{"id":30763,"date":"2022-07-06T13:47:32","date_gmt":"2022-07-06T17:47:32","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=30763"},"modified":"2025-07-31T19:48:42","modified_gmt":"2025-07-31T23:48:42","slug":"giving-days","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/giving-days\/","title":{"rendered":"How to Host a Giving Day: A Guide for Nonprofits"},"content":{"rendered":"\n<p>Giving day campaigns are an increasingly popular online fundraising option for nonprofits everywhere. While the most well-known giving day is Giving Tuesday, more and more organizations are looking to partake in other giving days to engage their community of donors and meet their fundraising goals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a giving day?&nbsp;<\/h2>\n\n\n\n<p>Giving days are virtual 24-hour fundraising campaigns that nonprofits can use to raise money and awareness for their missions. The key to giving days\u2019 success is their time-sensitive nature where donors only have 24 hours to donate to your campaign and help you reach your fundraising goals. Some giving day campaigns are peer-to-peer campaigns while others may be simple online fundraising campaigns.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are some major giving days?&nbsp;<\/h2>\n\n\n\n<p>If you\u2019re not looking to host your own giving day, there are plenty of major giving days you can take part in. The most well-known giving day is Giving Tuesday, which takes place on the Tuesday following Thanksgiving. Giving Tuesday is a global initiative where nonprofits leverage the power of the internet to raise money and spread awareness of their mission to people around the world. On a smaller scale, many states or cities host their own giving days to galvanize their local communities. For example, <a href=\"https:\/\/www.coloradogives.org\" target=\"_blank\" rel=\"noreferrer noopener\">Colorado Gives Day<\/a> and <a href=\"https:\/\/www.kygives.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kentucky Gives Day<\/a> are both statewide giving days that are dedicated to supporting local nonprofits in the state.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why host your own giving day?&nbsp;<\/h2>\n\n\n\n<p>If you\u2019re not looking to compete for attention with other nonprofits during a major giving day, a great way to support your own nonprofit is by hosting your own giving day. Hosting your own giving day means you\u2019ll have one day that is dedicated solely to your own mission. You can increase your organization\u2019s visibility without needing to grab potential donors\u2019 attention amongst a crowd of other organizations trying to do the same. While it can take time and effort, hosting your own giving day can be well worth it.&nbsp;<\/p>\n\n\n\n<p>For examples of successful, self-planned giving days, simply look to higher education institutions. Many universities find giving days to be a useful way to raise money for their programs and various funds. From the <a href=\"https:\/\/givingday.ufl.edu\/pages\/gator-nation-giving-day\" target=\"_blank\" rel=\"noreferrer noopener\">University of Florida<\/a> to <a href=\"https:\/\/givingday.columbia.edu\/pages\/columbia-giving-day-home\" target=\"_blank\" rel=\"noreferrer noopener\">Columbia University<\/a>, state schools to community colleges, nearly every higher education institution hosts a giving day to motivate their alumni, students, parents, faculty, staff, and the wider community to support their universities.&nbsp;<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-3f3d3172-0e62-4995-a3f2-cb3924b2e980\"><span class=\"hs-cta-node hs-cta-3f3d3172-0e62-4995-a3f2-cb3924b2e980\" id=\"hs-cta-3f3d3172-0e62-4995-a3f2-cb3924b2e980\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/3f3d3172-0e62-4995-a3f2-cb3924b2e980\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3f3d3172-0e62-4995-a3f2-cb3924b2e980\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/3f3d3172-0e62-4995-a3f2-cb3924b2e980.png\" alt=\"Check out this Fundraising Fundamentals eBook we made with our friends at  Donorly to keep learning and honing your fundraising skills!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '3f3d3172-0e62-4995-a3f2-cb3924b2e980', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Planning a Giving Day<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large wp-drop-shadow wp-rounded-corners\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5053742-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5053742-1024x683.jpg\" alt=\"\" class=\"wp-image-30764\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5053742-1024x683.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5053742-300x200.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5053742-768x512.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5053742-1536x1024.jpg 1536w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5053742-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pick a date&nbsp;<\/h3>\n\n\n\n<p>The first step in planning your giving day campaign is to pick a day for your 24-hour fundraiser. Try choosing a date that means something special to your organization. Whether it\u2019s the anniversary of your founding or special awareness days, pick a specific day with significance. Having trouble finding a special day for your organization? Research to see if there are other local charities that host their own giving days and reach out to join forces for a community giving day.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plan your giving day<\/h3>\n\n\n\n<p>Once you\u2019ve chosen your date, it\u2019s time to start planning your campaign. Consider what format your campaign will use. Will you be hosting a <a href=\"https:\/\/www.qgiv.com\/blog\/bright-idea-make-the-most-of-giving-tuesday-with-a-peer-to-peer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">peer-to-peer campaign<\/a> where your supporters raise money from their networks on your behalf? Will your campaign be solely virtual, or will you also have an in-person component like a gala or event?