How to Build and Sustain Your Major Gifts Pipeline: 10 Steps to Rev Up Your Major Gift Fundraising Engine!

Major gifts from individuals represent the single greatest potential source of revenue growth for non-profits—by far—for the next decade. So fundraising success will come through improved execution and management of major gift strategies. Nonprofits of any size can do this!

If you’ve got donors, you’ve got the raw material for a major donor program. Follow these 10 steps to identify, qualify, cultivate, ask, and steward your way to fundraising success. There’s no more cost-effective way to ensure your long-term sustainability.

Learning Objectives:

• Clarify roles and responsibilities of team members.
• Determine your best prospects.
• Qualify people for your portfolio.
• Create individual cultivation strategies.
• Consider tools available to you to better understand your prospects.
• Set goals for numbers of visits, asks and closed gifts.
• Clarify and tailor your case for support.
• Make a passionate ask.
• Follow up meaningfully.

See the slides here.

Meet the Speaker: Claire Axelrad


Claire Axelrad, J.D., CFRE is a fundraising visionary with 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award.

Claire is the principal and founder of Clairification, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Bloomerang, Candid/Guidestar, NonProfit PRO, and Network for Good. Lean on Claire’s expertise, wisdom and hands-on coaching to get ‘clairity’ on your challenges, set priorities, take control, and find the path forward. And don’t forget to enroll in Claire’s online, ongoing “Clairification School”—it’s the best bargain in fundraising!

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