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Mobile giving: FAQs<\/h2>\n\n\n\nWhat is mobile giving?<\/h3>\n\n\n\n
Mobile giving is a fundraising technique in which donors donate to a campaign using a mobile device. <\/p>\n\n\n\n
You may have also heard this process referred to as text fundraising. Text fundraising<\/a> is a popular type of mobile giving, but the terms are not interchangeable. Mobile giving refers to any kind of giving through a mobile device (including donating from a link in an email, social media post, or direct website visit), while text fundraising occurs only through texts. <\/p>\n\n\n\n Mobile giving has exploded in popularity because of the prevalence of mobile devices in our lives. <\/p>\n\n\n\n As of 2024, the United States has over 310 million smartphone users<\/a>\u202fand a smartphone penetration rate of over 96 percent<\/a>. Plus, 15% of American adults<\/a> are \u201csmartphone only\u201d users, meaning they own a smartphone but don\u2019t have at-home broadband internet access. <\/p>\n\n\n\n Additionally, mobile giving plays an essential role in today\u2019s fundraising process for all nonprofits. According to the M+R Benchmarks 2024<\/a> study:<\/p>\n\n\n <\/p>\n\n\n\n These trends underscore the importance of creating a comprehensive mobile giving strategy for your nonprofit. Your nonprofit\u2019s supporters are ready and willing to give to your organization using their mobile devices. Are you prepared to accept and process their gifts easily and safely?<\/p>\n\n\n\n Mobile giving is useful for a wide range of organizations and causes, including: <\/p>\n\n\n\n These institutions leverage mobile giving strategies as a \u201cdigital collection plate<\/a>.\u201d Fewer and fewer congregants bring cash or their checkbooks to church, but they never leave home without their phones! <\/p>\n\n\n\n These organizations, which have always prioritized quick action, are embracing mobile giving to raise funds immediately. That way, they can be first on the ground with food, shelter, and medicine when tragedy strikes. <\/p>\n\n\n\n Animal rights work never stops, so organizations need a fundraising tool they can use every day. With mobile giving, they can reach out to their supporters for every need. Easy outreach and easy donations keep animals safe and happy.<\/p>\n\n\n\n With mobile giving, universities can reach out to their alumni network<\/a> instantly. Alumni love to give to the programs they enjoyed as students, so universities reach out to them with specific campaigns. Busy working professionals appreciate how little time mobile giving takes. <\/p>\n\n\n\n Mobile giving allows donors to give to their favorite environmental nonprofits whenever they feel inspired, even if they\u2019re out doing work for the cause. Plus, with mobile giving, organizations can decrease their use of paper and direct mail services. <\/p>\n\n\n\n Arts and culture-focused nonprofits excel at fundraising events<\/a> because they can get donors involved with their mission in a personal way. Donors who feel inspired by a nonprofit can give immediately with mobile giving. Making the donation process as quick and easy as possible means donors can support the organization and then focus on enjoying the event. <\/p>\n\n\n\n Large organizations with international missions rely on data to improve their outreach and fundraising capabilities. Mobile giving allows these organizations to reach more people than ever and use the resulting data to research their audiences and expand their reach. Because you can easily import mobile giving data into a CRM<\/a>, there\u2019s less of a chance a donor will slip through the cracks. <\/p>\n\n\n <\/p>\n\n\n\n Mobile giving comes in several forms, including: <\/p>\n\n\n\n Text fundraising<\/a> allows donors to give whenever they feel moved, whether at an event or listening to an inspiring speech. At events, you can advertise your text fundraising keyword around the venue so donors can donate or pledge to donate. For year-round giving, include your keyword on your website and social media. You can also create special keywords for Giving Day campaigns. A unique keyword that\u2019s easy to remember makes it easier for your supporters to share your campaign with their friends and family.<\/p>\n\n\n Mobile donati<\/a>o<\/a>n forms<\/a> allow your donors to give wherever they have internet access instead of waiting until they return to their computers. You can encourage event donations with a QR code leading to your donation page. You can also post the link to your social media so your supporters can donate while they scroll.<\/p>\n\n\n\n Mobile giving apps<\/a> allow donors to easily manage their giving experience independently. Supporters can view past donations, change recurring gifts, and update their payment information anytime. Mobile giving apps are great for recurring givers because they can access their giving activity from the app, allowing them to review their complete giving histories and download this information for their records.