{"id":37050,"date":"2024-01-24T09:11:00","date_gmt":"2024-01-24T14:11:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=37050"},"modified":"2024-07-03T12:49:22","modified_gmt":"2024-07-03T16:49:22","slug":"nonprofit-fundraising-strategy","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/","title":{"rendered":"Nonprofit Fundraising Strategy: Guide, Best Practices, &#038; More"},"content":{"rendered":"\n<p>No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: <strong>a solid fundraising strategy<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Your fundraising strategy is the roadmap for your nonprofit, and once you\u2019ve invested the time to develop one, you\u2019ll have an invaluable resource to guide your organization in your fundraising efforts. A thorough, thoughtful strategy takes the guesswork out of the daily operations of your nonprofit. And what\u2019s even better is we\u2019ve compiled some best practices to help you learn how to make one!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Before walking through the steps to create your own, let\u2019s go over the six must-have elements of an effective, reliable fundraising strategy.<\/p>\n\n\n\n<ul>\n<li><a href=\"#A\">The six pieces you need in your fundraising strategy<\/a><\/li>\n\n\n\n<li><a href=\"#B\">How to create your fundraising strategy<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-game-pieces-on-board-1024x574.jpg\" alt=\"game pieces on a game board representing creating a nonprofit fundraising strategy\" class=\"wp-image-37083\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-game-pieces-on-board-1024x574.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-game-pieces-on-board-300x168.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-game-pieces-on-board-768x431.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-game-pieces-on-board.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"A\">The six pieces you need in your fundraising strategy&nbsp;<\/h2>\n\n\n\n<p>While no two nonprofits are alike, they all share common goals, like <a href=\"https:\/\/www.qgiv.com\/blog\/donor-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">donor connection and retention<\/a>, memorable fundraising events, and supportive partnerships. You\u2019ll have to decide for yourself how these elements fit into your unique strategy, but the main six elements to consider are:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"#1\">Online fundraising capabilities&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Your marketing plan<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"#3\">Memorable fundraising events<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Donor stewardship<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Major gifts<\/a><\/li>\n\n\n\n<li><a href=\"#6\">Strategic partnerships<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\">Online fundraising capabilities&nbsp;<\/h3>\n\n\n\n<p>People spend most of their time online, and more and more donors are choosing online and mobile options to give. If you don\u2019t already have one, an <a href=\"https:\/\/www.qgiv.com\/blog\/online-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">online fundraising<\/a> solution is a priority for your successful fundraising strategy. While many nonprofits are often strapped for cash, <a href=\"https:\/\/www.qgiv.com\/blog\/top-fundraising-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">there are many affordable options available<\/a>. And you\u2019ll save time and resources by letting the software do most of the heavy lifting. An online fundraising solution works even better when paired with our next key element: a marketing plan.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-162038665865\" style=\"max-width:100%; max-height:100%; width:750px;height:225px\" data-hubspot-wrapper-cta-id=\"162038665865\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKD739dlhRxuiZuFLzrvI64MY7M1LUD5lAMxebUKTgCt21x7eLdrKc2nainfYyO86gk7adpt3cxfH%2Bk6Tr1zOV2LW1nVPh%2FJ2GCHNur6XIdlrNd5AzsUKhp9OuMfqCrzL5YRaYWMMCe3BMVNOw1T%2BLye5jgtHCYcFNiSJclcJB1qv4O9uKlAaaKuec%3D&amp;webInteractiveContentId=162038665865&amp;portalId=8356283\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"CTA - Get the Ultimate Event Guide! Download now \" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/interactive-162038665865.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"><br \/>\n  <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\">Your marketing plan&nbsp;<\/h3>\n\n\n\n<p>Your nonprofit\u2019s <a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing plan<\/a> is the face of your organization. It\u2019s the story you tell potential and current donors. As mentioned above, a lot of this work is done online, in this case, through your social media presence, email campaigns, and website traffic. A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. Several online fundraising solutions can be integrated into email campaigns, text-to-donate drives, and more to make your marketing plan more effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\">Memorable fundraising events<\/h3>\n\n\n\n<p>Whether it\u2019s a <a href=\"https:\/\/www.qgiv.com\/blog\/silent-auctions\/\" target=\"_blank\" rel=\"noreferrer noopener\">silent auction<\/a>, a <a href=\"https:\/\/www.qgiv.com\/blog\/host-fundraising-walkathon-bikeathon\/\" target=\"_blank\" rel=\"noreferrer noopener\">walkathon<\/a>, or a swanky <a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-gala\/\" target=\"_blank\" rel=\"noreferrer noopener\">gala<\/a>, donors <em>love <\/em>events! They\u2019re a perfect