{"id":5913,"date":"2017-03-08T13:36:15","date_gmt":"2017-03-08T18:36:15","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=5913"},"modified":"2021-05-26T16:02:59","modified_gmt":"2021-05-26T20:02:59","slug":"millennial-donors","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/millennial-donors\/","title":{"rendered":"How to Reach Your Millennial Donors"},"content":{"rendered":"

FREE BONUS: Donor Thank-You Email Cheat Sheet.<\/a><\/strong> Download our thank you letter cheat sheet to see an example thank you letter along with best practice tips. <\/div><\/div>\n

Though Millennials are rumored to be one of the most charitable generations, without understanding their motives, it is difficult to reach them. Because you deserve a piece of the multi-billion dollar pie, it\u2019s critical to learn what strums the heartstrings of those born between 1980 and 2000.<\/p>\n

Here\u2019s how you can truly reach your paradoxical Millennial donors.<\/p>\n

Why Should You Worry About Millennials?<\/h2>\n

When it comes to securing donations, you shouldn\u2019t leave anyone out of your strategies. Of course, Boomers and Generation X are just as likely to become donors, and they deserve your attention too. However, keep in mind that Millennials account for around 78 million of the population and $1.3 trillion in spending in the United States<\/a>.<\/span><\/p>\n

\"Check<\/p>\n

If you\u2019re not considerate of the needs and desires of this group, you\u2019re neglecting what could be the core of your organization. Learn to optimize your fundraisers and give them what they want.<\/p>\n

Appealing to the general attitudes of your Millennial donors<\/h2>\n

The approach you take to entice Millennials will make or break your fundraising campaign. Let\u2019s take a closer look at four generational attitudes and behaviors of this group offered by bcg.perspectives<\/a><\/span>\u00a0so that you can build your strategy around them.<\/p>\n

1. \u201cI want it fast, and I want it now.\u201d<\/h3>\n

Millennials value speed and efficiency. When it comes to fundraising, the platform you use will play a major role in whether or not this group is willing to donate.<\/p>\n

If you don\u2019t capture the donation straightaway, it will likely never happen. Use software and mobile marketing strategies that appeal to an \u2018instant gratification\u2019 mentality.<\/p>\n

SMS has revolutionized giving<\/a><\/span> by honing a method of delivering communications promptly. The average opt-in retention rate for SMS contact lists is 76%. The average donation amount for a text message is $167. Why not leverage the power of SMS marketing to drive more donors to your fundraising campaigns?<\/p>\n

There are several effective ways to nurture donors via text<\/a><\/span>. Here are a few:<\/p>\n