{"id":9388,"date":"2018-04-03T19:48:40","date_gmt":"2018-04-03T19:48:40","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?post_type=resources&#038;p=9388"},"modified":"2020-11-15T13:06:00","modified_gmt":"2020-11-15T18:06:00","slug":"online-donor-journey-maximize-online-fundraising-walking-donors-shoes","status":"publish","type":"resources","link":"https:\/\/www.qgiv.com\/blog\/resources\/online-donor-journey-maximize-online-fundraising-walking-donors-shoes\/","title":{"rendered":"Rich Dietz: The Online Donor Journey: Maximize your online fundraising by walking in your donors\u2019 shoes"},"content":{"rendered":"<p>While we have all heard the term \u201cdonor-centered fundraising\u201d and agree with it in principle, are we really living up to that ideal?<\/p>\n<p>Studies have shown nearly half of potential donors (47%) leave fundraising pages before completing a donation because the online journey is neither intuitive nor engaging. That stat should scare you! It also clearly reveals that we can improve the donors\u2019 experience.<\/p>\n<p>Join us as we walk through The Online Donor Journey Framework. By wholeheartedly walking in\u00a0<span class=\"details\">your donors\u2019 shoes \u2013 from initial communications to appeals and landing pages to a plan for continuous follow-up \u2013 we will find areas for immediate improvement as well as larger concepts to work on over time. Rich will also discuss strategies to fully engage and motivate your supporters to pay attention and, most importantly, to take action.\u00a0<\/span><\/p>\n<p><iframe width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-T8Pxq-5CnQ?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><strong>About the Speaker:<\/strong><\/p>\n<p>Rich Dietz began his nonprofit career when he was the director of a mentoring organization in college. He has spent the last 20 years working both in and with a wide variety of nonprofit, political, and government organizations as well as technology companies focused on the nonprofit sector.<\/p>\n<p>It is this unique background and experience \u2013 working directly with nonprofit organizations AND working on the technology side \u2013 that allows him to better understand and assist nonprofit organizations with their technology needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>with Rich Dietz<\/p>\n","protected":false},"featured_media":9389,"template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rich Dietz: The Online Donor Journey: Maximize your online fundraising by walking in your donors\u2019 shoes - Success Center<\/title>\n<meta name=\"description\" content=\"47% of potential donors leave fundraising pages before completing a donation because the process is neither intuitive nor engaging. Here&#039;s how to fix that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/resources\/online-donor-journey-maximize-online-fundraising-walking-donors-shoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rich Dietz: The Online Donor Journey: Maximize your online fundraising by walking in your donors\u2019 shoes - Success Center\" \/>\n<meta property=\"og:description\" content=\"47% of potential donors leave fundraising pages before completing a donation because the process is neither intuitive nor engaging. 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