{"id":18672,"date":"2020-05-14T16:09:45","date_gmt":"2020-05-14T20:09:45","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?post_type=resources&#038;p=18672"},"modified":"2023-06-22T22:07:55","modified_gmt":"2023-06-23T02:07:55","slug":"mind-the-generation-gap-how-to-inspire-donors-of-all-ages","status":"publish","type":"resources","link":"https:\/\/www.qgiv.com\/blog\/resources\/mind-the-generation-gap-how-to-inspire-donors-of-all-ages\/","title":{"rendered":"Mind the (Generation) Gap: How to Inspire Donors of All Ages"},"content":{"rendered":"\n<p>Ever wondered how you can build communications that appeal to all of your constituents, from Baby Boomers to Gen Z? We can tell you!<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/generational-giving\/\">our latest study<\/a>, we asked over 1,300 donors of all ages to tell us how they preferred to give, be communicated with, what motivates them to give, and what keeps them from giving. Watch this session for a rundown of the study\u2019s key findings and receive:<\/p>\n\n\n\n<ul><li>Insight on how donor segments prefer to communicate, donate, and keep in touch<\/li><li>Different elements to include in your campaigns to reach the highest number of donors in a way they love<\/li><li>Tips on how to account for donor preferences in your follow-up and retention efforts<\/li><li>Special insight into how to reach and engage each generation on Giving Tuesday<\/li><\/ul>\n\n\n\n<p>You can also <a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/05\/Generational-Giving-Study.pdf\">download the presentation slides<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mind the Generation Gap How to Inspire Donors of All Ages\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nZNLqMHYFcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>with Abby Jarvis<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mind the (Generation) Gap: How to Inspire Donors of All Ages - Success Center<\/title>\n<meta name=\"description\" content=\"Ever wondered how you can build communications that appeal to all of your constituents, from Baby Boomers to Gen Z? 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