{"id":35198,"date":"2023-08-09T14:27:17","date_gmt":"2023-08-09T18:27:17","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=35198"},"modified":"2023-08-09T14:27:18","modified_gmt":"2023-08-09T18:27:18","slug":"4-ways-to-cultivate-relationships-with-recurring-donors","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/4-ways-to-cultivate-relationships-with-recurring-donors\/","title":{"rendered":"4 Ways to Cultivate Relationships with Recurring Donors\u00a0"},"content":{"rendered":"\n

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. The Giving USA 2023<\/a> report revealed that giving by individuals dropped 6.4% in 2022, only the fourth time in forty years that such a decline has happened.  <\/p>\n\n\n\n

It\u2019s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. Building strong relationships with existing donors<\/a> helps your nonprofit access reliable funding to support your programs and projects through any dips in overall giving.  <\/p>\n\n\n\n

Let\u2019s explore four steps your nonprofit can take right now to better cultivate your recurring donor relationships:  <\/p>\n\n\n\n

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  1. Make it easy to become a recurring donor<\/a> <\/li>\n<\/ol>\n\n\n\n
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    1. Personalize donor outreach<\/a> <\/li>\n<\/ol>\n\n\n\n
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      1. Ask for donor feedback <\/a><\/li>\n<\/ol>\n\n\n\n
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        1. Don\u2019t be afraid to ask for another gift<\/a> <\/li>\n<\/ol>\n\n\n\n

          These tips can help you foster relationships with all types of donors, including online donors<\/a>, mail-in donors, event donors, and more.   <\/p>\n\n\n\n

          1. Make it easy to become a recurring donor <\/h2>\n\n\n\n

          Start donor relationships off on the right foot by making it as simple and convenient as possible to join your recurring or monthly giving program.  <\/p>\n\n\n\n

          By providing a positive onboarding experience for your recurring giving program, you can increase the likelihood that more donors will join and stay in your program for the long term.  <\/p>\n\n\n\n

          Boost program participation and engagement with the following strategies: <\/p>\n\n\n\n

          Optimize your recurring gift calls to action (CTAs)<\/strong> <\/h3>\n\n\n\n

          A recurring gift or donation CTA<\/a> is a button or form field that encourages donors to become recurring supporters. This most often looks like a button or checkbox on your online donation page that makes setting up a recurring contribution a one-click process.  <\/p>\n\n\n\n

          Here is an example of a simple monthly donation CTA on the Girls Who Code donation page<\/a>: <\/p>\n\n\n\n

          \"This<\/a><\/figure>\n\n\n\n

          The button lets donors choose between a one-time gift or monthly donation and allows them to select a suggested donation amount or add a custom amount.  <\/p>\n\n\n\n

          These CTAs are an easy way to draw attention to your monthly giving program and let donors join with just one click. <\/p>\n\n\n\n

          Create a monthly giving program webpage <\/strong><\/h3>\n\n\n\n

          A monthly giving program webpage provides donors with all the information they need to learn about your program\u2019s impact and get involved. Offering this information in one central location helps spread awareness and interest in your program.  <\/p>\n\n\n\n

          To Write Love on Her Arms (TWLOHA) features an effective example of a monthly giving information page<\/a> on its website. The page includes specific information about how different giving amounts support community members. For example, a $25 per month donation helps connect 150 people with free and low-cost mental health services.  <\/p>\n\n\n\n

          \"This<\/a><\/figure>\n\n\n\n

          The page also highlights benefits monthly donors receive, such as an exclusive t-shirt, birthday perks, and monthly updates.  <\/p>\n\n\n\n

          Including this information on your monthly donation webpage allows donors to see the benefits they\u2019ll have on your mission and the perks they\u2019ll receive in return.  <\/p>\n\n\n\n

          Check out Kindful\u2019s roundup of monthly giving programs<\/a> for more examples of inspirational and impactful monthly donation program pages.  <\/p>\n\n\n\n

          2. Personalize donor outreach <\/h2>\n\n\n\n

          Your donor relationship-building efforts will be much more effective when you genuinely get to know your supporters as individuals. When you can understand who donors are as people and what motivates them, you can personalize your outreach to create tailored messages that are much more engaging than generic communications. <\/p>\n\n\n\n

          Take these steps to personalize your donor communications:  <\/p>\n\n\n\n