{"id":9050,"date":"2018-03-15T15:42:23","date_gmt":"2018-03-15T19:42:23","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=9050"},"modified":"2021-05-27T15:57:45","modified_gmt":"2021-05-27T19:57:45","slug":"assessing-your-nonprofits-logo-6-questions","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/assessing-your-nonprofits-logo-6-questions\/","title":{"rendered":"Assessing Your Nonprofit\u2019s Logo: 6 Questions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Speed test: you\u00a0see golden arches.\u00a0What do you think of? McDonald\u2019s. Slick black check mark? Nike. Cursive red C? Coca Cola. All of these mammoths have unforgettable logos that require no introduction. The question is, how does your nonprofit\u2019s logo ascend to the ranks of the logo gods? Well, it involves a bit of design and reflection, so get your pens and papers out and pay attention. Logo assessment is on the agenda!<\/span><\/p>\n<p>In order to tackle this graphic topic we have posed a series of 6 questions to consider when assessing your nonprofit\u2019s logo.<\/p>\n<p>&nbsp;<\/p>\n<h5><b>Do other nonprofits have similar logos?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">The first point to consider is uniqueness. You want your logo to be the only one of its kind. If there are other organizations with similar logos, your donors, volunteers, grantors and other important groups are going to confuse your organization with others. Your logo is a symbol of your organization that is reproduced over and over again. If another group is using something similar, your logo is definitely not one of the<\/span><a href=\"https:\/\/www.elevationweb.org\/best-nonprofit-logos\/\"> <span style=\"font-weight: 400;\">best nonprofit logos<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b>Does your logo still represent your nonprofit?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">How old is your logo? What was the mission of your nonprofit at the time your logo was created? Has your mission evolved since them? It is not uncommon for nonprofits to shift their focus over time. However, if your logo was created pre-transition, it might not truly represent your organization right now.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In order to assess the current state of your organization, you\u2019ll need to consider a few additional questions. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s your organization\u2019s written mission? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What population does your nonprofit serve? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What overall feeling should your logo exude? <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now look at your logo. Does it match with the answers you gave? If not, it may be high time for a makeover. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b>How does your logo translate to different platforms?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Logos are funny little things: they have to look good both digitally and in print, and you want your logo to perform equally well on both. <\/span><b>Plus<\/b><span style=\"font-weight: 400;\"> you have to check them out on various social media platforms and how it will display on mobile. Tired yet? Don\u2019t be! This is a great time to call in some outside eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get together a test group of people (outside your organization) and get some external opinions. Make sure your test group includes people of different ages so you can get generational perspectives. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is important that your nonprofit also have a print and digital version of your logo. And if you don\u2019t have two versions, you already know there is work to be done and you should revisit your <\/span><a href=\"https:\/\/blog.elevationweb.org\/6-essential-logo-design-tips-for-nonprofits\"><span style=\"font-weight: 400;\">nonprofit logo design process<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b>Can your logo be simplified?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">What is the unifying theme of the logos that was mentioned at the onset of this article? Simplicity! The<\/span><a href=\"https:\/\/www.elevationweb.org\/best-nonprofit-logos\/\"> <span style=\"font-weight: 400;\">best logos<\/span><\/a><span style=\"font-weight: 400;\"> are not complicated. They should be striking, bold, memorable and, above all, simple. If your logo includes a ton of design elements, consider getting rid of some of them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b>Are your logo variations consistent?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Do you have multiple versions of your logo but all appear somewhat different? Let us give you an example. Are you a big nonprofit with smaller affiliated agencies but each one is using a different logo and now there is no consistency or connections amongst affiliated nonprofits?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you creating a new logo for each program so that you now have an excess of logo options being used without any rhyme or reason? Whatever the case may be, make sure your nonprofit is consistent. If it isn\u2019t, it\u2019s time for some logo changes!\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b>Does your logo go with your marketing materials?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Does your nonprofit have a brand style guide? If not, read<\/span><a href=\"https:\/\/blog.elevationweb.org\/nonprofit-brand-style-guide\"> <span style=\"font-weight: 400;\">this piece<\/span><\/a><span style=\"font-weight: 400;\"> and then come right back! If so, you want your logo and its usage to comply with your own written guidelines. Making sure that your nonprofit consistently sticks to its brand style guide is essential in avoiding confusion and effectively promoting your brand. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b>Final Thoughts: <\/b><\/h5>\n<p><span style=\"font-weight: 400;\">We know you\u2019re busy saving the world and the last thing you want to do is add another thing to your to do list. But your <\/span><a href=\"https:\/\/www.elevationweb.org\/best-nonprofit-logos\/\"><span style=\"font-weight: 400;\">nonprofit logo<\/span><\/a><span style=\"font-weight: 400;\"> is essential for imparting your message and vision on your potential donors. It ensures that you remain in people\u2019s minds, so take a good, long look at yours and see if it\u2019s time for a change. Check out our<\/span><a href=\"https:\/\/go.elevationweb.org\/nonprofit-logo-upgrade-checklist?hsCtaTracking=8a0b9e1f-b72c-494c-9862-d2937406e6af%7C0e7d3846-4c3a-4ae0-8c55-1560ff97ea76\"> <span style=\"font-weight: 400;\">logo upgrade checklist<\/span><\/a><span style=\"font-weight: 400;\"> for more information and<\/span><a href=\"https:\/\/go.elevationweb.org\/contact-us\"> <span style=\"font-weight: 400;\">contact us at Elevation<\/span><\/a><span style=\"font-weight: 400;\"> if you have any questions.We love to chat!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>About the Author:<\/h5>\n<p>Emma Wolfe is the Content Marketing Growth Manager at <a href=\"https:\/\/www.elevationweb.org\/\">Elevation<\/a>, a full-service nonprofit web design agency. Emma has been involved in the nonprofit world for years working at multiple NGOs located both in the United States and abroad. Her experience ranges from refugee occupation counseling to empowerment programs for youth in West Africa. When she isn\u2019t traveling Emma loves doing yoga and trying new food.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speed test: you\u00a0see golden arches.\u00a0What do you think of? McDonald\u2019s. Slick black check mark? Nike. Cursive red C? Coca Cola. All of these mammoths have unforgettable logos that require no introduction. The question is, how does your nonprofit\u2019s logo ascend to the ranks of the logo gods? Well, it involves a bit of design and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262,261],"tags":[177],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Assessing Your Nonprofit\u2019s Logo: 6 Questions - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Your logo is more than a nice image; it&#039;s a visual representation of your brand and your mission. 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