<\/p>\n\n\n\n Kiosks allow your nonprofit to swipe your supporters\u2019 cards in person using mobile devices and accept donations quickly and easily, integrating the giving experience into the fun of an event. <\/p>\n\n\n\n Mobile email campaigns allow your donors to give while checking their email throughout the day. These campaigns may link directly to your mobile donation page or include your text fundraising keyword, giving your donors multiple ways to give from their phones.<\/p>\n\n\n\n The greatest strength of mobile giving is that it encourages contextual giving. Contextual giving<\/a> shrinks donation abandonment rates by keeping donors in the same context that inspired them to give in the first place\u2014your website, an event, or even just a mood. With mobile giving, donors can give immediately from their phones, no matter where they are, at the moment of inspiration. <\/p>\n\n\n\n Here are a few additional benefits of mobile giving for nonprofits and donors:<\/p>\n\n\n Mobile giving gives you faster access to funds, allowing you to put donations to immediate use.<\/p>\n\n\n\n Since you can use it anywhere, mobile giving works for all types of fundraising. From annual fundraising to events to giving days, mobile giving gives your donors a way to contribute without needing to take out their wallets.<\/p>\n\n\n\n Mobile giving grants your nonprofit another way to interact with donors through text messaging, allowing you to connect with the younger, mobile-savvy generation and reach busy-bee donors with their favorite tech. <\/p>\n\n\n\n Mobile giving lets you get to know your donors better by understanding their giving habits, preferred giving avenues, and favorite communication methods, which helps you improve your outreach strategy. Data management tools provide your organization with new ways to segment donor data and create custom reports to decide which strategies work best for you. <\/p>\n\n\n\n Mobile giving is quick and affordable to implement. It saves your organization time and money, which you can use for mission and program activities. <\/p>\n\n\n\n We live in the smartphone era, so you should take advantage of it. With mobile giving, you can meet donors where they are and increase conversion rates by making giving as easy as possible. <\/p>\n\n\n\n Mobile giving is intuitive and easy to understand because your donors are familiar with their smartphones and familiar with browsing the internet on mobile devices. <\/p>\n\n\n\n Mobile giving should take two steps or fewer for your donors. By making your forms easy to fill out, you can decrease form abandonment. <\/p>\n\n\n\n No more worrying about losing checks or cash in the mail. Modern payment processors<\/a> make mobile giving reliable and secure. <\/p>\n\n\n\n Mobile giving empowers your donors to give on their own terms. Offer ways for donors to maximize their impact, including recurring giving options and matching gift opportunities<\/a>, through your mobile giving software. Donors can update their giving frequency, amount, and payment method anytime through a mobile app. <\/p>\n\n\n\n There are many ways to incorporate mobile giving into your nonprofit\u2019s fundraising strategy, and it\u2019s hard to know where to start! Use these best practices to establish a clear mobile giving approach for your organization. <\/p>\n\n\n\n No one wants to spend 20 minutes searching for a donation form. Use simple navigation features across your website, emails, and social media posts to make your donation form easy to find. Use buttons and menu items on your nonprofit\u2019s homepage and links from your social media posts and emails to make your donation page easily accessible from different platforms. <\/p>\n\n\n Different donors want to support you in different ways. Your mobile giving tools should give donors multiple donation avenues<\/a>, including credit\/debit cards, digital wallets (Venmo or Apple Pay), and ACH transactions. <\/p>\n\n\n\n Your donors aren\u2019t software experts. Provide a way for them to contact you if they need technical support or have general questions. For example, you could provide a live chat option or support email. <\/p>\n\n\n\n Recurring donations give donors an easy way to continuously support your organization. Allow donors to choose how frequently they give, such as monthly<\/a>, quarterly, or annually. <\/p>\n\n\n\n Keep your supporters in a giving mood by reminding them about your cause and current campaigns. Send out donation reminders through your text fundraising software and email integrations. <\/p>\n\n\n\n Donors need to know their financial information is secure so they can trust your organization. Leverage a PCI-compliant payment processor and data encryption for donors\u2019 payment details and personal information. <\/p>\n\n\n\n Providing clear next steps to donors during your fundraising campaign will increase the efficacy of your outreach efforts. For example, your online donation buttons should include an invitation to \u201cGive Now!