Last year, generous donors gave an estimated $3.1 billion on Giving Tuesday in the United States alone. This represents a 15% increase over 2021 and a 25% increase over 2020. And Giving Tuesday is just the kickoff to a generous season of giving–over one-third of all giving throughout the year happens in the month of December.
With the right planning and creative use of modern technologies like artificial intelligence (AI), your nonprofit can maximize end-of-year fundraising without adding too much work to your plate.
Join us as communications experts and former fundraisers from DonorPerfect present practical tips and big-picture strategies for fundraising through Giving Tuesday and beyond. In this webinar, you’ll learn how to:
- Create a Giving Tuesday communications and fundraising plan that will delight current donors and inspire new supporters to give.
- Build a year-end campaign strategy that mimics the donor engagement cycle.
- Use automation tools like ChatGPT and other AI thoughtfully and ethically to save time and effort.
Meet the Speakers:
Julia Gackenbach | Communications Manager
Julia has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.
Emily Zacek | Copywriter
Emily Zacek is a writer on the communications and marketing team for DonorPerfect. She brings a decade of fundraising experience for a variety of nonprofits, including healthcare, higher education, private foundations, adult literacy advocacy, and the arts. Zacek has degrees in flute performance and organizational studies from the University of Michigan. She’s passionate about using her creative skills to enact positive change, and her professional experience includes development writing, grateful patient fundraising, annual giving, stewardship, events, and administrative support. Her rich nonprofit background informs her work at DonorPerfect, where she hopes clients and readers can use her knowledge to improve their fundraising efforts.