{"id":8341,"date":"2017-11-06T20:21:39","date_gmt":"2017-11-07T01:21:39","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=8341"},"modified":"2021-05-26T16:26:08","modified_gmt":"2021-05-26T20:26:08","slug":"crowdfunding-vs-peer-to-peer-fundraising-which-is-right-for-me","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/crowdfunding-vs-peer-to-peer-fundraising-which-is-right-for-me\/","title":{"rendered":"Crowdfunding vs Peer-to-Peer Fundraising: Which is Right for Me?"},"content":{"rendered":"

 <\/p>\n

Master peer-to-peer fundraising by connecting with your incredible supporters. Download eBook<\/em><\/a><\/strong><\/p>\n\n

Lots (and lots and lots!) of people look for information when comparing crowdfunding vs peer-to-peer fundraising. Ambiguity around the phrases “crowdfunding” and “peer-to-peer fundraising” make the topic hard to navigate. That comes from the fact that “crowdfunding” and “peer-to-peer fundraising” mean different things to different industries. They can even mean different things to different segments within a single industry!<\/p>\n

That can be true for the nonprofit industry, too. But the industry has adopted two prevailing definitions of each fundraising type. Once you understand those, deciding which style is a good fit for you is much<\/em> easier!<\/p>\n

Crowdfunding vs Peer-to-Peer: The Basics<\/h3>\n

Crowdfunding is the practice of funding a project, campaign, or program by collecting many smaller donations<\/strong> from multiple donors instead of relying on large donations from one or two supporters.<\/p>\n

Peer-to-peer fundraising is like crowdfunding on steroids. You recruit participants to ask their friends and family to make donations<\/strong> to your campaign. Many donors make small donations like they do in crowdfunding. But peer-to-peer fundraising, each participant has their own crowdfunding-style page. Peer-to-peer fundraising is usually accompanied by an event like a walk or a run.<\/p>\n

Pretend you want to raise money for a new playground. A crowdfunding campaign would include a single fundraising page with a set goal. A peer-to-peer fundraiser would include multiple participants, each with their own fundraising page and goals.<\/p>\n

Crowdfunding vs Peer-to-Peer: Which Should I Use?<\/h3>\n

Crowdfunding and peer-to-peer fundraisers are both handy ways to raise money for a specific cause or program. Choosing the right fundraising style for you will depend largely upon the resources available to your organization!<\/p>\n

Crowdfunding is a simpler strategy than peer-to-peer fundraising. You only need one page<\/a>, and the biggest time commitment will be building and promoting that page to your donors and followers. You’ll also want to encourage your audience to share your form. The more your page is seen, the more donors you’ll reach! You’ll want to be sure to share your crowdfunding form heavily through social channels and email.<\/p>\n

Peer-to-peer fundraising is more complex. It relies on recruiting participants who raise money for you, so you’ll need to plan on finding and training participants. They’ll need ongoing support, too, as they raise money for you. Peer-to-peer fundraising requires more time and planning, but it can generate more attention and visibility than a crowdfunding campaign. It also exposes you to a wider audience, since fundraisers share with friends and family.<\/p>\n

Crowdfunding is a great choice if you:<\/p>\n