Year-end is a great time to get new donors, but retaining those donors is easier said than done. Only 23% of first-time donors ever make another gift. Luckily, a healthy mix of targeted communications, appreciation tactics, and relationship fundraising can help increase that first-time donor retention rate number.
In this webinar, Jennifer Palan, Senior Director of Channel Management at Bloomerang, shares how to cultivate connection between your audience and your mission to help you raise more money.
- Takeaways to improve donor retention
- Tips and tactics to steward, appreciate, and ultimately upgrade your first-time donors
- Donor discovery questions
Meet the Speaker:
Jennifer Palan, Senior Director of Channel Management
Jennifer has over 17 years of nonprofit development and major gift experience from her time working in higher education at Boston College, Harvard University, and MIT. She previously served as the Director of Development at Hebrew SeniorLife and as Regional Director of Capital Giving at Harvard University. She is passionate about partnering with nonprofits to help them cultivate and educate their potential donors.