{"id":8539,"date":"2018-01-05T21:50:36","date_gmt":"2018-01-06T02:50:36","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=8539"},"modified":"2021-05-27T15:12:19","modified_gmt":"2021-05-27T19:12:19","slug":"anatomy-of-a-great-donation-receipt","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/anatomy-of-a-great-donation-receipt\/","title":{"rendered":"Anatomy of a Great Donation Receipt"},"content":{"rendered":"

Real talk: having a great donation receipt is important. But it’s something many nonprofits overlook.<\/p>\n

A great donation receipt does more than send a donor the details of their donation. It shows them the impact they made with their gift. It tells them how important they are. And it makes them feel good about themselves. They’re great for tax purposes, but they’ll also help you inspire and retain your donors.<\/p>\n

So what does a great donation receipt look like?<\/p>\n

Let’s break it down! Here’s a receipt for the Lakeland Food Pantry*.<\/p>\n

A Great Donation Receipt Grabs the Reader’s Attention<\/h3>\n

 <\/p>\n

\"Donation<\/a><\/p>\n

If you’re required to send a donation receipt, you should make the most of it. Adding a powerful image and impact statement will grab readers’ attention. It also reinforces their decision to give and extends the “warm fuzzies” we all feel when we give.<\/p>\n

The Lakeland Food Pantry’s mission is to feed community hungry community members. Here, we used an image of a mother and child eating lunch together. This image hints to the reader that they’re cold (look at their clothes!), that the organization is family-friendly, and that real families benefit from the Pantry’s services.<\/p>\n

Before they see anything else, donors see this picture\u00a0and<\/em> get a huge “thank you!” and impact statement from the organization. This is a really powerful way to reiterate how special the donor’s gift is to the community!<\/p>\n

This sets a great tone for the body of the receipt.<\/p>\n

A Great Donation Receipt Tells Donors Why They Matter<\/h3>\n

\"Donation<\/a><\/p>\n

Donors want to know two things. They want to know that they can make the world a better place, and they want to know that their efforts are recognized. Give your donors what they want!<\/p>\n

Instead of a dry, boring “thank you for your donation of ___ to blah, blah, blah,” tell donors that their gift matters. Tell them how you’ll use it. Say thank you. It makes a difference! If you tell your donors that you see and appreciate their gift, they’re much more likely to give again.<\/p>\n

A few important notes for this section:<\/p>\n