opportunity to connect with the most important part of any nonprofit: the people in the community. Not only do <a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">great events<\/a> raise money, but they also create lasting memories that inspire long-term relationships with your donors. Many great online solutions can help you plan and manage in-person, virtual, or hybrid events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\">Donor stewardship<\/h3>\n\n\n\n<p>What is the average donor\u2019s experience with your nonprofit? Do they receive an inspiring receipt after their gift, or do they get something stale and generic? When it comes to communicating with your donors about upcoming events, do they get a customized email that addresses where they are in their giving journey, or do they receive a boring form letter? These are all questions to consider when crafting your fundraising strategy. Making your <a href=\"https:\/\/www.qgiv.com\/blog\/donor-stewardship-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">donors feel appreciated<\/a> is important and often leads to recurring gifts from dedicated supporters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\">Major gifts<\/h3>\n\n\n\n<p>According to our friends at Bloomerang, <a href=\"https:\/\/bloomerang.co\/infographic\/major-gift-fundraising-by-the-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">a whopping 88% of dollars raised by nonprofits comes from only 12% of donors<\/a>. Clearly, major gifts make up an important part of an effective fundraising plan. We\u2019ve mentioned one of the ways to help create a major gift pipeline: donor stewardship. Recurring donors have already shown a dedication to your nonprofit, and that can often translate into major gifts down the line. Additionally, you can look for major gifts from giving societies, philanthropic efforts at for-profit companies, or sponsorships. This brings us to the final key element of a successful fundraising plan: strategic partnerships.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\">Strategic partnerships<\/h3>\n\n\n\n<p>It\u2019s becoming more common to see for-profit companies working with nonprofits. It\u2019s a mutually beneficial relationship; you receive funding and extend your reach while your for-profit business partner gets to interact with your community in a meaningful way. Corporations are often looking for ways to shake off the image of being a faceless business and give back to their communities. Through sponsorships, donation matching, cause marketing, and other efforts, <a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategic partnerships<\/a> with businesses create long-term revenue streams to help your nonprofit thrive.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-meeting-1024x682.jpg\" alt=\"\" class=\"wp-image-37074\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-meeting-1024x682.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-meeting-300x200.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-meeting-768x512.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/fundraising-strategy-meeting.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"B\">How to create your fundraising strategy<\/h2>\n\n\n\n<p>Now that we\u2019ve covered what you need to include in your fundraising strategy, let\u2019s talk about how to actually put it all together! There are eight key steps to creating your fundraising plan. Each step builds on the one before, so this guide will walk you through the process from start to finish.&nbsp;&nbsp;<\/p>\n\n\n\n<ol start=\"1\">\n<li><a href=\"#1a\">Take stock of what you currently have in place&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#2a\">Choose a software solution that fits your needs&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#3a\">Set goals&#8230;&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#4a\">&#8230; and track them&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#5a\">Conduct donor research&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#6a\">Create targeted marketing that tells your organization\u2019s story&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#7a\">Make giving easy&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#8a\">Maintain your donorship&nbsp;<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1a\">Step 1: Take stock of what you currently have in place<\/h3>\n\n\n\n<p>Your first step is to take stock of your current fundraising efforts. Think of it as taking inventory; you want to make sure you know what assets and resources you already have so you can figure out what you need. You can break this into a few separate steps:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Evaluate your current <a href=\"https:\/\/www.qgiv.com\/blog\/its-time-to-rethink-your-fundraising-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundraising strategy<\/a>.<\/strong> Whether you have a rock star plan already in place or are starting from scratch, it helps to look at what you have. What feedback have you received from your donors about your website, past events, or donation forms? Can you use that feedback to improve your donors\u2019 experience?&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Take a look at your <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-use-social-media-to-help-achieve-your-nonprofits-goals\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>. <\/strong>What does your social media look like? Have you posted any recent blogs that people are interacting with? Or is your Facebook page a bit out of date? Use social media, an often free resource, to get the word out about your nonprofit.