{"id":32661,"date":"2023-01-30T13:56:31","date_gmt":"2023-01-30T18:56:31","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/bright-idea-year-round-giving-can-help-you-reach-your-goal-copy\/"},"modified":"2024-11-12T13:21:10","modified_gmt":"2024-11-12T18:21:10","slug":"bright-idea-promoting-your-event-on-social-media","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/bright-idea-promoting-your-event-on-social-media\/","title":{"rendered":"Bright Idea: Promoting Your Event on Social Media Will Help You Fill Your Seats"},"content":{"rendered":"
\n
\"Junior<\/figure><\/div>\n\n\n

Who they are:<\/h2>\n\n\n\n

Junior Achievement of Western Pennsylvania<\/a> is a nonprofit organization whose mission is to inspire and prepare young people to succeed. The inspiration piece comes from community volunteers who not only deliver lessons to young students, but also share their professional experience.  <\/p>\n\n\n\n

In the process, these volunteers serve as role models helping positively shape young people\u2019s perceptions about the importance of education, as well as critical life skills. To help students prepare for life outside of the classroom, Junior Achievement provides proven lessons that promote financial capability, work and career readiness, and business ownership. <\/p>\n\n\n\n

What they did:<\/h2>\n\n\n\n

Junior Achievement of Western Pennsylvania held an event called \u201cCelebrating Success,” which featured local business leaders who have made significant contributions to the economic and civic well-being of the Erie County region.   <\/p>\n\n\n\n

During the reception, the evening\u2019s honorees were each awarded a customized plaque. This award was given to individuals who had shown strength and resilience and were a shining example of achievement within the community. At the event, all guests received one complimentary drink ticket followed by a cash bar. <\/p>\n\n\n\n

\"Junior
Junior Achievement of Western PA\u2019s Celebrating Success Event Form. <\/figcaption><\/figure>\n\n\n\n

Create an Informative Event Page <\/h3>\n\n\n\n

Junior Achievement designed their event form with all the information attendees needed to feel prepared for the event. This helps participants know exactly what to expect when arriving. For example, along with the address, they inserted an image with the exact location pinned to their event form so participants could see where the event was being held, nearby parking, and landmarks to look for when they got there. There is also a helpful map widget included on the event form which gives the attendee GPS directions from their current location to the event\u2019s address.    <\/p>\n\n\n\n

\"Junior<\/a>
Junior Achievement of Western PA inserted a graphic of a map which shows the location of their event embedded on their registration page. <\/figcaption><\/figure>\n\n\n\n

Another awesome feature Junior Achievement of Western PA has incorporated on their event registration form is a donate button. This button allows event prospects to view all information about the celebration and gives people the option to make a gift directly to the cause. For example, if someone wants to attend the event, but can\u2019t due to a conflict, the donor has the option to give directly to the organization in lieu of purchasing a ticket.  <\/p>\n\n\n\n

\"Screenshot<\/a>
Junior Achievement of Western PA added a donate button to their event form. <\/figcaption><\/figure>\n\n\n\n

Promote their event on social media <\/h3>\n\n\n\n

Lastly, Junior Achievement of Western PA had excellent social media coverage leading up to the event. First, they created a Facebook post which announced when event registration opened, while also promoting the Facebook event page that was created for Celebrating Success.  <\/p>\n\n\n\n

Leading up to the event, they created a post that showcased the honorees that would be attending the event with a little snippet about what makes them special, and they also shared their registration link multiple times. Each post had a graphic attached to help spread the word about the event, boost engagement, and of course, get viewers excited for the event. <\/p>\n\n\n\n

\"Junior<\/a>
Junior Achievement of Western PA\u2019s first social media announcement along with the event-specific Facebook event page.  <\/figcaption><\/figure>\n\n\n\n
\"Junior<\/a>
Junior Achievement of Western PA\u2019s honoree social media announcement post. <\/figcaption><\/figure>\n\n\n\n
\"Junior<\/a>
Junior Achievement of Western PA\u2019s last social media reminder to register for the event.  <\/figcaption><\/figure>\n\n\n\n

What you can do:<\/strong><\/h2>\n\n\n\n

Incorporate Events into Your Year-Round Fundraising Plan <\/h3>\n\n\n\n

It\u2019s important that you not only have a great, engaging event donation form to encourage one-time and monthly gifts but that you also include events that will engage your community and spread your mission to those that may not have otherwise heard about it. Adding a calendar widget to your event form helps remind supporters of your event to increase attendance. Designing a beautiful, branded event form will motivate others to attend your event as they get a good sense of what the event will be like.  Taking care of your attendees is the best way to achieve your goal. Adding detailed directions and fun images to your event homepage is one of the best ways to make your donors feel valued. And of course, events like peer-to-peer fundraisers<\/a> or galas with auctions<\/a> can really help when it comes to hitting your fundraising goals! <\/p>\n\n\n\n

Powerful Impact Statements <\/h3>\n\n\n\n

Donors want to feel loved and appreciated by the organization they give their gifts to, so include personal images on event donation forms, event registration forms, and on your social media platforms. This will help your supporters feel like they are a part of your mission. Making your event registration page user friendly, packed with as much information about the event as possible, will help you increase attendee numbers. Don\u2019t forget, your event attendees and supporters want to feel engaged! When donors feel valued and prepared, they are more likely to give a gift to your cause and help support your mission.  <\/p>\n\n\n\n

Promote your event on social media <\/h3>\n\n\n\n

Think of social media as another way for more people to hear about your organization who may have not heard about it otherwise. Social media is a tool that is essential for organizations to utilize to help spread the word about all the exciting things your nonprofit is doing. From sharing exciting milestones, to sharing your organization\u2019s unique culture, to promoting your events, social media can help get the word out about your organization and what it is doing to make your community great. Don\u2019t stress too much over social media. It\u2019s supposed to be a fun place where your supporters can stay up to date about all the things your nonprofit is doing, like events to attend and more. <\/p>\n\n\n\n

Check out this on-demand webinar<\/a> for an ultimate content guide, full of tips and tricks, to help your nonprofit organization level up their social media accounts to reach as many supporters as possible. The more you post on social media the greater the chance of spreading your organization\u2019s mission to those who are interested in making a difference. <\/p>\n\n\n\n

What’s Next?<\/h2>\n\n\n\n

Not a Qgiv client but want to learn more about online donation forms? Request a demo today<\/a> or give us a call at 888.855.9595. <\/p>\n\n\n\n

\n
Request a Demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Who they are: Junior Achievement of Western Pennsylvania is a nonprofit organization whose mission is to inspire and prepare young people to succeed. The inspiration piece comes from community volunteers who not only deliver lessons to young students, but also share their professional experience.   In the process, these volunteers serve as role models helping positively […]<\/p>\n","protected":false},"author":35,"featured_media":17196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[205,270],"tags":[48,27,313],"acf":[],"yoast_head":"\nBright Idea: Promoting Your Event on Social Media Will Help You Fill Your Seats - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Fill seats at your next event with effective social media promotion tips. 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