{"id":30837,"date":"2022-07-21T14:00:53","date_gmt":"2022-07-21T18:00:53","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=30837"},"modified":"2023-08-31T09:35:54","modified_gmt":"2023-08-31T13:35:54","slug":"linkedin-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/","title":{"rendered":"LinkedIn for Nonprofits: 7 Best Practices for Social Media Success"},"content":{"rendered":"\n<p>As a fundraising professional, chances are, you\u2019ve heard of LinkedIn. Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the best way to use LinkedIn for a nonprofit?<\/h2>\n\n\n\n<p>LinkedIn is a great resource for nonprofits because of its audience. Sure, Facebook, Instagram, and X all have millions of users as well, but LinkedIn is the perfect place to connect with businesses and network with professionals who would be interested in supporting your organization\u2019s work and are looking for work or volunteer opportunities. Instead of personal updates and other news, LinkedIn is for professional content and connections. To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d6c3a1ae-0da8-45c7-bf86-b27d05218d37\"><span class=\"hs-cta-node hs-cta-d6c3a1ae-0da8-45c7-bf86-b27d05218d37\" id=\"hs-cta-d6c3a1ae-0da8-45c7-bf86-b27d05218d37\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/d6c3a1ae-0da8-45c7-bf86-b27d05218d37\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-d6c3a1ae-0da8-45c7-bf86-b27d05218d37\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/d6c3a1ae-0da8-45c7-bf86-b27d05218d37.png\" alt=\"A successful content strategy relies on a good content calendar. Download our  &quot;Nonprofit Editorial Content Calendar Template&quot; to quickly start your content  planning!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, 'd6c3a1ae-0da8-45c7-bf86-b27d05218d37', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create your company page&nbsp;<\/h2>\n\n\n\n<p>Before you can begin networking, you need to create your company page. When people search for your organization on LinkedIn, the first thing they\u2019ll see is your company page, so it\u2019s important that your page is as informative as possible. Add your website to your page and fill out your company information, such as your address and company size. Make sure your \u201cAbout\u201d section provides an <a href=\"https:\/\/www.qgiv.com\/blog\/bright-idea-make-learning-about-your-nonprofit-easy\/\" target=\"_blank\" rel=\"noreferrer noopener\">accurate picture of your mission<\/a> and what your organization does. Your header should also include a short tag line. If you don\u2019t have a tag line already established, think about how you would explain your nonprofit\u2019s core mission in a short, catchy phrase.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize your photos&nbsp;<\/h2>\n\n\n\n<p>Picking the <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-use-powerful-images-to-boost-your-online-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">best visual representations<\/a> of your nonprofit will help you flesh out your profile and show what your nonprofit stands for. The two most important pictures on your profile will be your profile picture and header image. To build brand awareness, your profile picture should be your nonprofit\u2019s logo, and LinkedIn\u2019s recommended profile picture size is 300 x 300 pixels.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When choosing your header image, pick a photo that best represents the work your organization does. Whether it\u2019s a photo of your volunteers in action or pictures of the communities you serve, the photo you pick should demonstrate your organization\u2019s impact to visitors to your LinkedIn page. To avoid any part of your image from getting cut off, 1400 x 425 pixels is LinkedIn\u2019s recommended header image size.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Network and create an outreach strategy&nbsp;<\/h2>\n\n\n\n<p>As a professional social networking platform, LinkedIn is a great resource for connecting with potential staff members, volunteers, and board members. LinkedIn users are often on the platform to seek professional opportunities, so it\u2019s the perfect platform for <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-recruit-coach-and-retain-board-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">your recruitment efforts<\/a>. With its extensive search function, you can easily use filters to search the platform for specific users with the experience you\u2019re looking for.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re seeking out potential volunteers and board members, LinkedIn has a Volunteer Marketplace run in <a href=\"https:\/\/vmhelp.zendesk.com\/hc\/en-us\/articles\/215343787-Connecting-your-opportunities-to-LinkedIn\" target=\"_blank\" rel=\"noreferrer noopener\">partnership with VolunteerMatch<\/a>. All you have to do is add your organization&#8217;s LinkedIn company page URL to your VolunteerMatch account and start posting opportunities. VolunteerMatch will automatically send your postings to LinkedIn where people searching for volunteer opportunities can find your organization and get connected!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Help your network update their profiles&nbsp;<\/h2>\n\n\n\n<p>While your company page will act as your organization\u2019s home on LinkedIn, your staff members, volunteers, and board members will be your primary sources for networking. Whenever someone links to your company page in their Experience or Volunteering sections, they automatically become a part of your network and your company is clearly visible on their profile. This means that whenever someone joins your staff members\u2019 or volunteers\u2019 networks or views their profiles, your company is gaining exposure.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s also important to regularly go through your employee list on your company page. In that section, you can see everyone who has you listed as an employer, and you can remove any ex-employees who no longer work for your nonprofit and may not represent your brand anymore.&nbsp;<\/p>\n\n\n\n<p>Encourage your employees and volunteers to stay active on LinkedIn to gain even more exposure for your organization. Whenever you post something on your company page and a staff member or volunteer interacts with it, your post will reach the news feeds of anyone in their extended networks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create interesting content&nbsp;<\/h2>\n\n\n\n<p>Once you\u2019ve created a strong company page and profile, it\u2019s time to <a href=\"https:\/\/www.qgiv.com\/blog\/social-media-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">start posting content<\/a>. Just as with any other social media network, posting is what drives engagement and expands your reach on LinkedIn. However, it\u2019s important to keep in mind that LinkedIn is not just any other social media page. LinkedIn is a platform focused on professional networking and growth, so you need to be mindful of LinkedIn\u2019s audience when creating content to post on the platform. Content that might be of interest to LinkedIn audiences can include:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Staff, volunteer, and board member spotlights&nbsp;<\/li>\n\n\n\n<li>Acknowledging and celebrating community partners&nbsp;<\/li>\n\n\n\n<li>Posts about events&nbsp;<\/li>\n\n\n\n<li>Behind-the-scenes looks at your organization\u2019s work&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>As with any other social media platform, images are a great tool for grabbing your network\u2019s attention and showcasing your organization\u2019s impact. Visual storytelling is important on LinkedIn, so make sure you\u2019re posting high quality, informative images.