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Check out similar nonprofits.<\/strong> If you\u2019re feeling a little lost or overwhelmed, take a look at what similar nonprofits are doing for inspiration. There are countless resources on the internet that can help you stay up to date on the latest fundraising trends as well.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Assess your strengths and resources. <\/strong>No matter the size of your team, you certainly have people who excel in specific areas, and it\u2019s possible you don\u2019t even know it! Maybe one of your volunteers rocks at social media, or another is a whiz at event planning. Find out, and put the aces in their places, as the saying goes!&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Audit your current software.<\/strong> Now is also a great time to look at what fundraising software solutions you have in place. Maybe the answer is \u201cnone,\u201d or maybe you have a plan in place but know it can be improved. Ask yourself what you need from your <a href=\"https:\/\/www.qgiv.com\/blog\/top-fundraising-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">online fundraising software<\/a> and how it can streamline and improve the important work you do.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2a\">Step 2: Choose a software solution that fits your needs&nbsp;<\/h3>\n\n\n\n<p>We\u2019ve already stressed how important it is to have an online fundraising solution, but there are many choices out there. Not all of them will fit your nonprofit\u2019s needs. You will want to decide what the right tools are for your goals and plan accordingly. Here\u2019s a list of some of the tools you might want to consider investing in:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/donation-form-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Online donation forms<\/strong><\/a><strong>: <\/strong>An online donation form can be a game changer for your nonprofit! It streamlines giving and makes donating a breeze. And you can optimize your form for mobile, where most of your donors spend their time. When was the last time you <em>didn\u2019t <\/em>have your cell phone on you?&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/bloomerang.co\/product\/donor-database\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM<\/strong><\/a><strong>: <\/strong>Storing, managing, and sorting your donor information is a crucial part of any fundraising strategy. With powerful platforms like <a href=\"https:\/\/bloomerang.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomerang<\/a>, you can create donor segments that allow you to send tailored communications within the various demographics of your donor base.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/bloomerang.co\/blog\/email-marketing-your-fundraising-starting-point\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing software<\/a>: <\/strong>Make sure your email outreach is working as efficiently as possible! With the right email marketing software, you can send targeted appeals to specific audiences, keep donors updated on events, and track crucial metrics like open rates and click-through rates.&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/event-management-software-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Event planning software<\/strong><\/a><strong>: <\/strong>Planning events can be a lot like herding cats! Event planning software can take a lot of the leg work out of hosting your next can\u2019t-miss event. Manage everything from donations to ticket sales to scheduling and more.&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/top-peer-to-peer-fundraising-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Peer-to-peer fundraising<\/strong><\/a><strong>: <\/strong>Many of your donors are already devoted to your cause, and with peer-to-peer fundraising, they can work to raise money on your behalf! There are several great peer-to-peer options out there that support these individual fundraisers along their journey.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong><a href=\"https:\/\/www.qgiv.com\/blog\/text-to-give-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Text fundraising<\/a>: <\/strong>People are on their phones all the time, which makes text fundraising a no-brainer! Simple and direct, text fundraising software is a great addition to your fundraising strategy.&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/bloomerang.co\/blog\/volunteer-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Volunteer management<\/strong><\/a><strong>: <\/strong>Volunteers are the engine that drives your nonprofit, so you\u2019ll want to invest in a system that helps you manage them effectively. The time you save letting software do your scheduling will pay off instantly.<\/li>\n<\/ul>\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-162047699126\" style=\"max-width:100%; max-height:100%; width:750px;height:225px\" data-hubspot-wrapper-cta-id=\"162047699126\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKL42bdI4y90AtdMR9N2FrrwNJ1ryxiOh2B4oyAh3ghR7VbV4J3numaQOeqp5zYU%2FPhUu7lnymIZEszdIRzNOdpsLysZtCcHQkTgI1rebMDTe4x%2FVrvKltyYp37dyzb4tQdTrYVMBsfL81UpkQYIScTJYxoQd2Y0DFV2DBK%2FtjUTMwZRntMFeaZeWQv3gi9vu4C8smAMWmol4Q9bhZaDAhmd%2F2cIA%3D%3D&amp;webInteractiveContentId=162047699126&amp;portalId=8356283\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/interactive-162047699126.