{"id":30616,"date":"2022-06-15T07:45:59","date_gmt":"2022-06-15T11:45:59","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/resources\/5-steps-to-optimize-your-large-scale-events-copy\/"},"modified":"2023-06-22T22:51:40","modified_gmt":"2023-06-23T02:51:40","slug":"essentials-only-basic-segmenting-of-donor-communications","status":"publish","type":"resources","link":"https:\/\/www.qgiv.com\/blog\/resources\/essentials-only-basic-segmenting-of-donor-communications\/","title":{"rendered":"Essentials Only\u2014Basic Segmenting of Donor Communications"},"content":{"rendered":"\n<p>Sometimes segmenting just doesn\u2019t feel worth all the work\u2013or you\u2019re too pressed for time to make it happen!<\/p>\n\n\n\n<p>Are you sending the same year-end appeal to all your donors, the same email communications to your full list after an event, or blasting the same eNewsletter to everyone? See how simple segments can have a big impact on your fundraising success.<\/p>\n\n\n\n<p>In this webinar, Laura Kruisenga, from Kennari Consulting talks through the basics of segmenting and the essential audiences to consider.<\/p>\n\n\n\n<p>Key Takeaways:<\/p>\n\n\n\n<ul><li>How you don\u2019t need demographic information, marketing data, personas, or wealth information to implement your plan<\/li><li>Which essential segments you should have (and how to pull the information from your database)<\/li><li>How basic segmenting can make a big impact on your donor communications and overall fundraising<\/li><\/ul>\n\n\n\n<p>This webinar will provide information and resources on how to segment your data to optimize and grow your annual donations!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/06\/QGivand-Kennari-June-2022-Webinar.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to download the slides<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Essentials Only\u2014Basic Segmenting of Donor Communications\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/N7wjO6UabYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Meet the Speaker:<\/h3>\n\n\n\n<p><strong>Laura Kruisenga, President &amp; CEO, Kennari Consulting<\/strong><\/p>\n\n\n\n<p>Laura works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. She is regularly featured as a presenter at local workshops and seminars on fundraising. Laura graduated from Adrian College with a degree in business administration and has over 20 years of fund development experience and is certified in the use of several databases, including Raiser\u2019s Edge and Giftworks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>with Laura Kruisenga from Kennari Consulting<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essentials Only\u2014Basic Segmenting of Donor Communications - Success Center<\/title>\n<meta name=\"description\" content=\"Engaging events can be a great opportunity for your nonprofit to raise additional funds and increase awareness of your cause. Great fundraising events take a lot of resources, hours, and staff to be successful! If you want to sell out your next events and take them to the next level!\u2014 this webinar is for you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/resources\/essentials-only-basic-segmenting-of-donor-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essentials Only\u2014Basic Segmenting of Donor Communications - Success Center\" \/>\n<meta property=\"og:description\" content=\"Engaging events can be a great opportunity for your nonprofit to raise additional funds and increase awareness of your cause. Great fundraising events take a lot of resources, hours, and staff to be successful! 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