{"id":19925,"date":"2020-08-25T16:48:52","date_gmt":"2020-08-25T20:48:52","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?post_type=resources&#038;p=19925"},"modified":"2023-06-22T22:12:02","modified_gmt":"2023-06-23T02:12:02","slug":"anatomy-of-a-nonprofit-website-why-your-donors-arent-giving-more-online","status":"publish","type":"resources","link":"https:\/\/www.qgiv.com\/blog\/resources\/anatomy-of-a-nonprofit-website-why-your-donors-arent-giving-more-online\/","title":{"rendered":"Anatomy of a Nonprofit Website: Why Your Donors Aren\u2019t Giving (More) Online"},"content":{"rendered":"\n<p>Is your website is holding you back? <\/p>\n\n\n\n<p>A growing number of donors are giving online, but there\u2019s a good chance your website is giving them reasons to reconsider. How is your website confusing your current donors? How is it turning off potential donors? <\/p>\n\n\n\n<p>It could be &#8220;cognitive load,&#8221; a phrase used to describe an overabundance of information. Or maybe your donation form isn\u2019t optimized, which makes it difficult to move through the donation process. It could even be that you just haven\u2019t given them enough reasons to care. <\/p>\n\n\n\n<p>In this session, we&#8217;ll explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. In this practical session full of takeaways, we\u2019ll explore: <\/p>\n\n\n\n<ul><li>How to write clear hero messages that encourage donors to engage with you <\/li><li>How you may be creating confusion through your messaging, user experience and\/or donation form (and how to fix it) <\/li><li>Tactical tips for quick website fixes that result in immediate improvements<\/li><\/ul>\n\n\n\n<p>You can also <a href=\"https:\/\/drive.google.com\/file\/d\/1VNAVxyrEpTq8YYd4SrzQfvfLx1BtYPme\/view\">view Rachel&#8217;s slides here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Anatomy of a Nonprofit Website: Why Your Donors Aren\u2019t Giving (More) Online\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FGzjQ5GXPbs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Meet the Speaker:<\/h3>\n\n\n\n<p>Rachel Clemens builds things. First, she built a career as a designer\u2014working for some of the most recognizable names in advertising, including stints in London and Australia. Then, she returned to Austin, Texas and built Creative Suitcase\u2014her own strategic communications firm. Over the next 11 years, Creative Suitcase helped organizations like United Way, Habitat for Humanity, The University of Texas, and countless others, raise money and awareness to improve their communities. In late 2016, Creative Suitcase merged with TradeMark Media, and together they became <a href=\"https:\/\/www.mightycitizen.com\/\">Mighty Citizen<\/a>. As the Chief Marketing Officer, Rachel splits her days between promoting Mighty Citizen&#8217;s digital and marketing services and working directly with nonprofit clients on their branding, marketing, and campaigns. She is also a frequent speaker at local and national conferences and events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>with Rachel Clemens<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anatomy of a Nonprofit Website: Why Your Donors Aren\u2019t Giving (More) Online - Success Center<\/title>\n<meta name=\"description\" content=\"A growing number of donors give online, but there\u2019s a good chance your website is making donors reconsider. Are you ready to improve it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/resources\/anatomy-of-a-nonprofit-website-why-your-donors-arent-giving-more-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anatomy of a Nonprofit Website: Why Your Donors Aren\u2019t Giving (More) Online - Success Center\" \/>\n<meta property=\"og:description\" content=\"A growing number of donors give online, but there\u2019s a good chance your website is making donors reconsider. 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