{"id":3735,"date":"2016-06-14T14:41:42","date_gmt":"2016-06-14T18:41:42","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=3735"},"modified":"2023-08-31T10:26:47","modified_gmt":"2023-08-31T14:26:47","slug":"micro-video-nonprofits","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/micro-video-nonprofits\/","title":{"rendered":"Micro-Video for Nonprofits"},"content":{"rendered":"<p>Short-format content isn&#8217;t going away! Our increasingly busy lives and ever-shortening attention spans make it necessary to capture the attention of potential donors quickly and get a message across in a flash. One way to accomplish both is with micro-video.<\/p>\n<p><strong>What is micro-video?<\/strong><\/p>\n<p>A micro-video is a short video that is typically less than three\u00a0minutes (some argue it should be one minute or less) and contains compelling content.<\/p>\n<p><strong>Why should your nonprofit use micro-video?<\/strong><\/p>\n<p>Multi-channel fundraising is important [<a href=\"https:\/\/www.wholewhale.com\/tips\/assisted-conversions-like-a-boss\/\">source: Whole Whale<\/a>], and micro-video is perfect for your social channels! To be successful on social media, you need to give potential donors what they want the most: stories that are told visually.<\/p>\n<p>Also, people who donate to an organization are substantially more likely to have watched a video from that org before giving. It&#8217;s a perfect way to emotionally connect with your donors while making an ask at the same time!<\/p>\n<p><strong>How can your nonprofit use micro-video?<\/strong><\/p>\n<ul>\n<li>On social media to thank specific donors<\/li>\n<li>On your donation confirmation page or linked in a donation email receipt<\/li>\n<li>Behind-the-scenes<\/li>\n<li>Updates<\/li>\n<li>Calls to action<\/li>\n<li>Storytelling<\/li>\n<li>Fundraising asks<\/li>\n<\/ul>\n<p><strong>So&#8230;show me some examples!<\/strong><\/p>\n<p>Impact and call-to-action micro-video from Kiwanis International Foundation<\/p>\n<p><iframe title=\"Finish the work. Fulfill your pledge.\" src=\"https:\/\/player.vimeo.com\/video\/164143430?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<p>Impact micro-video\u00a0from Ghetto Rescue FFoundation (yep, with\u00a0two &#8220;F&#8221;s!)<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=8R9SJNajJ1w<\/p>\n<p>Call-to-action micro-video from Cityteam<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=7Z0_7gWXfDw<\/p>\n<p>Call-to-action micro-video from Florida A&amp;M University Foundation, Inc.<\/p>\n<p><iframe title=\"Project GRAD FAMU Giving Campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TdnVGPQKYic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Event recap from Lakeland Regional Health Foundation<\/p>\n<p><iframe title=\"Lakeland Regional Health Hollis Cancer Center Promise Run 2016\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AZqy47R2c0k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Tips for micro-video<\/strong><\/p>\n<ul>\n<li>Hook viewers in the first few seconds with a powerful image or information<\/li>\n<li>Include your org\u2019s logo across the top or in a corner so they don\u2019t have to wait to find out who made the video (Check out the Kiwanis logo; and Cityteam displayed their logo at the beginning of the video featured in this post)<\/li>\n<li>Use a compelling cover photo<\/li>\n<\/ul>\n<p>You can\u2019t just post a random 2- or 3- minute video and expect it to be successful \u2013 even micro-content needs planning! Because it\u2019s so short, micro-video must be immediately captivating and take full advantage of every second. You\u2019ve got to plan!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/06\/Planning-Process.jpg\"><img decoding=\"async\" width=\"479\" height=\"369\" class=\"aligncenter size-full wp-image-3737\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/06\/Planning-Process.jpg\" alt=\"Planning Process\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/06\/Planning-Process.jpg 479w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/06\/Planning-Process-300x231.jpg 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a>Image from Josh Cavalier<\/p>\n<p><strong>What platforms can you use?<\/strong><\/p>\n<p>You can record and post videos using all of the following:<\/p>\n<ul>\n<li>Instagram<\/li>\n<li>Periscope<\/li>\n<li>Snapchat<\/li>\n<li>Facebook<\/li>\n<li>Vine<\/li>\n<li>X<\/li>\n<li>\u2026and of course you can host videos on the ever-popular YouTube and Vimeo<\/li>\n<\/ul>\n<p>Remember,<strong>\u00a0<\/strong>100% viewer retention is not the goal. Neither is virality. <em>The goal is engagement from your target viewer. \u00a0\u2013 <\/em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/just-stats-science-video-engagement\/\">Singlegrain.com<\/a><\/p>\n<p>Get out there and make some great micro-videos!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short-format content isn&#8217;t going away! Our increasingly busy lives and ever-shortening attention spans make it necessary to capture the attention of potential donors quickly and get a message across in a flash. One way to accomplish both is with micro-video. What is micro-video? A micro-video is a short video that is typically less than three\u00a0minutes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262,261],"tags":[91,128],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Micro-Video for Nonprofits - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Short-format content isn&#039;t going away! 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