What do Cherry Vanilla Dr. Pepper, the Discover IT card, and successful fundraising all have in common? They\u2019re all based on understanding how peoples\u2019 brains work and how they make decisions. Product developers and for-profit marketers have all kinds of insight into what inspires people to buy a product. These scientific approaches have been used by the world’s largest brands\u2026now it’s your turn. You can use these strategies today without a huge marketing budget, extensive testing (and waiting), or guesswork to raise more money or get more volunteers.<\/p>\n\n\n\n
Join this session to learn how! Our speaker, Cherian Koshy, is the Director of Development for the Des Moines Performing Arts and is the world’s only Certified Mind Genomics Advisor in the nonprofit sector. That means he has extensive experience understanding how donors think, how they make decisions, and how to use market research and other tools to get donors and volunteers to say “YES!” In this session, he shares:<\/p>\n\n\n\n
If you\u2019ve ever wished you could read your donors\u2019 minds, you\u2019ll love this session! You don\u2019t have to be a neuroscientist to understand how your donors\u2019 brains affect their decision to support your nonprofit\u2014Cherian will show you how you can do it, too.<\/p>\n\n\n\n