The fundraising industry is constantly changing… meaning you need to be changing with it. The right mix of vision, strategy, technology, and creativity can have a transformational impact on your organization and community.
Hear firsthand how the Greater Pittsburgh Community Food Bank, Qgiv, and One & All agency came together at a pivotal time – before and during the COVID-19 pandemic – to enhance the online supporter experience, resulting in unprecedented growth.
In this engaging, round-table discussion, we cover:
- How the Greater Pittsburgh Community Food Bank invested in practical and creative strategies for optimizing supporter experience
- Tips on selecting and leveraging the right technology to meet organizational goals
- An insider view of user experience and conversion rate testing
If you watch this session, you’ll walk away with new ideas and inspiration to set up an integrated campaign strategy!
Meet the Speakers:
Megan Myer, Account Supervisor, Food Banks, One & All
Megan joined One & All in 2010 bringing nine years of client-relationship experience, as well as her heart for working for a great cause. While at One & All, Megan has managed the strategies and details of her clients’ direct response efforts in addition to leading many digital and multichannel integrated campaigns.
Shawn Lyon, Director of Digital Strategy, One & All
Shawn has over a decade of experience leading digital and integrated marketing campaigns for social impact organizations and high-growth tech companies. He leads One & All’s digital strategy team, that includes subject matter experts in display, social media, email and UX/CX marketing.
Megan Bailey, Director of Individual Giving, Greater Pittsburgh Community Food Bank
A fundraising professional dedicated to using her knowledge and experience to make an impact, Megan started her career at the Greater Pittsburgh Community Food Bank as a Volunteer Coordinator 9 years ago. She now shares her expertise from 6 years working with Individual Donors, most recently as they navigated through the unknown of the pandemic this past year.