{"id":31387,"date":"2022-09-07T08:26:10","date_gmt":"2022-09-07T12:26:10","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=31387"},"modified":"2022-09-07T08:26:12","modified_gmt":"2022-09-07T12:26:12","slug":"giving-tuesday-video","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/giving-tuesday-video\/","title":{"rendered":"How to Create a Giving Tuesday Video"},"content":{"rendered":"\n

Lights! Camera! Fundraising! Nonprofits have been using videos to fundraise for a long time now. Why? Because it works! Did you know that 57% of people<\/a> who watch a nonprofit video go on to give? That\u2019s easily more than half of your audience! Which is why it\u2019s important to create Giving Tuesday videos.  <\/p>\n\n\n\n

Getting Started<\/h2>\n\n\n\n

Get started on your Giving Tuesday videos by following the tips below. <\/p>\n\n\n\n

Storyboard<\/h3>\n\n\n\n

Before you dust off your director\u2019s cap, start by storyboarding the video that you want to create. What\u2019s the video\u2019s purpose? What scenes do you need? Who is going to narrate? Are you interviewing anyone for the video? What is the call to action going to be? These are all important questions that you need to have answers for before you start filming. <\/p>\n\n\n\n

It\u2019s important to note that you should have a single call to action for your video: in most cases, a call to donate. This will keep your video focused and won\u2019t overwhelm your viewers with tasks to complete after watching your video.  <\/p>\n\n\n\n

Ultimately, you don\u2019t want to just throw a bunch of scenes together and call it done. Approach your video with the intention of making a compelling case for why donors should give to your nonprofit. That\u2019s why it\u2019s important to plan out your video before shooting. <\/p>\n\n\n\n

Pro Tip:<\/strong> You want to tell a story about people, not about your organization. You should be telling a true story about the impact your work has had on others, casting the donor as the hero. For most effective storytelling, consider an interview style that features one person. Keep it focused on the person and how they were impacted. Don\u2019t talk about everything. Focus on that single narrative to avoid diluting your message. <\/p>\n\n\n\n

A true, personal story that people can relate to will get you the results that you want from your video more than a video about your organization and mission will.<\/p>\n\n\n\n

Determine where your video will be posted<\/h3>\n\n\n\n

Where are you planning to post your Giving Tuesday video? Will it live exclusively on your website, or do you intend to cross-post it on your social media accounts? Knowing this will help you determine how long your video should be. Anything longer than three minutes doesn\u2019t perform as well on social, so you\u2019ll want to keep social videos shorter. You can afford a longer video if you\u2019re keeping it on your website, but it may suffer from fewer views that way. <\/p>\n\n\n\n

Recruit your film crew<\/h3>\n\n\n\n

Once you know the story you\u2019re telling in your Giving Tuesday video, you\u2019ll need a crew to work on the film. From actors to extras, you need people who are comfortable in front of a camera. On top of that, you need people to run the camera and perform other background jobs. Be sure to recruit enough people for the job. <\/p>\n\n\n\n

Starting the Shoot<\/h2>\n\n\n\n

Now that you\u2019ve laid the groundwork for your video, it\u2019s time to start shooting it. Use these tips for a higher-quality video even if you\u2019re shooting on a smartphone. <\/p>\n\n\n\n

Invest in a tripod<\/h3>\n\n\n\n

No one wants to watch a shaky video! Instead, invest in a tripod that can hold your smartphone while you record. This way, you can frame your shot and keep it steady throughout your recording. <\/p>\n\n\n\n

Don’t neglect lighting<\/h3>\n\n\n\n

Having great lighting is also important for shooting a high-quality video. Not only do you need it to be bright enough in the room, you need to eliminate awkward shadows. A ring light that goes around your smartphone is a great option for this. Some ring lights even double as a tripod so you can take care of both needs at once. <\/p>\n\n\n\n

Set recording settings<\/h3>\n\n\n\n

Did you know that newer smartphones can record video with the same quality as a professional camera? It’s all about knowing how to adjust your settings for the shoot. Want a higher-quality shoot? Change your settings to 4K at 24 fps. This produces a film-quality shoot without creating a massive video file. Don\u2019t have the ability to shoot in 4K on your smartphone? Choose the best quality you can. Even lower-quality shots can add to the authenticity of your message. <\/p>\n\n\n\n

Check the audio quality<\/h3>\n\n\n\n

Because you\u2019re likely going to record from a smartphone, it\u2019s important to listen to the recordings you make to determine that the audio quality is both consistent and loud enough to come across crystal clear. When recording, make cuts often and check the clips you record for audio quality. You can always stitch your video clips together with movie-making apps later. <\/p>\n\n\n\n

Wrapping the Shoot<\/h2>\n\n\n\n

Once you\u2019ve got all of your video clips, it\u2019s time to splice them together to make your single video file. There are free apps you can use like the iMovie app for iPhone. Otherwise, you may need to download a paid app from the app store for all the features that you want to make your movie as good as it can be. <\/p>\n\n\n\n

What to look for in a movie-making app<\/h3>\n\n\n\n

Here are some must-haves when looking for a movie-making app:<\/p>\n\n\n\n