Sometimes fundraisers have to feed a large crowd, we have finite resources, both in staff and budgets, and we must strategize ways to satiate many donors with different interests and needs. By developing a recognition program based on donor behaviors, in lieu of arbitrary giving amounts, we can ensure we are communicating gratitude and impact to donors at all levels of giving. This webinar will assist you in identifying priority donor behaviors you need to reinforce, how to create personal communications to these groups, and strategy development to increase donor retention.
In this session, you will learn:
- How fundraisers can prioritize their work based on donor behavior
- The best ways fundraisers can show gratitude and appreciation to all their donors
- Strategies to skyrocket your donor retention results
Meet the Speaker:
Lynne Wester strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, or DX, as they are to the ask itself.
Lynne and her teammates at the Donor Relations Guru Group partner with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement – all designed to positively affect the fundraising bottom line. Her guidance has led her clients to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work.
The DRG website is a unique industry tool filled with resources, samples, and thought leadership on donor relations and fundraising. Lynne is regularly featured in publications such as the Washington Post, Chronicle of Philanthropy, and CASE Currents and has authored four books of her own on a myriad of industry topics.
Lynne received her B.A. from the University of South Carolina, holds a Masters in Strategic Fundraising and Philanthropy from BayPath University, and proudly sports a DUCKtorate from the Disney Institute.