We’re on the edge of the largest transfer of wealth in North American history–an estimated $84 trillion
will move from Baby Boomers to their younger counterparts over the next 30 years. Is your nonprofit
ready? The good news is this is an open book test!
Bloomerang and Qgiv’s 2024 Generational Giving Report surveyed over 1,000 donors of all ages to learn
how donor giving preferences are changing, what different generations are looking for before they
donate, the communication channels preferred by each generation, and more.
Tune in to this webinar with Wendy Mercurio as we discuss “Five Lessons from the Generational
Giving Report to Incorporate in Your 2025 Fundraising” This webinar will cover:
- Communication preferences and strategies for Generation Z through Baby Boomers.
- How to incorporate popular giving methods in your 2025 strategy, such as digital wallets.
- The importance of transparency with different generations of donors.
- What communication channels you should prioritize in 2025.
- Other trends to keep on your radar for 2025!
Tune in to this free webinar and prepare your organization for fundraising success in the New Year!
Click here to download the slides.
Meet the Speaker:
Wendy Mercurio
Wendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.