"2016-04-27T12:43:16","date_gmt":"2016-04-27T16:43:16","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=3047"},"modified":"2023-08-31T10:27:30","modified_gmt":"2023-08-31T14:27:30","slug":"fundraising-ideas-with-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/fundraising-ideas-with-marketing-automation\/","title":{"rendered":"Don’t Come to This! Silly Fundraising Ideas with Marketing Automation"},"content":{"rendered":"

Here at Qgiv, we try to bring you the best content about topics like fundraising, online donation pages, and asking for support for your nonprofit. But every now and then, we like to add a fresh voice to the conversation. Please enjoy this guest post by James Hutto\u00a0of ValeoMarketing<\/a><\/span>. He’ll be discussing “non-events” and how you can fundraise with them.\u00a0Enjoy!<\/p>\n

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You get home from a long day, check your mailbox and your email. Both are full.<\/p>\n

Your favorite charity, a hospital, the symphony, a beloved local site that needs repairs. They all want you there.<\/p>\n

Come dance the night away with us! Eat, drink, and be merry! Come hob-knob with strangers!<\/em><\/p>\n

You love these organizations. You want to support them. But you\u2019d also like some time to clean up your house and get some sleep. So you ignore the beautiful invitations and guiltily let them drift\u00a0to the bottom of your inbox or slip them into the trash.<\/p>\n

This is how many of your dream donors feel when they get invitations to events. The event might be awesome, but it doesn\u2019t matter. People who are excited by your organization feel trapped by the obliga<\/span>tion of attendance.<\/p>\n

Do something for them this time that still helps you!<\/p>\n

We present: The Non-Event, a cheeky, zero-overhead fundraising effort powered by marketing automation.<\/p>\n

What Is A Non-Event And How Does It Help With Fundraising?<\/h2>\n

A non-event rewards both the organization and the participants by…not having an event.<\/p>\n

I know it sounds crazy, but it works.<\/p>\n

Everyone feels rewarded. The participants help a cause they care about, and the organization makes money.<\/p>\n

Often, a person\u2019s decision to decline an event has nothing to do with a lack of desire to help the organization — it’s motivated by their desire to do something else (or to spend the night watching Netflix). By playing on the totally human desire to stay on the couch all night, your organization connects with your donors in a real way.<\/p>\n

Also, hosting events are costly, in both money and man-hours. That\u2019s time and money that could be better spent elsewhere. There\u2019s little overhead with a non-event.<\/p>\n

How To Throw A Non-Event<\/h2>\n

Have fun with it! It\u2019s a cheeky way of asking for money without throwing a party. Honor that vibe!<\/p>\n

Some ideas for fun non-events:<\/p>\n