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"><br \/>\n  <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3a\">Step 3: Set goals&#8230;&nbsp;<\/h3>\n\n\n\n<p>Now that you\u2019ve got your tools in place, it\u2019s time to set your goals! You probably already know about SMART goals, but let\u2019s refresh your memory. A SMART goal is:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>S<\/strong>pecific: Instead of saying, \u201cI want to get better at communicating with recurring donors,\u201d say, \u201cMy goal is to create a segmented donor database so I can send customized emails to our recurring donors.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>M<\/strong>easurable: Less, \u201cLet\u2019s find more donors,\u201d and more, \u201cLet\u2019s aim to increase our donor base by 10% over last year.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>A<\/strong>chievable: Notice how the example above was a reasonable, but still challenging, goal of increasing the donor base by 10%? Of course, you\u2019d love to increase your base by 100% overnight, but that\u2019s just not going to happen! Make the goal a stretch, but don\u2019t overdo it.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>R<\/strong>elevant: Make sure the goal aligns with the strategy you\u2019ve worked so hard to create. What is your nonprofit\u2019s most immediate need?&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>T<\/strong>ime-bound: The example above of a measurable goal is missing one thing: a deadline. Give your goal a time limit to keep a sense of importance. You could say, \u201cLet\u2019s aim to increase our donor base by 10% over last year\u2019s by<strong> the end of Q3 2024<\/strong>.\u201d Making the goal time-bound helps keep momentum going forward.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4a\">Step 4: &#8230;and track them&nbsp;<\/h3>\n\n\n\n<p>Once you\u2019ve decided on your goal, you\u2019ll want to keep track of how you\u2019re progressing. There are a wide variety of metrics and key performance indicators (KPIs) available to help you make sense of where your goals are\u2014so many that it can be easy to get lost in the sea of numbers! Here are a few that you might want to consider:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong><a href=\"https:\/\/www.qgiv.com\/blog\/donor-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donor retention<\/a> rate:<\/strong> How many of your donors are continuing their support past the first donation?&nbsp;<\/li>\n\n\n\n<li><strong>New donor acquisitions<\/strong>: How many first-time donors are you seeing from your campaigns?&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Event attendance rate: <\/strong>Are your events sold out or are you still searching for more attendees?&nbsp;<\/li>\n\n\n\n<li><strong>Average donation growth: <\/strong>Is your average donation growing with your organization or staying the same?&nbsp;<\/li>\n\n\n\n<li><strong>Email campaign open rates: <\/strong>Are your supporters seeing your emails?&nbsp;<\/li>\n\n\n\n<li><strong>Social media interactions: <\/strong>Are your posts being seen?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And the list goes on! There is plenty of data out there, and your online software can help you track the metrics that matter to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5a\">Step 5: Conduct donor research<\/h3>\n\n\n\n<p>You\u2019ve got your goals set and your systems in place. Now it\u2019s time to find your donors, especially those who might be more likely to contribute a major gift, as we discussed earlier. A successful fundraising strategy utilizes prospect research to find major gift sources. Prospect research focuses on three indicators:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Wealth markers<\/strong>: high-income jobs, real estate holdings, stock holdings&nbsp;<\/li>\n\n\n\n<li><strong>Affinity markers<\/strong>: personal connections, past gifting, political donations&nbsp;<\/li>\n\n\n\n<li><strong>Propensity markers<\/strong>: frequent fundraising event attendees, served on boards&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These records are available to the public, so you can collect the information yourself. However, it\u2019s no small endeavor to track all these records down, and it can take valuable personnel resources to do it correctly.&nbsp; Another option is a consultant-led major donor research service, such as <a href=\"https:\/\/www.donorsearch.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">DonorSearch<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6a\">Step 6: Create targeted marketing that tells your organization\u2019s story&nbsp;<\/h3>\n\n\n\n<p>Once you know who you\u2019re trying to talk to, it\u2019s easier to craft personalized, targeted marketing campaigns. Segmenting your audience, as we mentioned earlier, helps you tailor your messages in several ways. For example, you may want to reach out to donors who have previously given but have stopped in the past year. You can craft an email for that specific audience that shows the good work your organization did with their gift, thank them for their help in the past, and remind them of a new goal you\u2019re trying to reach.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Along with email campaigns, your social media presence and website should also be key elements of your marketing strategy. Ensure they&#8217;re cohesive with any branding your nonprofit uses and that they all tell your nonprofit\u2019s story.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Lastly, you can use your marketing campaigns and social media posts to help make giving easier by sharing the link to your donation page.