Email marketing is one of the leading tactics for finding new donors and keeping them engaged. It’s also an excellent channel for increasing donations. But with so much email noise in our inboxes, how do you stand out? Join email marketing leader, Constant Contact, as they show us how to set up an engaging email strategy to drive your fundraising initiatives.
You’ll learn about:
- How mobile readership is impacting best practices
- The elements to successful email you should adopt today
- Subject line ideas that will get the email opened
- How to leverage data to realize your potential
- And much more
This is a must-see session for nonprofit marketing and development professionals.
Meet the Speaker:
Matthew Montoya, Partner Enablement & Training Manager, Constant Contact – In his ten years at Constant Contact, Matthew has taught over 15,000 small businesses, nonprofits, and individuals to work smarter. Sharing how to use all the tools and best practices to market their ideas, build a professional brand online, attract customers, and sell more products—helping these attendees achieve real results. In his 20 years in marketing, he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web, and email marketing, he’s seen and had a role in it all.