{"id":35233,"date":"2023-08-21T12:28:04","date_gmt":"2023-08-21T16:28:04","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=35233"},"modified":"2025-07-31T19:49:16","modified_gmt":"2025-07-31T23:49:16","slug":"givingtuesday-prep","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/givingtuesday-prep\/","title":{"rendered":"Giving Tuesday Prep: Everything You Need for 2024"},"content":{"rendered":"\n

It\u2019s that time of year to start your 2024 Giving Tuesday prep! Giving Tuesday is quickly approaching, meaning a big day of fundraising for nonprofits like yours. Created in November of 2012, Giving Tuesday is a global movement to inspire generosity around the world. Many organizations use Giving Tuesday as a social media campaign to increase fundraising and spread awareness for their cause.  <\/p>\n\n\n\n

Before December rolls around, you need to prepare your organization for the big day and set your Giving Tuesday goals<\/a>. If you participated in Giving Tuesday last year, analyze the data you gathered to help you plan for this year. Once you know what worked and what didn\u2019t, you can start looking at the current trends in fundraising to create the best Giving Tuesday campaign to maximize your donor acquisition and retention.  <\/p>\n\n\n\n

Use these 10 tips to kickstart your Giving Tuesday prep! <\/p>\n\n\n\n

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  1. Start campaigning for GivingTuesday in advance<\/a> <\/li>\n\n\n\n
  2. Take advantage ChatGPT and AI <\/a><\/li>\n\n\n\n
  3. Shift how you utilize about social media<\/a> <\/li>\n\n\n\n
  4. Use GivingTuesday for donor acquisition<\/a> <\/li>\n\n\n\n
  5. Offer recurring giving plans<\/a> <\/li>\n\n\n\n
  6. Turn GivingTuesday into a network peer-to-peer fundraiser<\/a>  <\/li>\n\n\n\n
  7. Host a live stream with your fundraising thermometer<\/a> <\/li>\n\n\n\n
  8. Create an in-person event during GivingTuesday<\/a> <\/li>\n\n\n\n
  9. Provide digital wallet donation options<\/a><\/li>\n\n\n\n
  10. Develop your retention and stewardship plan before GivingTuesday<\/a> <\/li>\n<\/ol>\n\n\n\n

    Start campaigning for Giving Tuesday in advance  <\/h2>\n\n\n\n

    Giving Tuesday is a great opportunity for your organization to spread awareness about your cause and reach more potential donors with a targeted campaign. With the holidays and the end of the year coming up, many people are more inspired to give back to their communities, so you don\u2019t want to go into the giving day unprepared. Start your Giving Tuesday prep<\/a> early to increase the excitement surrounding the day. <\/p>\n\n\n\n

    Because a lot of Giving Tuesday<\/a> promotion takes place on social media, consider using different platforms\u2019 paid ads options to boost your campaign before the day arrives. A tiered ad campaign can help hype your donors and get them into a giving mindset. Begin your campaign with ads to increase awareness about your organization and the work you do in October. <\/p>\n\n\n\n

    In early November, follow those ads with a campaign that reminds your donors that Giving Tuesday is coming up. Then, post ads that provide your supporters with a donation button starting the day before Giving Tuesday. These social media ads will help prepare your donors for the upcoming giving day and give you a chance to show more people the good your organization does for your community.  <\/p>\n\n\n\n

    Take advantage of ChatGPT and AI  <\/h2>\n\n\n\n

    With the rise of AI like ChatGPT<\/a>, you can utilize these new technologies to increase your organization’s efficiency. ChatGPT can help you jumpstart your Giving Tuesday prep by creating communication templates based on prompts you type in. The more specific prompt you provide the AI, the better template it can give to you.<\/strong> This can help you develop an email campaign for your Giving Tuesday.  <\/p>\n\n\n\n

    Type in non-sensitive information about your organization and ask ChatGPT to create a short email template to send to your donors. Once the email template is generated, insert your nonprofit’s details in the places provided by the template and double-check the email for any grammatical errors. Preparing your emails ahead of time will allow you to schedule out your Giving Tuesday email campaign in advance.  <\/p>\n\n\n

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    \"ChatGPT<\/figure><\/div>\n\n\n

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    Shift how you utilize social media  <\/h2>\n\n\n\n

    Social media is constantly shifting, so when you\u2019re starting your Giving Tuesday prep, take the time to research which social platforms will work best for your organization. Different platforms have unique audiences and trends for you to use to your advantage. Incorporate multiple platforms to reach as many potential donors as possible, including new and changing platforms. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. X, formally Twitter, has also had a lot of changes that may affect your strategy for the platform.   <\/p>\n\n\n\n

    One way to engage with your donors on social media for Giving Tuesday is to create a hashtag challenge for people to participate and tag you in. A simple photo or video challenge also provides your supporters who aren\u2019t able to donate with a way to help your organization by spreading awareness while also making the holiday more engaging for your donors. Use the Giving Tuesday hashtag along with hashtags relevant to your cause to boost your challenge\u2019s visibility.  <\/p>\n\n\n\n

    Use Giving Tuesday for donor acquisition  <\/h2>\n\n\n\n

    Current research from the Fundraising Effectiveness Project<\/a> shows that both donor acquisition and donations have decreased in the past year due, in part, to the rise of inflation. Despite this, Giving Tuesday\u2019s Look Back report shows that Giving Tuesday provides a donor acquisition growth rate that is 4.4x higher than the rest of the year and leads to higher donor retention as well. Because of the increase in donations, Giving Tuesday is a great opportunity for your organization to boost your acquisition metrics. Look into your nonprofit’s donor data to find which fundraising elements have worked best for you and implement similar elements into your Giving Tuesday campaign. \u00a0<\/p>\n\n\n\n

    To maximize your donor acquisition on Giving Tuesday, figure out the best time for your organization to post about your campaign. According to 2022 data from Qgiv\u2019s platform, the largest donor transaction amounts accrued between 10 am to 1 pm. For analytics specific to your organization, look at your social media platform\u2019s analytics to discover when your organization gets the most interaction on each platform. <\/p>\n\n\n\n

    Offer recurring giving plans  <\/h2>\n\n\n\n

    While acquiring new donors is important, Giving Tuesday can help you retain donors as well. Recurring donations<\/a> provide your organization with a stable source of income without you having to constantly recruit new donors. By offering recurring giving plans on Giving Tuesday, you\u2019ll keep new donors in frequent contact with your organization, keeping you top of mind when they\u2019re feeling generous. Recurring donations also keep your donors in the habit of giving, making them more likely to donate to your organization for other projects.   <\/p>\n\n\n\n

    According to our Sustainability Giving Report<\/a>, recurring donors have the highest retention rates because it allows them to break up a larger donation into more affordable chunks. This is especially important during times of high inflation, as many people cut back on their spending, especially right before the holiday season. A $10 monthly donation is often more doable than $100 at one time while giving both you and your donor the stability you need.  <\/p>\n\n\n

    \"New<\/a><\/span>