{"id":8672,"date":"2018-01-18T20:18:23","date_gmt":"2018-01-19T01:18:23","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=8672"},"modified":"2021-05-27T15:16:29","modified_gmt":"2021-05-27T19:16:29","slug":"paypal-nonprofits-good-fundraising-tool","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/paypal-nonprofits-good-fundraising-tool\/","title":{"rendered":"Is PayPal for Nonprofits a Good Fundraising Tool?"},"content":{"rendered":"
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Take your fundraising to the next level with our incredible Fundraising Bootcamp! These emails are chock full of the info you need to raise more funds. Join the Free Fundraising Bootcamp<\/strong><\/a>!<\/p>\n<\/div>\n

Join for Free!<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n

Is PayPal for Nonprofits a Good Fundraising Tool?<\/strong><\/p>\n

You can use PayPal to pay for nearly any online transaction. Retailers like Etsy and eBay support PayPal, and people can use PayPal to send each other money for everything from rent to cab fare. But what about PayPal for nonprofits? Is it a useful tool for online fundraising?<\/p>\n

The short answer is yes, it is. The long answer is yes, but it\u2019s a better<\/em> online fundraising tool if it\u2019s used in conjunction with another system.<\/p>\n

PayPal is an excellent payment processor for nonprofits. It\u2019s been used for decades and has a reputation among online consumers for being a reliable payment method. That\u2019s true for online donors, too; that\u2019s part of the appeal of using PayPal for nonprofits.<\/p>\n

But, while PayPal is useful as a payment processor, it was never built to be a donor-friendly online fundraising tool. So, while it\u2019s a great tool for processing donations, it\u2019s not an optimal tool for taking<\/em> donations.<\/p>\n

What\u2019s a nonprofit to do? Your donors are used to giving with their PayPal accounts. But PayPal\u2019s donation forms aren\u2019t set up to meet industry best standards that help with things like conversion rates and donor retention.<\/p>\n

There are options!<\/p>\n

Combining PayPal with Other Platforms Pays Off<\/strong><\/p>\n

If you\u2019re a nonprofit, explore using an online fundraising platform designed with best practices in mind, then set up PayPal as a payment option. You\u2019ll get the best of both worlds: you can have the donation form and engagement tools you need to capture and retain donors, and donors who love using PayPal to give online can continue to do so.<\/p>\n

Here\u2019s what it looks like for your donors:<\/p>\n

\"Basic<\/a>

Oooh, ahhh (click the image to see a full form)<\/p><\/div>\n

On Your Donation Form<\/strong><\/p>\n

We\u2019ve learned that branded donation forms process more donations (and larger donations, too!) than forms that aren\u2019t branded. That\u2019s one drawback of using the default PayPal forms \u2013 it\u2019s hard to make them reflect your nonprofit\u2019s brand.<\/p>\n

Adding PayPal as a payment option lets PayPal donors give the way they prefer, but an optimized form makes it more likely that all donors complete their transaction.<\/p>\n

On Your Thank-You Page<\/strong><\/p>\n

Thank-you pages are an underutilized asset \u2013 donors see them anyway, so it\u2019s worth taking time to customize them. While this isn\u2019t something that\u2019s easily done on a PayPal-only system, it is possible on other platforms. Since a branded thank-you page is such a great place to make an impression on your donors, it makes sense to have PayPal donors and non-PayPal donors alike land there after they finish their transaction.<\/p>\n

In Their Receipts<\/strong><\/p>\n

Any donor who uses PayPal to donate to a nonprofit will receive an email from PayPal confirming their transaction. But, while that receipt thoroughly covers the transaction details, it won\u2019t contain any materials targeted toward engaging those donors after their gift.<\/p>\n

Using a nonprofit-focused fundraising platform and offering PayPal as a payment option means PayPal donors can get nice donation receipts designed specifically for your organization. It\u2019s the best of both worlds! (Side note: you can read all about how to build a fantastic donation receipt here<\/a>.)<\/p>\n

In Future Communications<\/strong><\/p>\n

Using a nonprofit-specific platform allows you to collect more data from your donors. This makes it easier for you to send donors relevant follow-up communications! Donors want content that\u2019s relevant to their interests and passions; you can use your fundraising platform\u2019s reporting to start segmenting your donors. Talking to different segments about what matters to them will boost your donor retention methods\u2026 especially when it\u2019s combined with a better donation experience and nicer receipts.<\/p>\n

Where Do I Start?<\/strong><\/p>\n

When you\u2019re looking for an online fundraising platform, ask if they allow PayPal as a payment method! Qgiv can help set you up easily \u2013 if you\u2019d like to start your search here, we\u2019d love to talk to you. Give us a call at 888-855-9595 or contact us online!<\/p>\n

If you\u2019re already a Qgiv client, it\u2019s really easy to set up PayPal to work on your existing forms. This article can help you get started<\/a>! Alternatively, you can just give us a call and ask our amazing customer support team to help you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is PayPal for Nonprofits a Good Fundraising Tool? You can use PayPal to pay for nearly any online transaction. Retailers like Etsy and eBay support PayPal, and people can use PayPal to send each other money for everything from rent to cab fare. But what about PayPal for nonprofits? Is it a useful tool for […]<\/p>\n","protected":false},"author":3,"featured_media":8608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[265,261],"tags":[],"acf":[],"yoast_head":"\nIs PayPal for Nonprofits a Good Fundraising Tool? - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Is PayPal for nonprofits a good fundraising tool? Short answer: yes! Long answer: yes! 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