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7a\">Step 7: Make giving easy<\/h3>\n\n\n\n<p>If you\u2019ve invested in online fundraising software, you\u2019re already well on your way to completing this step. So many donations happen on the spur of the moment. A donor sees a post on Facebook or reads an email from your organization and, in that moment, is compelled to give. How quickly can they get to your donation page from that inspiration? Obviously, the faster the better, so be sure to make it as easy as possible for your donors to give.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Some things to consider:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Is your donation form easy to find on your website?&nbsp;&nbsp;<\/li>\n\n\n\n<li>How easy is it to navigate your giving page?&nbsp;&nbsp;<\/li>\n\n\n\n<li>Does your donation form translate well to mobile devices?&nbsp;<\/li>\n\n\n\n<li>How current is your website, and are there any dead links on your home page?&nbsp;&nbsp;<\/li>\n\n\n\n<li>Does your text-to-give campaign remind donors who haven\u2019t finished their transaction to complete their donation?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The fewer obstacles that stand between your potential donors and the \u201csend\u201d button, the better!&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8a\">Step 8: Maintain your donorship<\/h3>\n\n\n\n<p>You&#8217;ve put in all this hard work to create your plan, attract donors, and get the word out about your awesome nonprofit. Now, ensure that you treat your donorship like the asset it is! As mentioned earlier, one of the most important elements of your fundraising strategy is attention to donor stewardship. Regularly showing your donors appreciation through things like personalized thank-you emails and other segmented outreach helps build long-term relationships.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To make your outreach more successful, you\u2019ll also want to make sure you\u2019re practicing good donor database hygiene. You can achieve this by:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Regularly updating your <a href=\"https:\/\/bloomerang.co\/webinar\/video-keeping-your-donor-database-healthy-wealth-and-wise\/\" target=\"_blank\" rel=\"noreferrer noopener\">donor database<\/a>&nbsp;<\/li>\n\n\n\n<li>Remove incorrect or duplicate entries&nbsp;<\/li>\n\n\n\n<li>Establishing a database auditing system that others can easily use&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This will also help you keep up-to-date donor segmentations for your targeted marketing efforts.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>An effective fundraising strategy doesn\u2019t have to feel out of reach! There are tangible steps you can take to get there. It\u2019s important to take the time in the onset to really drill down and get a clear idea of what your specific nonprofit hopes to achieve through your fundraising plan. As long as your goals are SMART, your strategy is intentional, and your team is motivated, the sky\u2019s the limit!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional resources&nbsp;<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/bloomerang.co\/blog\/nonprofit-strategic-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nonprofit Strategic Planning: Ultimate Guide +7 Examples.<\/a> Check out these examples for more information on strategic planning.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Create a Fundraising Calendar.<\/a> Use this guide to create your marketing calendar.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/resources\/cultivating-donor-retention-to-grow-your-giving-garden\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cultivating Donor Retention to Grow Your Giving Garden.<\/a> Download this eBook for more information on donor retention.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-162047699091\" style=\"max-width:100%; max-height:100%; width:715px;height:230px\" data-hubspot-wrapper-cta-id=\"162047699091\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLI%2BPMq5De%2BYyvbURrRh2HX1ktFaWO6c%2Bo87499BxE6FUBIsVCidTfTALjxZKU%2F5c3blSL5Kd4vdW9Q8QUt0NOk3cOrwdxXprsN3pobO1dAfFTxqklpwqUdSiAiJKez88y%2F58xHHWEmOBjGQDON18IUthRsWPlKgGRkiiejMxwYrrciBdV8b8dI%3D&amp;webInteractiveContentId=162047699091&amp;portalId=8356283\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"Increase online fundraising with Qgiv! Request a Demo\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/interactive-162047699091.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"><br \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>fundraising strategy meeting &#8211; table with people working on laptops and writing notes<\/p>\n","protected":false},"author":3,"featured_media":37070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,271,265,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit Fundraising Strategy: Guide, Best Practices, &amp; More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Discover the essence of donor attraction and retention through a strong fundraising strategy. Dive into our guide to kickstart your journey!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Fundraising Strategy: Guide, Best Practices, &amp; More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Discover the essence of donor attraction and retention through a strong fundraising strategy. Dive into our guide to kickstart your journey!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-24T14:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T16:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/nonprofit-fundraising-strategy-game-pieces.