&nbsp;<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-1d6e2f48-228a-48c0-b410-2304d098a9e1\"><span class=\"hs-cta-node hs-cta-1d6e2f48-228a-48c0-b410-2304d098a9e1\" id=\"hs-cta-1d6e2f48-228a-48c0-b410-2304d098a9e1\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/1d6e2f48-228a-48c0-b410-2304d098a9e1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-1d6e2f48-228a-48c0-b410-2304d098a9e1\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/1d6e2f48-228a-48c0-b410-2304d098a9e1.png\" alt=\"Coming up with engaging social posts year-round can be a challenge. Download  the 365 Days of Social Prompt Ideas eBook for content ideas for every day of  the year!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '1d6e2f48-228a-48c0-b410-2304d098a9e1', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Take advantage of sponsored content&nbsp;<\/h2>\n\n\n\n<p>Reaching out beyond your current audience isn\u2019t always easy. With sponsored posts and ads, you can boost your updates and posts to reach fresh faces who maybe haven\u2019t heard of your organization before. Regular posts on LinkedIn will only reach your immediate network and the networks of people who engage with your content. To reach beyond and target new audiences, you\u2019ll need to use sponsored posts and LinkedIn ads.&nbsp;<\/p>\n\n\n\n<p>LinkedIn offers multiple ad formats, including sponsored content, which are video and image carousels that will show up in your target audience\u2019s news feeds. Another unique LinkedIn ad type is message ads, which will show up directly in people\u2019s inboxes. Just make sure you have your target audience specifically defined by job titles, skills, professional industry, or other filters to ensure that your ads are reaching the right people.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use LinkedIn Analytics&nbsp;<\/h2>\n\n\n\n<p>Like many other social media platforms, LinkedIn has a <a href=\"https:\/\/www.qgiv.com\/blog\/data-analytics-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprehensive analytics tool<\/a> to help you measure how engaging your content is for your audience and see how your company page is performing. On every post you create, you\u2019ll be able to see engagement metrics, such as impressions, click-through rates, shares, reactions, and comments. Based on these metrics, you can alter your content strategy to maximize your engagement and create higher quality content.&nbsp;<\/p>\n\n\n\n<p>For your company page, LinkedIn collects data, such as pageviews, unique page visitors, follower count, and more. LinkedIn also collects demographic data so you can get a more in-depth picture of what kind of audience your company page is attracting. With this information, you can edit and update your company page to reach a more targeted audience and know how to better promote your content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>An essential tool for professionals worldwide, LinkedIn isn\u2019t just for businesses and corporations. As a nonprofit organization, you can use LinkedIn to connect with everyone from potential corporate sponsors to new staff members. With an optimized company page and the right content, you can leverage a dynamic professional network to fundraise smarter and get connected to the right professional contacts to help you grow and thrive as a nonprofit organization.&nbsp;<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a4ed4680-058f-4c3c-b14c-283b2d335e44\"><span class=\"hs-cta-node hs-cta-a4ed4680-058f-4c3c-b14c-283b2d335e44\" id=\"hs-cta-a4ed4680-058f-4c3c-b14c-283b2d335e44\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/a4ed4680-058f-4c3c-b14c-283b2d335e44\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a4ed4680-058f-4c3c-b14c-283b2d335e44\" style=\"border-width:0px;\" height=\"225\" width=\"750\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/a4ed4680-058f-4c3c-b14c-283b2d335e44.png\" alt=\"New call-to-action\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, 'a4ed4680-058f-4c3c-b14c-283b2d335e44', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a fundraising professional, chances are, you\u2019ve heard of LinkedIn. Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. What is the best way to [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":30838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn for Nonprofits: 7 Best Practices for Social Media Success - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"LinkedIn is a valuable tool to add to any nonprofit&#039;s social media toolbox. Read up on best practices to maximize your impact on LinkedIn!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn for Nonprofits: 7 Best Practices for Social Media Success - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is a valuable tool to add to any nonprofit&#039;s social media toolbox. Read up on best practices to maximize your impact on LinkedIn!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-21T18:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T13:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/07\/linkedin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiara Stephan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiara Stephan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/\"},\"author\":{\"name\":\"Tiara Stephan\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/b033338b24627c34cb834085bb54a737\"},\"headline\":\"LinkedIn for Nonprofits: 7 Best Practices for Social Media Success\",\"datePublished\":\"2022-07-21T18:00:53+00:00\",\"dateModified\":\"2023-08-31T13:35:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/\"},\"wordCount\":1274,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Marketing and social media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/linkedin-for-nonprofits\/\",\"name\":\"LinkedIn for Nonprofits: 7 Best Practices for Social Media Success - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2022-07-21T18:00:53+00:00\",\"dateModified\":\"2023-08-31T13:35:54+00:00\",\"description\":\"LinkedIn is a valuable tool to add to any nonprofit's social media toolbox. 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