{"id":30977,"date":"2022-07-27T13:01:27","date_gmt":"2022-07-27T17:01:27","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=30977"},"modified":"2023-08-08T16:43:01","modified_gmt":"2023-08-08T20:43:01","slug":"network-fundraising","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/network-fundraising\/","title":{"rendered":"Network Fundraising: Create Connections and Raise More"},"content":{"rendered":"\n<p>It\u2019s no secret that in the fundraising world, networking is the key to success. Making connections with corporate partners and maintaining strong donor relationships can open doors for your organization. But did you know there\u2019s another way to use networking to take your fundraising strategy to the next level and double your organization\u2019s impact? With network fundraising, you can multiply your fundraising efforts and turn your network into an invaluable fundraising tool for your organization.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is network fundraising?&nbsp;<\/h2>\n\n\n\n<p>Network fundraising is a fundraising method where your organization recruits a group of people who agree to raise money for you. Your network fundraisers can come from anywhere, including your volunteers, corporate partners, <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-recruit-coach-and-retain-board-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">board members<\/a>, and other advocates of your organization. Typically, network fundraisers are passionate supporters of your organization looking to take their involvement to the next level.&nbsp;<\/p>\n\n\n\n<p>While network fundraising is similar to peer-to-peer fundraising in that you\u2019re recruiting people to fundraise on your behalf, typically a network fundraiser won\u2019t have a large-scale event like a 5K, fun run, or any type of \u201cA-Thon\u201d fundraiser. Instead, network fundraising is great for <a href=\"https:\/\/www.qgiv.com\/blog\/diy-fundraising-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">DIY fundraisers<\/a> where your supporters can take charge and raise money however they choose. With most network fundraising campaigns, it\u2019s common to include a small award ceremony at the end of the campaign and to provide opportunities for fundraisers to network with each other throughout the campaign during social or after-hours events. You can also pair network fundraising with events like galas and trivia nights, or plan them as online, time-sensitive campaigns.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-22c3bdcb-57d2-4acd-bb73-f69b73b0e73d\"><span class=\"hs-cta-node hs-cta-22c3bdcb-57d2-4acd-bb73-f69b73b0e73d\" id=\"hs-cta-22c3bdcb-57d2-4acd-bb73-f69b73b0e73d\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/22c3bdcb-57d2-4acd-bb73-f69b73b0e73d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-22c3bdcb-57d2-4acd-bb73-f69b73b0e73d\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/22c3bdcb-57d2-4acd-bb73-f69b73b0e73d.png\" alt=\"Want to learn how to host cost-effective peer-to-peer fundraisers? Download the  DIY and Network Fundraising Toolkit to get started!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '22c3bdcb-57d2-4acd-bb73-f69b73b0e73d', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you consider hosting a network fundraiser?&nbsp;<\/h2>\n\n\n\n<p>You might not be sure if network fundraising is right for your organization, but there are a ton of benefits to this method of fundraising. Network fundraisers can help your organization expand your reach into your network of supporters. Not only will you be able to build stronger connections with your most dedicated advocates, but you\u2019ll also be able to turn that energy and support into an effective channel of fundraising. Also, part of the appeal of network fundraising for participants is that they get to meet and network with other like-minded folks that are passionate about your cause.&nbsp;<\/p>\n\n\n\n<p>Network fundraising also amplifies your staff and volunteers\u2019 work. While your usual donation asks will go out from your staff and volunteers, you\u2019ll have an additional team of people fundraising on your organization\u2019s behalf. You can double or even triple your fundraising efforts with network fundraising. So, if you\u2019re a nonprofit with a small staff or a nonprofit looking for a way to fundraise without a huge event, network fundraising could be an extremely effective option for raising money.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you create a network fundraiser?&nbsp;<\/h2>\n\n\n\n<p>From planning a fundraising campaign to building your network, a network fundraiser requires time and, well, lots of networking to pull off. If you can cultivate a strong network, a network fundraiser can have lasting benefits beyond the duration of your campaign, so it\u2019s well worth the effort to plan one. If you\u2019ve never dipped your toe into the network fundraising pool, here\u2019s a guide to creating a successful network fundraiser.