{"id":32023,"date":"2022-11-17T12:14:01","date_gmt":"2022-11-17T17:14:01","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/giving-tuesday-cheat-sheet-copy\/"},"modified":"2022-11-30T13:43:59","modified_gmt":"2022-11-30T18:43:59","slug":"giving-tuesday-thank-you-that-stands-out","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/giving-tuesday-thank-you-that-stands-out\/","title":{"rendered":"Deliver a Giving Tuesday Thank You that Sets Your Nonprofit Apart"},"content":{"rendered":"\n

It\u2019s that time of year and we\u2019re sure you\u2019ve been busy. There\u2019s a lot to do between developing your Giving Tuesday strategy and preparing for your year-end appeal. But have you put enough thought and care into your Giving Tuesday thank you messages?  <\/p>\n\n\n\n

Remember, there\u2019s barely a month between Giving Tuesday and New Year\u2019s Eve! And you might be tempted to take a week to breathe, collect yourself, and get ready for the big end-of-year push. <\/p>\n\n\n\n

But that would be a huge mistake! You\u2019re not in the clear just yet. You need an effective strategy<\/a> to engage donors after Giving Tuesday if you want to make a lasting impression. <\/p>\n\n\n\n

Of course, we\u2019re going to start by thanking those who donated on Giving Tuesday. But too many nonprofits send a generic thank you email and think they\u2019ve done enough. <\/p>\n\n\n\n

  1. Speak to segmented audiences.<\/a><\/li>
  2. Share your success<\/a><\/li>
  3. Connect the dots between campaigns<\/a><\/li>
  4. Spread the word on social media<\/a><\/li>
  5. It’s more than one day of giving<\/a><\/li><\/ol>\n\n\n\n
    \"photo\/graphic<\/figure>\n\n\n\n

    1. Speak to segmented audiences<\/strong><\/strong>.<\/h2>\n\n\n\n

    Your priority needs to be thanking the donors who helped make Giving Tuesday such a success for your nonprofit.  <\/p>\n\n\n\n

    But every donor shouldn\u2019t receive the same message. Giving Tuesday brings in a lot of new supporters. And you will need to do more than say \u201cthank you\u201d after someone makes their first donation to your organization.  <\/p>\n\n\n\n

    So, send first-time donors a digital version of your new donor welcome kit<\/a> and thank them for joining your movement. <\/p>\n\n\n\n

    And try to learn as much about new donors as you can! Everything you learn now can only help you down the road. So, include a survey and ask questions like \u201chow did you hear about our organization?\u201d and \u201cWhat inspired you to give on Giving Tuesday?\u201d  <\/p>\n\n\n\n

    But don\u2019t forget to make your Giving Tuesday thank you messages feel just as personal and relevant for your long-term donors who gave on November 29. <\/p>\n\n\n\n

    Remind them about the continued impact they have on your mission. And let them know you value their continued support by thanking them for the difference they continue to make.  <\/p>\n\n\n\n

    Finally, create a third audience segment of established donors who did not participate on Giving Tuesday this year. <\/p>\n\n\n\n

    Reach out and let them know you missed their contribution and remind them it\u2019s not too late to make a difference! Ask them to keep their eyes out for your year-end appeal. Or add another donate button in the email. <\/p>\n\n\n\n

    2. Share your success<\/strong><\/strong>.<\/h2>\n\n\n\n

    Reporting how much you raised on Giving Tuesday can be tricky. Your donors certainly care about your success. But you need to tell them in a way that gets them excited about your work. <\/p>\n\n\n\n

    And a number alone can\u2019t do that! <\/p>\n\n\n\n

    So, focus on showing your supporters why the money you raised is so important to your mission. You should also highlight the donor\u2019s role in making it all possible.  <\/p>\n\n\n\n

    For example, rather than, \u201cWe raised $5,000 this Giving Tuesday,\u201d you can say, \u201cWe raised $5,000, enough to buy 200 toys so children in poverty have a present to open this holiday season.\u201d <\/p>\n\n\n\n

    Too many nonprofits overlook other numbers that might interest donors more than a fundraising total.<\/a>  <\/p>\n\n\n\n

    For example, sharing details about how many people donated on Giving Tuesday can be especially powerful if you had many more donors this year than last! <\/p>\n\n\n\n

    Sharing details about how many donors gave, not what they donated, helps supporters feel like they are part of something bigger than themselves. It shows them every gift matters and that others think your cause is worth supporting too! <\/p>\n\n\n\n

    3. Connect the dots between campaigns.<\/strong><\/strong><\/h2>\n\n\n\n

    Your year-end appeal<\/a> is a great way to tie Giving Tuesday into your greater fundraising strategy. And this approach can be especially powerful if you segment your audiences before sending your Giving Tuesday thank you messages.  <\/p>\n\n\n\n

    So, start by segmenting your donor base into two groups: <\/p>\n\n\n\n