Name: Dennis<\/em><\/p>\n Interests: Volunteering with local nonprofits, grassroots advocacy, nonprofit transparency<\/em><\/p>\n Three Things I Can\u2019t Live Without:<\/em><\/p>\n 1)\u00a0 My iPhone<\/em><\/p>\n 2)\u00a0 Coffee<\/em><\/p>\n 3)\u00a0 My Macbook<\/em><\/p>\n The Most Personal Thing I\u2019m Willing to Admit: I\u2019m a sucker for simple donation pages. I start losing interest if they\u2019re too long or complicated.<\/em><\/p>\n<\/blockquote>\n Let\u2019s break down Dennis\u2019 profile and why he would be an ideal match for a nonprofit.<\/p>\n <\/b><\/b><\/b><\/b>According to Qgiv\u2019s data, approximately 53% of the donations made in 2013 were made by men. Of all of the men counted, men named Dennis tended to give the largest gifts and averaged $554 per transaction. They narrowly edged out women named Paige, who tended to be the most generous members of women donors; women named Paige averaged $462 per donation.<\/p>\n<\/blockquote>\n 2. For the third year in a row, Mac users gave more money per transaction than Windows users<\/b><\/b><\/b><\/b><\/p>\n <\/b><\/b><\/b><\/b>Qgiv also found that donors who used a Mac operating system were slightly more generous than their Windows-using counterparts. The average donation from a Mac user totaled $178, just a few dollars more than Windows fans. Windows users\u2019 donations averaged $173.The Apple trend extended to other products, too. The default Apple browser, Safari, processed transactions that averaged just $3 more than the runner-up, which was Google Chrome. Apple devices like iPhones and iPads processed a whopping 80% of all mobile donations in 2013, and far outstripped Android devices in terms of both percentage of donations and average donation amount. The average donation given on an Apple device totaled $143, while donations on Android devices averaged $94 per transaction.<\/p>\n<\/blockquote>\n <\/b><\/b><\/b><\/b>Donation forms that are accessed on desktop computers are responsible for the vast majority of gifts; 90% of donations are still made on non-mobile devices. Mobile devices accounted for 10% of all donations, and that number is rising every day!<\/p>\n<\/blockquote>\n <\/b><\/b><\/b><\/b>Dennis is probably fueled by plenty of coffee during the day. Nonprofits processed more donations between 10:00 p.m. and 11:00 p.m. EST than any other hour of the day. That means that most donors are giving online late in the evening, even if one accounts for donations made in different time zones.<\/p>\n<\/blockquote>\n <\/b><\/b><\/b><\/b>Regardless of whether donors like Dennis use mobile or desktop forms, the simple donation pages<\/a> reign supreme. Once nonprofits start adding required fields other than billing and payment information, the number of users who go on to make a donation starts dropping. The most successful donation forms have no additional required fields, and the number of donors drops only slightly when forms include one additional field. Donor conversion drops precipitously after three or more required fields.<\/p>\n<\/blockquote>\n Every supporter has the potential to be a Dennis (or a Paige!). Simplify your donation page, set it up for mobile browsers, and go find your perfect donors. They\u2019re out there!<\/p>\n\n1. In 2013, the most generous donors were men named Dennis<\/b><\/b><\/b><\/b><\/h4>\n
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3. Desktop users are still king, but mobile is on the rise<\/b><\/b><\/b><\/b><\/h4>\n
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4. Most donors make their gifts in the late evening<\/b><\/b><\/b><\/b><\/h4>\n
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5. Simple donation pages are the most effective<\/b><\/b><\/b><\/b><\/h4>\n
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