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"Nonprofit Fundraising Strategy: Guide, Best Practices, &#038; More\",\"datePublished\":\"2024-01-24T14:11:00+00:00\",\"dateModified\":\"2024-07-03T16:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/\"},\"wordCount\":2790,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Features\",\"Fundraising practices\",\"Nonprofit management\",\"Nonprofit strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/\",\"name\":\"Nonprofit Fundraising Strategy: Guide, Best Practices, & More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2024-01-24T14:11:00+00:00\",\"dateModified\":\"2024-07-03T16:49:22+00:00\",\"description\":\"Discover the essence of donor attraction and retention through a strong fundraising strategy. Dive into our guide to kickstart your journey!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qgiv.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Features\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/features\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nonprofit Fundraising Strategy: Guide, Best Practices, &#038; More\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"name\":\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\",\"name\":\"Bloomerang Fundraising, formerly Qgiv\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"contentUrl\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"width\":1425,\"height\":515,\"caption\":\"Bloomerang Fundraising, formerly Qgiv\"},\"image\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\",\"name\":\"Qgiv Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"caption\":\"Qgiv Team\"},\"url\":\"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nonprofit Fundraising Strategy: Guide, Best Practices, & More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"Discover the essence of donor attraction and retention through a strong fundraising strategy. Dive into our guide to kickstart your journey!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Nonprofit Fundraising Strategy: Guide, Best Practices, & More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","og_description":"Discover the essence of donor attraction and retention through a strong fundraising strategy. Dive into our guide to kickstart your journey!","og_url":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/","og_site_name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","article_published_time":"2024-01-24T14:11:00+00:00","article_modified_time":"2024-07-03T16:49:22+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2024\/01\/nonprofit-fundraising-strategy-game-pieces.jpg","type":"image\/jpeg"}],"author":"Qgiv Team","twitter_misc":{"Written by":"Qgiv Team","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#article","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/"},"author":{"name":"Qgiv Team","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc"},"headline":"Nonprofit Fundraising Strategy: Guide, Best Practices, &#038; More","datePublished":"2024-01-24T14:11:00+00:00","dateModified":"2024-07-03T16:49:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/"},"wordCount":2790,"commentCount":0,"publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"articleSection":["Features","Fundraising practices","Nonprofit management","Nonprofit strategies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/","url":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/","name":"Nonprofit Fundraising Strategy: Guide, Best Practices, & More - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/#website"},"datePublished":"2024-01-24T14:11:00+00:00","dateModified":"2024-07-03T16:49:22+00:00","description":"Discover the essence of donor attraction and retention through a strong fundraising strategy. Dive into our guide to kickstart your journey!","breadcrumb":{"@id":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.qgiv.com\/blog\/nonprofit-fundraising-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qgiv.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Features","item":"https:\/\/www.qgiv.com\/blog\/category\/features\/"},{"@type":"ListItem","position":3,"name":"Nonprofit Fundraising Strategy: Guide, Best Practices, &#038; More"}]},{"@type":"WebSite","@id":"https:\/\/www.qgiv.com\/blog\/#website","url":"https:\/\/www.qgiv.com\/blog\/","name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"","publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qgiv.com\/blog\/#organization","name":"Bloomerang Fundraising, formerly Qgiv","url":"https:\/\/www.qgiv.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","contentUrl":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","width":1425,"height":515,"caption":"Bloomerang Fundraising, formerly Qgiv"},"image":{"@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc","name":"Qgiv Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","caption":"Qgiv Team"},"url":"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/37050"}],"collection":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/comments?post=37050"}],"version-history":[{"count":21,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/37050\/revisions"}],"predecessor-version":[{"id":38043,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/37050\/revisions\/38043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media\/37070"}],"wp:attachment":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media?parent=37050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/categories?post=37050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/tags?post=37050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}