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determine what kind of fundraiser to host&nbsp;<\/h3>\n\n\n\n<p>Before you can start recruiting fundraisers, you need to determine what kind of fundraiser to host or come up with a theme for the campaign. If you\u2019re not sure where to start, pay attention to what kinds of fundraisers other organizations in your community have hosted. Consider what elements made their fundraisers successful and strive to emulate that success. Then, consider what you can do to make your fundraiser unique. You want your campaign to stand out to draw attention and encourage your supporters to become fundraisers for your organization. Need inspiration? Don\u2019t be afraid to look beyond your community for inspiration, too! You could take an existing idea that\u2019s been successful elsewhere and be the first to start it in your community.&nbsp;<\/p>\n\n\n\n<p>As you\u2019re planning, work with your board and other internal and external stakeholders to develop your fundraising ideas. Consider making your network fundraiser a part of your <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-put-together-your-annual-fundraising-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">annual fundraising strategy<\/a> or a signature campaign for your nonprofit. If you\u2019ve hosted a network fundraiser in the past and have found significant success, this could be an effective way to drum up excitement for your network fundraising campaign in the future and recruit more fundraisers.&nbsp;<\/p>\n\n\n\n<p>You can also consider pairing your network fundraiser with a <a href=\"https:\/\/www.qgiv.com\/blog\/spring-fundraising-events-plan-fresh-exciting-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">fun event<\/a> for your supporters to raise even more money. If you want to host a network fundraiser with an event attached, decide whether your event will be in-person, hybrid, or fully virtual. You can pair your network fundraiser with a gala to bring your fundraisers together to cap off your campaign and celebrate their successes. Or try hosting a fun, celebratory trivia night to put your various network fundraising teams up against each other for some friendly competition.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you\u2019re going for a fully DIY fundraiser format, your fundraisers can decide how they\u2019d like to raise money. They can host a bake sale or car wash service, or they can go the route of just increasing awareness and organically reaching out to their networks to spread the word. Just make sure they\u2019re aware of the timeline for your fundraiser and how long they have to raise money so they can plan their fundraising efforts accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recruit your fundraisers&nbsp;<\/h3>\n\n\n\n<p>Once you\u2019ve started planning your campaign and have an idea of what your fundraiser will look like, start recruiting your fundraisers. Build your list of contacts and connections to find individuals willing to fundraise. It\u2019s best to single out people with influence and large networks of their own to recruit. Reach out to local celebrities, city officials, and influencers who might have a personal connection to your organization\u2019s mission.&nbsp;<\/p>\n\n\n\n<p>You can also start within your organization to find influential people with ties to the greater community. Board members and your most active donors and volunteers are usually your best bet as well-connected network fundraisers and a great starting point. Cultivate your relationships with your current volunteers and donors and discuss your fundraising needs with your board members to see if they would be willing to become fundraisers.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve exhausted your organization\u2019s immediate network, research to see if there are any networking events happening in your area. At these events, you can connect with businesses and potential corporate partners. Remember that networking is about making genuine connections, so attend these events ready to get to know people. Do your research about who might be attending these events and what their interests are so it\u2019s easier to connect with people.&nbsp;<\/p>\n\n\n\n<p>If you already have <a href=\"https:\/\/www.qgiv.com\/blog\/corporate-sponsorship\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate partners<\/a>, reach out and see if they would be willing to activate their employees to fundraise for you. Many businesses and corporations have internal philanthropy programs where employees are encouraged to volunteer with nonprofits or lead a fundraising team to raise money for an organization. Regardless of whether you\u2019re aware that your sponsors have such a program, always reach out. Make sure to offer exclusive benefits to any business willing to encourage their staff to participate, just as you would with a normal corporate sponsorship.&nbsp;<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2a2351c7-1099-41cb-8f84-dd49661043dd\"><span class=\"hs-cta-node hs-cta-2a2351c7-1099-41cb-8f84-dd49661043dd\" id=\"hs-cta-2a2351c7-1099-41cb-8f84-dd49661043dd\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/2a2351c7-1099-41cb-8f84-dd49661043dd\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2a2351c7-1099-41cb-8f84-dd49661043dd\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/2a2351c7-1099-41cb-8f84-dd49661043dd.png\" alt=\"Need help boosting your peer-to-peer event registrations? Download the  Marketing Your Peer-to-Peer Fundraising Event eBook!