\u201d or \u201cJoin Our Monthly Giving Program.\u201d Your social media posts should include direct links to your online donation page, explaining why donors\u2019 gifts matter. <\/p>\n\n\n\n Create mobile-responsive donation forms to make mobile giving as easy as possible. Your forms should include large text that\u2019s easy to read on mobile devices, buttons that are simple to touch on small mobile screens, and adaptive images that automatically resize to smaller screen sizes. <\/p>\n\n\n Showing gratitude is crucial for maintaining strong donor relationships. Always send follow-up thank-you emails or texts after someone donates. Also, consider calling donors to recognize their generosity. A Bloomerang stud<\/a>y<\/a> found that donor retention increases from 33% to 41% if one phone call is made within the first 90 days of a donor\u2019s gift and 58.21% if more than one phone call is made.<\/p>\n\n\n\n Track mobile campaign progress using your software\u2019s reporting tools. Use this data to determine ways to improve your mobile giving processes. <\/p>\n\n\n\n For example, you might use text open rate data to find the best time of day to message donors. You might also send mobile donors a survey to gather feedback on their giving experience and use that information to update your mobile donation form. <\/p>\n\n\n\n Mobile giving software includes tools like text-to-give or text-to-donate platforms<\/a> and online fundraising tools that enable donation page creation<\/a>. <\/p>\n\n\n\n Specific features vary by platform, but most mobile giving tools offer features such as: <\/p>\n\n\n <\/p>\n\n\n\n Qgiv by Bloomerang<\/a> offers the mobile fundraising suite your nonprofit needs to approach mobile giving effectively from all angles. This solution offers the following features to boost mobile fundraising and provide a positive donor experience: <\/p>\n\n\n\n Watch this video to learn more about Qgiv by Bloomerang\u2019s robust mobile giving functionality with Text Fundraising:<\/p>\n\n\n\nWhy is mobile giving so popular?<\/h3>\n\n\n\n
![\"Mobile](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/11\/mobile-giving_trends-958x1024.png\")
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What types of organizations use mobile giving?<\/h3>\n\n\n\n
Religious organizations <\/h4>\n\n\n\n
Disaster relief nonprofits <\/h4>\n\n\n\n
Animal rights organizations <\/h5>\n\n\n\n
Schools and universities <\/h4>\n\n\n\n
Environmental nonprofits <\/h4>\n\n\n\n
Arts and culture nonprofits <\/h4>\n\n\n\n
International nonprofits <\/h4>\n\n\n\n
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\n <\/a>\n<\/div>\n\n\n\n5 types of mobile giving<\/h2>\n\n\n\n
Text fundraising <\/h3>\n\n\n\n
![\"Screenshot](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/10\/text-donation.png\")
<\/figure><\/div>\n\n\nMobile donation pages <\/h3>\n\n\n\n
Mobile apps <\/h3>\n\n\n\n
Kiosks <\/h3>\n\n\n\n
Mobile email campaigns <\/h3>\n\n\n\n
Benefits of mobile giving<\/h2>\n\n\n\n
![\"Benefits](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/11\/mobile-giving_benefits-1024x586.png\")
<\/figure><\/div>\n\n\nFor nonprofits <\/h3>\n\n\n\n
Immediate access to funds<\/h4>\n\n\n\n
Versatile fundraising tool<\/h4>\n\n\n\n
Engaging for donors<\/h4>\n\n\n\n
Access to donor insights<\/h4>\n\n\n\n
Cost-effective <\/h4>\n\n\n\n
For donors <\/h3>\n\n\n\n
Convenient <\/h4>\n\n\n\n
User-friendly <\/h4>\n\n\n\n
Quick to complete<\/h4>\n\n\n\n
Secure<\/h4>\n\n\n\n
Empowering <\/h4>\n\n\n\n
Mobile giving best practices<\/h2>\n\n\n\n
Keep it simple<\/h3>\n\n\n\n
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\n <\/a>\n<\/div>\n\n\n\nOffer multiple giving options<\/h3>\n\n\n\n
Provide comprehensive support<\/h3>\n\n\n\n
Spotlight recurring donations <\/h3>\n\n\n\n
Use reminders<\/h3>\n\n\n\n
Make mobile giving secure<\/h3>\n\n\n\n
Include a clear call to action<\/h3>\n\n\n\n
Make mobile giving simple<\/h3>\n\n\n\n
![\"Screenshot](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/10\/mobile-donation-page.png\")
<\/figure><\/div>\n\n\nExpress gratitude to mobile donors. <\/h3>\n\n\n\n
Track mobile giving data. <\/h3>\n\n\n\n
What you need to know about mobile giving software<\/h2>\n\n\n\n
Features of mobile donation platforms<\/h3>\n\n\n\n
![\"Mobile](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/11\/mobile-giving_features-1024x802.png\")
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Our recommended mobile fundraising platform: Qgiv by Bloomerang<\/h3>\n\n\n\n
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