{"id":3504,"date":"2016-06-07T18:03:52","date_gmt":"2016-06-07T22:03:52","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=3504"},"modified":"2025-07-31T19:20:50","modified_gmt":"2025-07-31T23:20:50","slug":"drive-donations-with-mobile-messaging","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/","title":{"rendered":"3 Simple Ways That Mobile Messaging Can Drive Donations"},"content":{"rendered":"

Learn everything you need to know about text fundraising with our awesome crash course. <\/a><\/strong><\/p>\n\n

The latest M+R benchmarks study<\/a><\/span> had some big news for nonprofit fundraising: donors are giving more and more from their mobile phones. \u201c13% of online gifts were made from mobile devices,\u201d the study reports. In response, Mashable wrote<\/a> that<\/span><\/span>\u00a0\u201cNonprofits should be giving more attention to mobile.\u201d<\/p>\n

Mobile Commons thought\u00a0this would be a great opportunity to break down the fundraising options that are available over mobile. Here are three\u00a0things to think about when you\u2019re considering your next fundraising drive.<\/p>\n

1. Send a Link to a Donation Webpage<\/h2>\n

Text-to-give is really just the tip of the mobile fundraising iceberg. One of the most effective ways to raise money over mobile is to text your supporters a link to your mobile donation page. Your constituents can then give to your cause right from their phones.<\/p>\n

Isn\u2019t texting out a link just like emailing a link? It is \u2013 but better, because you\u2019re using a form of communication people actually read. As the M+R study reported, email open rates are around 16%. Meanwhile, text message open rates are 98%. It\u2019s far more likely that\u00a0your constituents will actually read your message if you text it to them.<\/p>\n

Once they read your message, they\u2019re also likelier to click on the donation link. The average SMS click-through rate is 36%. According to MailChimp<\/a><\/span>, the average email click through rate for nonprofits is just 2.84%.<\/p>\n

Mobile web links can also auto-fill basic information such as name, email, and address, so supporters simply have to add their credit card info to make a contribution.<\/p>\n

(And, of course, Qgiv can make a donation form that looks great no matter what device is used to access it<\/span>!<\/a>)<\/p>\n

\"3<\/p>\n

2. Text Message Pledging<\/h2>\n

If you don\u2019t want to ask people to make donations now, you can always ask them to pledge for later. Ask your constituents to make a mobile pledge. Your text messaging CRM can record who\u2019s pledged what, and then reach out later with a more formal fundraising request. By asking people to commit early, you increase the likelihood that they will give later.<\/p>\n

Read our case study of how the Jewish Federations of North America used text message pledging to raise thousands of dollars<\/a>.<\/span><\/p>\n

\"3<\/p>\n

3. Reminder Texts<\/h2>\n

Of course, nobody\u2019s suggesting you use mobile to the exclusion of your other outreach. Mobile often works best when it\u2019s additive. Sometimes the best way to actually inspire a well-meaning supporter to give is to reach them across multiple mediums.<\/p>\n

One tactic we\u2019ve found especially effective is to send a text message reminder, after an email fundraising request. We\u2019ve found that supporters who receive an SMS reminder in addition to an email are up to 77% more likely to donate<\/a><\/span>.<\/p>\n

A mobile messaging campaign can help drive donations even when you don\u2019t explicitly ask for money. We\u2019ve seen that people on a nonprofit\u2019s mobile list are up to 250% much more likely to donate<\/a><\/span>. Even simply using your mobile campaign for organization announcements and updates can increase your connection with your constituents. That means they\u2019ll be more likely to give during your next fundraising drive.<\/p>\n

\n

Stephen Fishbach writes for Mobile Commons<\/a>, a\u00a0mobile messaging platform that offers\u00a0mobile strategies to influential brands, government agencies, healthcare groups, higher education institutions, and nonprofit organizations.<\/p>\n\"Sign<\/a>\n","protected":false},"excerpt":{"rendered":"