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '2a2351c7-1099-41cb-8f84-dd49661043dd', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Provide resources for your fundraisers&nbsp;<\/h3>\n\n\n\n<p>After you recruit your fundraisers, it\u2019s vital to provide them with support as they begin their fundraising quests. Your fundraisers need to know that you have their backs and that you\u2019ll be a helpful source if they need anything. You can start by meeting with each of your fundraisers individually to cultivate your relationship with them. Learn about their interests and ideas for fundraising and give them advice for how they can overcome any challenges they foresee.&nbsp;<\/p>\n\n\n\n<p>Start things off by helping your fundraisers set up their personal online fundraising pages. These fundraising pages will be the place your fundraisers direct their networks to when they\u2019re ready to donate. When each of your fundraisers has their own webpage, it\u2019s much easier for them to track how much money they\u2019ve personally raised. You can also <a href=\"https:\/\/www.qgiv.com\/blog\/peer-to-peer-gamification-raises-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">gamify your campaign<\/a> by creating leaderboards that help your fundraisers keep track of how well they\u2019re doing and who\u2019s raising the most money.&nbsp;<\/p>\n\n\n\n<p>To help your fundraisers jumpstart their fundraising efforts, provide them with a list of fundraising ideas to consider. Whether it\u2019s selling baked goods or offering pet-sitting or dog-walking services, create a list of ideas that plays to your fundraisers\u2019 strengths and passions. Giving your fundraisers ideas that interest them will make the fundraising process fun and engaging for everyone.&nbsp;<\/p>\n\n\n\n<p>In addition to a list of fundraising ideas, provide your fundraisers with email and social media templates. They\u2019ll be reaching out to their own networks to solicit donations, and while they may be passionate about fundraising for your organization, they may not have much fundraising experience. With templates on hand, all fundraisers need to do is fill in the blanks and hit send, confident that they\u2019re making donation asks properly and with maximum impact.&nbsp;<\/p>\n\n\n\n<p>Along with templates, try to offer a list of talking points for fundraisers to hit on when asking for donations. These talking points can include statistics about the communities you serve and the impact your organization has had on those communities in the past. Highlighting the needs your nonprofit is trying to fill as well as how successful you\u2019ve been at providing that support will establish credibility with your fundraisers\u2019 networks.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In addition to facts, encourage your fundraisers to share their own personal reasons for supporting your organization. Emotional appeals are highly effective in driving donations. If your fundraisers are willing to share their connection to your nonprofit, they\u2019ll be able to capture the attention of their networks better and drive more donations.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.qgiv.com\/blog\/8-nonprofit-branding-strategies-to-help-your-nonprofit-design-with-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding guide<\/a> can also be extremely helpful for your fundraisers. Not all of your fundraisers will be graphic design experts and content writers. Providing them with a branding guide will help them post on social media and share information in a manner consistent with your organization\u2019s brand and messaging. Give your fundraisers your logo, hex and HTML color codes, font names, and a voice style to make it easier for them to create consistent content for fundraising.<\/p>\n\n\n<div style=\"text-align: center;\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-d3k1BuVZSw\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\"><span class=\"hs-cta-node hs-cta-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\" id=\"hs-cta-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/7061015b-7a2b-4ec5-9aac-37ca0d5acd02\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/7061015b-7a2b-4ec5-9aac-37ca0d5acd02.png\"  alt=\"Schedule a demo to receive a personalized tour of Qgiv&#39;s full platform and find  out how we can help you change the world!\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '7061015b-7a2b-4ec5-9aac-37ca0d5acd02', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Review and report on your network\u2019s progress\u00a0<\/h3>\n\n\n\n<p>Once your network fundraiser is under way, it\u2019s vital to keep your fundraisers apprised of the campaign\u2019s progress. Provide updates throughout your campaign on how much money your network has collectively raised and how close to the fundraising goal they are. It can be helpful to add gamification elements to your campaign so fundraisers can easily gauge how well they\u2019re doing. Awarding badges when your fundraisers hit significant milestones and adding leaderboards to your campaign website can keep your network motivated to keep raising money throughout the campaign.&nbsp;<\/p>\n\n\n\n<p>Sharing the impact your fundraisers are making on your organization can also encourage them to continue their fundraising efforts. Provide in-depth information about how the money they\u2019ve raised so far will help you with your nonprofit\u2019s mission and how they\u2019re making a difference. Your fundraisers can also share this information with their own networks to encourage them to donate for the first time or give multiple times.