&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s also essential to consider what platform you\u2019ll use to host your giving day event. If you\u2019re hosting a peer-to-peer giving day campaign, make sure to choose a platform where your fundraisers can make their own webpages and collect donations there. For a standard online fundraising campaign, you\u2019ll need to create a giving day-specific donation form where donors can give. Qgiv is an example of a <a href=\"https:\/\/www.qgiv.com\/our-platform\" target=\"_blank\" rel=\"noreferrer noopener\">great fundraising platform<\/a> you can use throughout your fundraising campaign for creating online donation forms, hosting peer-to-peer campaigns, sending out fundraising text messages, and so much more. Once you\u2019ve created a solid plan for your giving day, it\u2019s time to start marketing your day and reaching out to your donors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a multi-channel marketing strategy&nbsp;<\/h3>\n\n\n\n<p>Marketing your giving day will help you get your donors\u2019 attention and kickstart your giving day campaign. When you\u2019re reaching out, it\u2019s best to use a <a href=\"https:\/\/www.qgiv.com\/blog\/earn-more-giving-tuesday-donations-with-multi-channel-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-channel approach<\/a> to get maximum engagement from your donors. Email, social media, direct mail, text messages, phone calls, and in-person conversations are all great ways of getting in touch with your donors.&nbsp;<\/p>\n\n\n\n<p>In the weeks leading up to your giving day, ensure your supporters know when your campaign is taking place and how they can participate, whether it\u2019s simply donating to your organization or getting more involved with a peer-to-peer campaign. Create a hashtag you can use during your event and make sure your supporters all know what it is.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on communications&nbsp;<\/h3>\n\n\n\n<p>Communication is key for a successful giving day campaign. Throughout your giving day, keep your donors updated on your fundraising progress via immediate communication channels like social media, email, and <a href=\"https:\/\/www.qgiv.com\/blog\/text-giving-campaign-for-giving-tuesday\/\" target=\"_blank\" rel=\"noreferrer noopener\">text messaging<\/a>. Let your donors know how much you\u2019ve raised so far and how much you need to reach your goal. You can also request that your donors spread the word about your campaign for you by sharing information with their networks on social media and through word-of-mouth.&nbsp;<\/p>\n\n\n\n<p>On <a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-social-media-playbook-creating-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>, make sure to always use your giving day-specific hashtag for anything related to your giving day so your supporters can easily find any information they\u2019re looking for. It\u2019s better to over communicate than under communicate during your giving day, so stay connected to your donors!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Follow up afterward&nbsp;<\/h3>\n\n\n\n<p>After your donors are finished making their gifts and your giving day winds down, the communication doesn\u2019t stop there. After every donation, make sure to send your donors a thank you email and explain how they\u2019ve made an impact. At the conclusion of your event, thank everyone for their participation and support. Once you\u2019ve calculated the total amount your organization raised, share that with your supporters and be transparent about how the money will be used to make a difference. These kinds of communications will help your donors trust your organization and <a href=\"https:\/\/www.qgiv.com\/blog\/3-ways-to-retain-giving-tuesday-donors-in-the-new-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase your donor retention<\/a> rates.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b98ef782-63d8-4e1e-96a5-dfdf3ed80da6\"><span class=\"hs-cta-node hs-cta-b98ef782-63d8-4e1e-96a5-dfdf3ed80da6\" id=\"hs-cta-b98ef782-63d8-4e1e-96a5-dfdf3ed80da6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/b98ef782-63d8-4e1e-96a5-dfdf3ed80da6\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b98ef782-63d8-4e1e-96a5-dfdf3ed80da6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/b98ef782-63d8-4e1e-96a5-dfdf3ed80da6.png\" alt=\"Download these donor appreciation email templates to help you build stronger  relationships with all of your donors!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, 'b98ef782-63d8-4e1e-96a5-dfdf3ed80da6', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Hosting your own giving day is a great way to raise money for your organization in a short amount of time and engage with your donors on a new level. Not only will you raise money, but you may also be able to spread the word about your organization\u2019s mission with fresh faces you\u2019ve been able to reach over the course of your giving day. So, for your next fundraising campaign, consider hosting a giving day for your organization.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giving day campaigns are an increasingly popular online fundraising option for nonprofits everywhere. While the most well-known giving day is Giving Tuesday, more and more organizations are looking to partake in other giving days to engage their community of donors and meet their fundraising goals.&nbsp; What is a giving day?&nbsp; Giving days are virtual 24-hour [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":30768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[274,152,271],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Host a Giving Day: A Guide for Nonprofits - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Don&#039;t wait for Giving Tuesday to host your own giving day campaign. Check out our guide to hosting your own giving days and start fundraising!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/giving-days\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Host a Giving Day: A Guide for Nonprofits - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t wait for Giving Tuesday to host your own giving day campaign. 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