{"id":13778,"date":"2019-05-15T19:54:01","date_gmt":"2019-05-15T19:54:01","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?post_type=resources&#038;p=13778"},"modified":"2020-11-15T12:51:32","modified_gmt":"2020-11-15T17:51:32","slug":"build-street-cred-establishing-nonprofits-identity-online","status":"publish","type":"resources","link":"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/","title":{"rendered":"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online"},"content":{"rendered":"<p>From the mission statement to the font choice to the HTML color codes, there are so many components to consider when building your nonprofit\u2019s brand. But when every piece of content you share with the world is an opportunity to influence your nonprofit\u2019s reputation, nothing can be overlooked. So let\u2019s break down the most important pieces of building your online identity!<\/p>\n<p>In this webinar, we&#8217;ll discuss how to increase and optimize your nonprofit\u2019s visibility online.<\/p>\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n<ul>\n<li>The psychology behind nonprofit branding and why it matters to potential donors<\/li>\n<li>The basics of visual branding, including what should be standardized and where you have creative freedom<\/li>\n<li>How your brand lays a foundation for your website<\/li>\n<li>How to implement your brand in all digital outreach campaigns (blogs, social media, email marketing)<\/li>\n<li>And more!<\/li>\n<\/ul>\n<p><strong>About the Speaker<\/strong><\/p>\n<p>Sarah Henry is the Content Marketing Growth Manager at <a href=\"https:\/\/www.elevationweb.org\/\">Elevation<\/a>, a full-service nonprofit web design agency. Sarah began in the nonprofit world in 2009 and has worked with organizations supporting education and digital and performing arts ever since. Sarah works to empower nonprofits to maintain relevance in our increasingly tech-focused world by combining her nonprofit experience with her passion for psychology and digital media.<\/p>\n<p><iframe width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yvWNczu9q7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>with Sarah Henry<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online - Success Center<\/title>\n<meta name=\"description\" content=\"Learn all about the elements of a good brand, see real-life examples, and learn how to deploy your brand consistently across all your channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online - Success Center\" \/>\n<meta property=\"og:description\" content=\"Learn all about the elements of a good brand, see real-life examples, and learn how to deploy your brand consistently across all your channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-15T17:51:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/social-image-resources.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/\",\"name\":\"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online - Success Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2019-05-15T19:54:01+00:00\",\"dateModified\":\"2020-11-15T17:51:32+00:00\",\"description\":\"Learn all about the elements of a good brand, see real-life examples, and learn how to deploy your brand consistently across all your channels.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qgiv.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"name\":\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\",\"name\":\"Bloomerang Fundraising, formerly Qgiv\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"contentUrl\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"width\":1425,\"height\":515,\"caption\":\"Bloomerang Fundraising, formerly Qgiv\"},\"image\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online - Success Center","description":"Learn all about the elements of a good brand, see real-life examples, and learn how to deploy your brand consistently across all your channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/","og_locale":"en_US","og_type":"article","og_title":"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online - Success Center","og_description":"Learn all about the elements of a good brand, see real-life examples, and learn how to deploy your brand consistently across all your channels.","og_url":"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/","og_site_name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","article_modified_time":"2020-11-15T17:51:32+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/social-image-resources.png","type":"image\/png"}],"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/","url":"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/","name":"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online - Success Center","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/#website"},"datePublished":"2019-05-15T19:54:01+00:00","dateModified":"2020-11-15T17:51:32+00:00","description":"Learn all about the elements of a good brand, see real-life examples, and learn how to deploy your brand consistently across all your channels.","breadcrumb":{"@id":"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.qgiv.com\/blog\/resources\/build-street-cred-establishing-nonprofits-identity-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qgiv.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Build Your Street Cred: Establishing Your Nonprofit\u2019s Identity Online"}]},{"@type":"WebSite","@id":"https:\/\/www.qgiv.com\/blog\/#website","url":"https:\/\/www.qgiv.com\/blog\/","name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"","publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qgiv.com\/blog\/#organization","name":"Bloomerang Fundraising, formerly Qgiv","url":"https:\/\/www.qgiv.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","contentUrl":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","width":1425,"height":515,"caption":"Bloomerang Fundraising, formerly Qgiv"},"image":{"@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/resources\/13778"}],"collection":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media?parent=13778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}