&nbsp;<\/p>\n\n\n\n<p>Showing your fundraisers their impact can also be more effective than just telling them. <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/visual-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share photos and videos<\/a> from the programs and initiatives your network fundraisers helped to fund so that they better understand why the fundraising work they\u2019ve done is so important. Seeing the results of their hard work will make them more likely to agree to become network fundraisers again in the future and stay engaged with your organization between fundraising campaigns.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Incentivize and recognize your fundraisers&nbsp;<\/h3>\n\n\n\n<p>Your fundraisers have gone above and beyond the average supporter in helping your nonprofit make your mission possible. To get your supporters excited about possibly becoming a part of your fundraising network and make current fundraisers feel appreciated and important, it\u2019s essential to incentivize and recognize them for all they\u2019ve done for your organization.&nbsp;<\/p>\n\n\n\n<p>With how much work your fundraisers have put into supporting your organization, it\u2019s only fair that they get special recognition in places like your annual report, <a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">your newsletter<\/a>, on social media, and at events. If you\u2019ve chosen to host a DIY fundraiser, highlight various fundraisers or fundraising teams and their projects <a href=\"https:\/\/www.qgiv.com\/blog\/social-media-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">on your social media accounts<\/a> throughout your network fundraising campaign and after it concludes. List their names in your annual report when you discuss your network fundraiser\u2019s impact so shareholders recognize who in the community helped make your nonprofit\u2019s successes possible that year.&nbsp;<\/p>\n\n\n\n<p>In addition to name recognition, special perks like free swag, advance ticketing access to events, invitations to exclusive events, and an awards ceremony to celebrate fundraisers\u2019 contributions can be great ways to make them feel appreciated. If your network fundraiser is a success and becomes a yearly event, making your fundraisers feel special year-round will also make them more likely to participate in following years.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Facilitate this retention strategy by creating special alumni groups to keep past fundraisers engaged. You can use social media groups to give your network fundraising alumni an easy place to virtually gather and connect, or create a special, gated webpage on your website where they can go to get updates and stay in touch. Consider making a special newsletter for your network fundraising alumni as well to keep them informed about how the money they\u2019ve raised is making an impact on your organization.&nbsp;<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-49c30505-7fef-4c76-b741-456991ba682b\"><span class=\"hs-cta-node hs-cta-49c30505-7fef-4c76-b741-456991ba682b\" id=\"hs-cta-49c30505-7fef-4c76-b741-456991ba682b\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/49c30505-7fef-4c76-b741-456991ba682b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-49c30505-7fef-4c76-b741-456991ba682b\" style=\"border-width:0px;\" height=\"225\" width=\"750\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/49c30505-7fef-4c76-b741-456991ba682b.png\" alt=\"New call-to-action\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '49c30505-7fef-4c76-b741-456991ba682b', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Network fundraising could be an especially valuable fundraising method for your nonprofit. You might already have the early beginnings of a wide fundraising network in place in your board members, volunteers, and donors without even realizing it. If you haven\u2019t before, start considering network fundraising as an effective way to galvanize your network and multiply your fundraising efforts to make an even bigger difference in your communities and the world.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that in the fundraising world, networking is the key to success. Making connections with corporate partners and maintaining strong donor relationships can open doors for your organization. But did you know there\u2019s another way to use networking to take your fundraising strategy to the next level and double your organization\u2019s impact? With [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":30983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[271],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Network Fundraising: Create Connections and Raise More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Networking is the key to success in the fundraising world. Learn how you can leverage your connections with network fundraising!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/network-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Network Fundraising: Create Connections and Raise More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Networking is the key to success in the fundraising world. 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