According to the Open Data Project, 87% of nonprofits worldwide use social media. But is social media worth the time and money that it takes? And how do you ensure that… Read More
It’s no secret that email is one of the most effective ways to communicate with donors and fundraise. Email has the highest return on investment of any marketing channel ($40 for… Read More
So, you’re planning a silent auction. You’re booking the evening’s entertainment, connecting with sponsors, and collecting all of your auction baskets and items. You’re almost ready for your big night, but first, you have to… Read More
As a fundraising professional, chances are, you’ve heard of LinkedIn. Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For… Read More
Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to… Read More
Social media has long been a powerful marketing tool for nonprofits worldwide. Now, as platforms launch their own in-platform fundraising tools, social media is becoming more than just a marketing tool, but an active fundraising… Read More
Cora Ligon is the lightning bolt that infuses Ligon Marketing. With a unique energy and do-anything attitude, she understands that a community must network and join forces to create and grow… Read More
It’s no secret that social media is one of the most important marketing tools a nonprofit can invest in. Almost three-quarters of all American internet users are on at least one… Read More
Having a sponsorship packet template can be a real time-saver for your organization! Whether you’re looking for in-kind donations for promotional campaigns or financial sponsorship for an event, corporate sponsorships are a great way to… Read More