{"id":35,"date":"2013-05-02T19:35:01","date_gmt":"2013-05-02T23:35:01","guid":{"rendered":"http:\/\/www.qgiv.com\/blog\/?p=35"},"modified":"2021-05-21T15:31:38","modified_gmt":"2021-05-21T19:31:38","slug":"4-easy-ways-to-raise-event-awareness-through-social-media","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/4-easy-ways-to-raise-event-awareness-through-social-media\/","title":{"rendered":"4 Easy Ways to Raise Event Awareness Through Social Media"},"content":{"rendered":"

We’ve all seen it before: someone plans a really great event — a birthday party, a night out with friends, a summer\u00a0barbecue\u00a0— and despite lots of hard work, attendance is lower than expected. Nobody wants that to happen, and you\u00a0especially\u00a0<\/em>don’t want it to happen when the event is a fundraiser for your nonprofit organization. To avoid sparse attendance at any of your functions, here are four easy ways to raise event awareness using social media.<\/p>\n

1. Tell Us About It<\/span><\/h4>\n

I know I’ve talked about it before<\/a>, but telling your story is the most important way to get people to pay attention to your organization. It\u2019s no different when you take it down to a smaller scale; building a narrative for your event is an easy way to garner support and attention and to attract registrants.<\/p>\n

The elements you should include in your event story are virtually identical to the ones you include in your organization\u2019s narrative. What are you doing? How are you doing it? What are you going to do with the proceeds? Your constituents are more likely to attend an event if they\u2019re sure they know what to expect and what you\u2019re going to do with their money.<\/p>\n

2. Link to Your Event Page in Every Promotion<\/h4>\n

Whether you\u2019re sending an e-mail blast promoting your church\u2019s spaghetti dinner or plugging your huge walk-a-thon on Facebook, make sure you always link your promotion to the event registration page. Most users spend just under a minute on any given webpage \u2013 many visits last as little as 10-20 seconds. If someone visits your site and can\u2019t quickly find your event page, they’ll lose interest. It should take 1-2 clicks for potential participants to navigate from your promotional material to the registration page.<\/p>\n

3. Ask Your Strongest Supporters to Share Your Event<\/h4>\n

As of March 2013, Facebook has just over 1 billion monthly active users, and that\u2019s just one<\/i> social media outlet that people use on a regular basis. Ask your more web-savvy supporters to share your events on their social media<\/a><\/span> pages to ensure that your event gets as much attention as possible.<\/p>\n

4. Post Pictures and Videos to Keep People Excited<\/h4>\n

If the event you\u2019re promoting is an annual occasion, try posting pictures or videos from previous years. You can also post promotional graphics or flyers, take photos of event setups or stockpiles of supplies \u2013 the possibilities really are endless. Occasional posts can keep your supporters’ attention, pique their interest, and build anticipation for your event. Be careful, though: posting too often is an easy way to annoy your constituents instead of engaging them.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve all seen it before: someone plans a really great event — a birthday party, a night out with friends, a summer\u00a0barbecue\u00a0— and despite lots of hard work, attendance is lower than expected. Nobody wants that to happen, and you\u00a0especially\u00a0don’t want it to happen when the event is a fundraiser for your nonprofit organization. To […]<\/p>\n","protected":false},"author":3,"featured_media":184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262,261],"tags":[10,11,8,51,9],"acf":[],"yoast_head":"\n4 Easy Ways to Raise Event Awareness Through Social Media - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"How do you get people to attend your next fundraising event? 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