{"id":9121,"date":"2018-03-22T20:39:01","date_gmt":"2018-03-23T00:39:01","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=9121"},"modified":"2021-05-27T16:02:43","modified_gmt":"2021-05-27T20:02:43","slug":"why-you-should-start-a-recurring-giving-program","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/","title":{"rendered":"Why You Should Start a Recurring Giving Program"},"content":{"rendered":"

A Recurring Giving Program Provides a Solution<\/h3>\n

Nonprofit organizations depend on donations. Sometimes, the stream of revenue isn\u2019t consistent and that is often a stressor for many nonprofits. But one sect of donors can change this worry.<\/p>\n

Recurring donors are a reliable source of income. Creating a recurring giving program<\/a> is a great way to engage loyal donors who want to actively give to your organization. (It’s also a great way to build a predictable stream of income).<\/p>\n

\u201cHelp Me Help You\u201d<\/h4>\n

Convenience is\u00a0one major benefit with recurring giving programs<\/a>. You need income to\u00a0fund your work, and donors want to fulfill that need. But it\u2019s sometimes difficult for people to give large amounts at one time.\u00a0With a recurring giving program, they can give smaller amounts over time. Donations don\u2019t have to be large to make a difference! Even with a small contribution once a month, donors will feel good about helping a worthwhile organization.<\/p>\n

While it seems like giving a smaller amount monthly is not as “impressive” as a large amount, many donors end up giving more<\/em> this way. With recurring donations, a donor\u2019s lifetime value increases. And it\u2019s cost effective! The cost of retaining donors is considerably lower than the cost of acquiring new prospects.<\/p>\n

Recurring donors also have a higher chance of becoming major gift donors. Their commitment is high, and they\u2019re willing to go above and beyond the traditional one-off donation. Obtaining major gift donors requires extensive relationship building, and this program happens to be a great place to start.<\/p>\n

Recurring Giving Programs Strengthen Donor Relationships<\/h4>\n

Recurring donors trust the organization they support, or they wouldn\u2019t be sending in money monthly. These donors appreciate that the organization needs consistent funding to stay afloat and provide a meaningful service to their community. They’re dedicated to you cause, and that’s invaluable.<\/p>\n

Set up targeted messaging specifically for recurring donors! They are among your organization\u2019s biggest supporters. The messaging\u00a0you send\u00a0them should include gratitude for their unconditional support and plenty of examples of how their contributions make a difference. Keeping recurring donors encouraged and engaged with a recurring giving program is SO important. Segment donors <\/a>with an email list to ensure your communications with them\u00a0contain language that makes sense for them.<\/p>\n

Segmenting donors shouldn\u2019t just be focused exclusively on retaining your recurring donors. You want one-time donors to become recurring, right? Take this chance to reach out to the one-timers with messaging that includes what a monthly contribution looks like in the long run, plus information about why they might consider becoming a recurring donor. Set up a campaign for these donors specifically, and use content that speaks directly to their previous experience with your nonprofit. A program like this has the potential to boost donor retention<\/a> rates significantly<\/em>.<\/p>\n

Donors Can Easily Manage Their Accounts<\/h4>\n

Building a recurring donation program can help your donors manage their own transactions without using valuable admin resources. If a donor creates an account, they’re\u00a0easily able to pull their own account summaries and receive receipts via email, which reduces admin time.<\/p>\n

Customization is also a cool factor for donors through a recurring giving program. If your recurring donors create an account, they will be able to manage their own information and donation amounts. Providing recurring donors this ability is pretty powerful; they feel in control of their generosity. This is especially useful when paired with a campaign to cultivate recurring donors and inspire them to increase their level of support. Empower your donors with customization options!<\/p>\n

How do donors know how to manage their recurring giving accounts? Provide them with specific examples within an email campaign and make sure someone in your organization can answer their questions. Keeping a steady stream of communication going lets them know you’re there to help them but not hovering over their shoulder.<\/p>\n

