{"id":31885,"date":"2022-11-10T11:08:59","date_gmt":"2022-11-10T16:08:59","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=31885"},"modified":"2023-08-31T09:34:10","modified_gmt":"2023-08-31T13:34:10","slug":"how-to-future-proof-your-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/how-to-future-proof-your-social-media-strategy\/","title":{"rendered":"Tips to Future-Proof Your Social Media Strategy by Julia Campbell"},"content":{"rendered":"\n

According to the Open Data Project<\/a>, 87% of nonprofits worldwide use social media. But is social media worth the time and money that it takes? And how do you ensure that your strategy stands the test of time?  <\/p>\n\n\n\n

Creating a vibrant, effective, and workable social media strategy<\/a> can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech knowledge. But it doesn\u2019t have to be. <\/p>\n\n\n\n

One simple question should guide all of your social media efforts and will provide the backbone of your strategy. To begin, take out a piece of paper or your phone and write down an answer to this question: \u201cWhat do our <\/em>supporters want to hear from us?\u201d<\/strong> <\/p>\n\n\n\n

While there are very few one-size-fits-all social media strategies, there is data that supports exactly what donors and supporters want to hear from the nonprofits they support. <\/p>\n\n\n\n

Supporters, budgets, capacity, and organizational goals may vary, but there are four simple guidelines to consider when building your future-proof social media strategy. <\/p>\n\n\n\n

Consider What We Know About Donors  <\/strong> <\/h3>\n\n\n\n

Donors and stakeholders want to understand two main things as they decide to support (or continue to support) you and your work: <\/p>\n\n\n\n

    \n
  1. What do you do with the funds that you raised, specifically my donation? <\/li>\n<\/ol>\n\n\n\n
      \n
    1. Are you creating change and moving the needle in terms of the issue that I really care about? <\/li>\n<\/ol>\n\n\n\n

      If you can provide your supporters with answers to these two important questions, you will succeed in getting more donors to give again and donor churn will decrease. <\/p>\n\n\n\n

      When crafting your social media content, aim to answer one or both of these questions in the majority of your posts.  <\/p>\n\n\n\n

      Consider What We Know About Social Media<\/strong> <\/h3>\n\n\n\n

      People are still using it (and it\u2019s not slowing down).<\/strong> 4.48 billion people currently use social media worldwide, up more than double the amount from 2.07 billion in 2015. The average social media user engages with an average of 6.6 various social media platforms, and they spent 147 minutes (two hours and 27 minutes!) on social media each day.  <\/p>\n\n\n\n

      Trust in social media channels is declining.<\/strong> A new Edelman study<\/a> argues that trust in media has eroded in countries worldwide and sheds light on some of the dilemmas faced by Facebook and other social media platforms. <\/p>\n\n\n\n

      To fight the decline in use and erosion of trust, nonprofits must take what they know works on social channels and bake it into every single aspect of their social media strategy. <\/p>\n\n\n\n

      Facebook itself has told us what works, and it\u2019s nothing new or shocking. At the F8 developer conference<\/a>, Mark Zuckerberg said that Facebook is going to emphasize posts from Pages and accounts that are, in his exact words: <\/p>\n\n\n\n