{"id":32429,"date":"2023-01-12T13:42:37","date_gmt":"2023-01-12T18:42:37","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=32429"},"modified":"2023-01-12T13:42:39","modified_gmt":"2023-01-12T18:42:39","slug":"nonprofit-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/nonprofit-social-media-strategy\/","title":{"rendered":"Nonprofit Social Media Strategy: 7 Steps to Connect with Your Donors"},"content":{"rendered":"\n

Social media is an important channel of communication for connecting with your donors and supporters. Over 4.26 billion people were using social media worldwide in 2021, and that number is only expected to increase<\/a> over time. Chances are, your donor base is included in that number, making your nonprofit\u2019s presence on social media and developing your nonprofit social media strategy just that much more important for attracting potential new donors and engaging with your loyal supporters.<\/p>\n\n\n\n

With social media, you can connect with your donors in real time and give them information about the work you\u2019re doing and a peek behind the curtain at the people that make your mission a success. You can show them why their support matters and how they can make a positive impact on the world. And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization.<\/p>\n\n\n\n

However, creating a strong social media presence isn\u2019t as simple as writing a post and hitting \u201csend\u201d or taking a few pictures and uploading them online. To maximize your potential across social media platforms, it\u2019s essential to create a nonprofit social media strategy<\/a>. Here are a few steps to help you get started on your social media journey!<\/p>\n\n\n\n

  1. Set SMART goals<\/a><\/li>
  2. Build your audience persona<\/a><\/li>
  3. Develop your brand<\/a><\/li>
  4. Determine what channels to use<\/a><\/li>
  5. Put together a content strategy<\/a><\/li>
  6. Drive engagement<\/a><\/li>
  7. Track your results<\/a><\/li><\/ol>\n\n\n\n

    How to Create a Nonprofit Social Media Strategy<\/h2>\n\n\n\n
    \"Cell<\/figure>\n\n\n\n

    Set SMART goals<\/h3>\n\n\n\n

    The first step to creating your social media strategy is to establish your social media goals<\/a>. Your goals should always be SMART goals to ensure that you can easily measure your progress throughout the year and understand how to tweak your strategy to reach your goals. SMART goals are goals that are specific, measurable, achievable, relevant, and time bound.<\/p>\n\n\n\n

    The best way to determine if your goals are SMART is to figure out how you\u2019ll measure your success. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Use your past social media statistics to inform your current goals and to make sure they\u2019re realistic.<\/p>\n\n\n\n

    You can also check out other organizations\u2019 social media presence to help you establish your goals. What do you see on their profiles that you like? What don\u2019t you like? What kinds of strategies do they use that are successful for them? Your peers can be some of the most important resources for your organization when figuring out how to create your strategy.<\/p>\n\n\n\n

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    Build your audience persona <\/h3>\n\n\n\n

    When you\u2019re posting on social media, you want to ensure that you\u2019re posting with purpose. Hitting \u201csend\u201d on a post without considering your audience or who you want to reach won\u2019t help your organization create a robust social media presence and truly connect with your supporters<\/a>. Instead, build an audience persona to guide the creation of your social media posts and content.<\/p>\n\n\n\n

    When you make your audience persona, first consider your current donors. What do they like? What platforms are they active on? Then, to expand your reach and attract new faces, ask yourself who you want to see your posts. What would those people be interested in? Knowing the answers to these questions can help you create content and social media that attracts people\u2019s attention and draws new donors to your website.<\/p>\n\n\n\n

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    Develop your brand<\/h3>\n\n\n\n

    To get people to recognize your social media posts and associate them with your organization on sight, you have to develop your brand. Use your organization\u2019s brand colors, fonts, and logos in all of the pictures and videos you post on social media. By sticking to your brand, your social media presence will feel more cohesive and help other people connect with your content.<\/p>\n\n\n\n

    You should also work to develop your brand\u2019s voice and language across your social media profiles. Make sure it\u2019s authentic and true to your organization\u2019s culture. When your social media followers and donors see your social media posts, they should be able to gain an accurate picture of what your organization is all about.<\/p>\n\n\n\n

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    Determine what channels to use<\/h3>\n\n\n\n

    With new social media platforms popping up every day, it can be difficult to determine what platforms to focus your attention on. While it\u2019s ideal to be active wherever you can expand your reach and where your donors are active, when you don\u2019t have the resources to maintain a social media presence on every platform, your nonprofit’s social media strategy will suffer.<\/p>\n\n\n\n

    Instead, with the audience persona you\u2019ve put together and the goals you\u2019ve established, figure out what platforms you should focus your content strategy efforts on. Each platform has a different purpose and caters to different audiences.<\/p>\n\n\n\n

    For example, Instagram is primarily a picture and video-sharing platform which means you should focus on creating attention-grabbing visuals to do well on Instagram<\/a>. Meanwhile, LinkedIn<\/a> is a social media platform geared toward professionals meaning that your posts on LinkedIn should be more formal and structured than on other platforms for more engagement.<\/p>\n\n\n\n

    If you need help figuring out which channels to focus on, search for other nonprofits on social media platforms and check out where they focus their efforts. If you know of other organizations who have a similar donor base to yours, it can be helpful to see where others have found some success and try to emulate that for yourself.<\/p>\n\n\n\n

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    Put together a content strategy<\/h3>\n\n\n\n

    After you\u2019ve established what platforms to post on, it\u2019s time to put together your content strategy. Your content strategy is the heart of your nonprofit social media strategy and determines what types of content you\u2019ll post on your social media platforms to engage your donors and followers and when you\u2019ll post them.<\/p>\n\n\n

    \"Coming<\/a><\/span>