{"id":35811,"date":"2023-09-14T09:36:49","date_gmt":"2023-09-14T13:36:49","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/4-ways-to-cultivate-relationships-with-recurring-donors-copy\/"},"modified":"2023-09-14T09:40:08","modified_gmt":"2023-09-14T13:40:08","slug":"nonprofit-blog-writing","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/nonprofit-blog-writing\/","title":{"rendered":"Nonprofit Blog Writing 101: Best Practices, Tips & Tricks"},"content":{"rendered":"\n

Not sure what to write for your nonprofit blog? Continue reading to learn how to determine what type of posts you should write, how long your post should be, how to edit your own work, strategies for getting past the dreaded writer\u2019s block when writing your blog, and more.  <\/p>\n\n\n\n

Reach your audience <\/h2>\n\n\n\n

Audience is key. Think about your target audience<\/a> and what they would be interested in. If you already have social media, see which posts were most popular with your followers and engagers. Someone may have already asked a question on one of your social media posts that could lead to a blog post. Search engine data is also a useful source for seeing what keywords your users are interested in<\/a>. Certain nonprofits lend themselves well to specific topics. For instance, a Humane Society’s audience would visit their blog expecting to see things like tips for keeping dogs cool in the summer and recipes for dog treats. <\/p>\n\n\n\n

Find topics for your blog <\/h2>\n\n\n\n

Make your blog work for you. Use it to tell your story.<\/a> If you’re having trouble coming up with topics to write about<\/a>, bringing in partners and guest writers for your blog can be a great place to start. It adds both interest and credibility while bringing in new perspectives and ideas. This can also be a great reason to make initial contact with an organization that you could partner with for other things in the future. A nonprofit\u2019s volunteers are a great source for this type of collaboration. Most nonprofits have volunteers with interesting experiences to share and they are typically happy to share their stories.  <\/p>\n\n\n\n

Another great topic is the history of your organization<\/a>. Use your About page as a jumping-off point and go more in depth, using engaging historical photos, maps, and documents as much as you can. The present and future of your organization are great topics to write about as well, especially if your organization has interesting events happening or changes planned that would engage donors<\/a> or visitors.  <\/p>\n\n\n\n

Search for the topic you’re writing about and see what already exists. If a lot of sources about that topic exist, that doesn’t mean you don’t have new things to contribute, but it helps to know what’s out there.  <\/p>\n\n\n

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