Recurring Donors Are a Powerful Asset to Any Organization<\/h3>\n

To have a successful recurring giving program, the right tools<\/a>\u00a0make a big difference. An easy experience for your donors and your staff will ensure the best, most smooth-running monthly giving program possible. Qgiv can help set up a recurring giving program! We want to see you make a difference, and we know the key to doing that is a steady source of income and committed donors. You\u2019ve got this, and we can help.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A Recurring Giving Program Provides a Solution Nonprofit organizations depend on donations. Sometimes, the stream of revenue isn\u2019t consistent and that is often a stressor for many nonprofits. But one sect of donors can change this worry. Recurring donors are a reliable source of income. Creating a recurring giving program is a great way to […]<\/p>\n","protected":false},"author":3,"featured_media":9193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,261],"tags":[],"acf":[],"yoast_head":"\nWhy You Should Start a Recurring Giving Program - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Recurring giving programs have proven to increase a nonprofit's revenue and donor retention rates. Let's dig deeper into why this style of program works!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Start a Recurring Giving Program - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Recurring giving programs have proven to increase a nonprofit's revenue and donor retention rates. Let's dig deeper into why this style of program works!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-23T00:39:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-27T20:02:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/03\/Hands-Full-of-Coins-by-Tax-Credits.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"Why You Should Start a Recurring Giving Program\",\"datePublished\":\"2018-03-23T00:39:01+00:00\",\"dateModified\":\"2021-05-27T20:02:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Donor acquisition and retention\",\"Nonprofit strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/\",\"name\":\"Why You Should Start a Recurring Giving Program - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2018-03-23T00:39:01+00:00\",\"dateModified\":\"2021-05-27T20:02:43+00:00\",\"description\":\"Recurring giving programs have proven to increase a nonprofit's revenue and donor retention rates. Let's dig deeper into why this style of program works!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qgiv.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nonprofit strategies\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/nonprofit-strategies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Donor acquisition and retention\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/nonprofit-strategies\/donor-acquisition-and-retention\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Why You Should Start a Recurring Giving Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"name\":\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\",\"name\":\"Bloomerang Fundraising, formerly Qgiv\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"contentUrl\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"width\":1425,\"height\":515,\"caption\":\"Bloomerang Fundraising, formerly Qgiv\"},\"image\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\",\"name\":\"Qgiv Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"caption\":\"Qgiv Team\"},\"url\":\"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why You Should Start a Recurring Giving Program - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"Recurring giving programs have proven to increase a nonprofit's revenue and donor retention rates. Let's dig deeper into why this style of program works!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/","og_locale":"en_US","og_type":"article","og_title":"Why You Should Start a Recurring Giving Program - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","og_description":"Recurring giving programs have proven to increase a nonprofit's revenue and donor retention rates. Let's dig deeper into why this style of program works!","og_url":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/","og_site_name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","article_published_time":"2018-03-23T00:39:01+00:00","article_modified_time":"2021-05-27T20:02:43+00:00","og_image":[{"width":640,"height":551,"url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/03\/Hands-Full-of-Coins-by-Tax-Credits.jpg","type":"image\/jpeg"}],"author":"Qgiv Team","twitter_misc":{"Written by":"Qgiv Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#article","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/"},"author":{"name":"Qgiv Team","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc"},"headline":"Why You Should Start a Recurring Giving Program","datePublished":"2018-03-23T00:39:01+00:00","dateModified":"2021-05-27T20:02:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/"},"wordCount":742,"commentCount":0,"publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"articleSection":["Donor acquisition and retention","Nonprofit strategies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/","url":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/","name":"Why You Should Start a Recurring Giving Program - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/#website"},"datePublished":"2018-03-23T00:39:01+00:00","dateModified":"2021-05-27T20:02:43+00:00","description":"Recurring giving programs have proven to increase a nonprofit's revenue and donor retention rates. Let's dig deeper into why this style of program works!","breadcrumb":{"@id":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.qgiv.com\/blog\/why-you-should-start-a-recurring-giving-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qgiv.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nonprofit strategies","item":"https:\/\/www.qgiv.com\/blog\/category\/nonprofit-strategies\/"},{"@type":"ListItem","position":3,"name":"Donor acquisition and retention","item":"https:\/\/www.qgiv.com\/blog\/category\/nonprofit-strategies\/donor-acquisition-and-retention\/"},{"@type":"ListItem","position":4,"name":"Why You Should Start a Recurring Giving Program"}]},{"@type":"WebSite","@id":"https:\/\/www.qgiv.com\/blog\/#website","url":"https:\/\/www.qgiv.com\/blog\/","name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"","publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qgiv.com\/blog\/#organization","name":"Bloomerang Fundraising, formerly Qgiv","url":"https:\/\/www.qgiv.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","contentUrl":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","width":1425,"height":515,"caption":"Bloomerang Fundraising, formerly Qgiv"},"image":{"@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc","name":"Qgiv Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","caption":"Qgiv Team"},"url":"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/9121"}],"collection":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/comments?post=9121"}],"version-history":[{"count":9,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/9121\/revisions"}],"predecessor-version":[{"id":9200,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/9121\/revisions\/9200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media\/9193"}],"wp:attachment":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media?parent=9121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/categories?post=9121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/tags?post=9121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}