The latest M+R benchmarks study had some big news for nonprofit fundraising: donors are giving more and more from their mobile phones. \u201c13% of online gifts were made from mobile devices,\u201d the study reports. In response, Mashable wrote that\u00a0\u201cNonprofits should be giving more attention to mobile.\u201d Mobile Commons thought\u00a0this would be a great opportunity to […]<\/p>\n","protected":false},"author":3,"featured_media":8061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,266,152,271,269,261],"tags":[177,96,77,126],"acf":[],"yoast_head":"\nDrive Donations with Mobile Messaging<\/title>\n<meta name=\"description\" content=\"Learn how your nonprofit can drive more donations with different types of mobile messaging. Text-to-give isn't the only mobile option out there!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive Donations with Mobile Messaging\" \/>\n<meta property=\"og:description\" content=\"Learn how your nonprofit can drive more donations with different types of mobile messaging. Text-to-give isn't the only mobile option out there!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-07T22:03:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T23:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2017\/09\/QG_donate-button-text-giving-link.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"3 Simple Ways That Mobile Messaging Can Drive Donations\",\"datePublished\":\"2016-06-07T22:03:52+00:00\",\"dateModified\":\"2025-07-31T23:20:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/\"},\"wordCount\":559,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"keywords\":[\"guest\",\"mobile fundraising\",\"mobile giving\",\"text to give\"],\"articleSection\":[\"Donor acquisition and retention\",\"Fundraising by type\",\"Fundraising ideas\",\"Fundraising practices\",\"Mobile fundraising\",\"Nonprofit strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/\",\"name\":\"Drive Donations with Mobile Messaging\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2016-06-07T22:03:52+00:00\",\"dateModified\":\"2025-07-31T23:20:50+00:00\",\"description\":\"Learn how your nonprofit can drive more donations with different types of mobile messaging. Text-to-give isn't the only mobile option out there!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qgiv.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fundraising practices\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/fundraising-practices\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"3 Simple Ways That Mobile Messaging Can Drive Donations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"name\":\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\",\"name\":\"Bloomerang Fundraising, formerly Qgiv\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"contentUrl\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"width\":1425,\"height\":515,\"caption\":\"Bloomerang Fundraising, formerly Qgiv\"},\"image\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\",\"name\":\"Qgiv Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"caption\":\"Qgiv Team\"},\"url\":\"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drive Donations with Mobile Messaging","description":"Learn how your nonprofit can drive more donations with different types of mobile messaging. Text-to-give isn't the only mobile option out there!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/","og_locale":"en_US","og_type":"article","og_title":"Drive Donations with Mobile Messaging","og_description":"Learn how your nonprofit can drive more donations with different types of mobile messaging. Text-to-give isn't the only mobile option out there!","og_url":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/","og_site_name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","article_published_time":"2016-06-07T22:03:52+00:00","article_modified_time":"2025-07-31T23:20:50+00:00","og_image":[{"width":300,"height":586,"url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2017\/09\/QG_donate-button-text-giving-link.png","type":"image\/png"}],"author":"Qgiv Team","twitter_misc":{"Written by":"Qgiv Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#article","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/"},"author":{"name":"Qgiv Team","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc"},"headline":"3 Simple Ways That Mobile Messaging Can Drive Donations","datePublished":"2016-06-07T22:03:52+00:00","dateModified":"2025-07-31T23:20:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/"},"wordCount":559,"commentCount":1,"publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"keywords":["guest","mobile fundraising","mobile giving","text to give"],"articleSection":["Donor acquisition and retention","Fundraising by type","Fundraising ideas","Fundraising practices","Mobile fundraising","Nonprofit strategies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/","url":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/","name":"Drive Donations with Mobile Messaging","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/#website"},"datePublished":"2016-06-07T22:03:52+00:00","dateModified":"2025-07-31T23:20:50+00:00","description":"Learn how your nonprofit can drive more donations with different types of mobile messaging. Text-to-give isn't the only mobile option out there!","breadcrumb":{"@id":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.qgiv.com\/blog\/drive-donations-with-mobile-messaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qgiv.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Fundraising practices","item":"https:\/\/www.qgiv.com\/blog\/category\/fundraising-practices\/"},{"@type":"ListItem","position":3,"name":"3 Simple Ways That Mobile Messaging Can Drive Donations"}]},{"@type":"WebSite","@id":"https:\/\/www.qgiv.com\/blog\/#website","url":"https:\/\/www.qgiv.com\/blog\/","name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"","publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qgiv.com\/blog\/#organization","name":"Bloomerang Fundraising, formerly Qgiv","url":"https:\/\/www.qgiv.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","contentUrl":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","width":1425,"height":515,"caption":"Bloomerang Fundraising, formerly Qgiv"},"image":{"@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc","name":"Qgiv Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","caption":"Qgiv Team"},"url":"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/3504"}],"collection":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/comments?post=3504"}],"version-history":[{"count":10,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions"}],"predecessor-version":[{"id":39959,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions\/39959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media\/8061"}],"wp:attachment":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media?parent=3504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/categories?post=3504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/tags?post=3504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}