Fundraising Lab: Lakeland, FL

Fundraising Lab

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Join us on April 16th for our Fundraising Lab in Lakeland, FL! This free event is chock-full of valuable opportunities, including a presentation from nonprofit thought leader Ian Adair, a helpful panel discussion on how your organization can do more with less, a how-to presentation on building better appeals, a spotlight on Qgiv features and customer examples, an insider look at Qgiv’s road map from our CEO, Todd Baylis, and time to network with your nonprofit peers!

Location & Agenda

Haus 820
820 N Massachusetts Ave
Lakeland, FL 33801

8:00 am – Breakfast & Networking
9:00 am – Welcome & Qgiv Road Map | Todd Baylis, CEO & Co-Founder of Qgiv
9:30 am – Winning Donor Attention is Now the Variable of Success in Fundraising | Ian Adair, Executive Director of Gracepoint Foundation
11:00 am – Break
11:15 am – Qgiv Show & Tell | Jennifer Mansfield, VP of Customer Experience
12:00 pm – Lunch
1:00 pm – How to Build a Better Appeal | Sarah Sebastian, Director of Brand Communications
1:50 pm – Insider Look at Auctions | Chris Morata, VP of Product
2:20 pm – Break
2:30 pm – Panel Discussion | Small Yet Mighty: Tips & Tricks for Doing More with Less
3:30 pm – Closing Remarks | Todd Baylis & Jennifer Mansfield
4:00 pm – Networking Reception

Winning Donor Attention is Now the Variable of Success in Fundraising
Presented by: Ian Adair, Executive Director of Gracepoint Foundation

In this session, Ian will explain the three biggest mistakes nonprofits make in communicating to their donors, the four strategies of Attention-Focused Fundraising, and how to produce content that builds relationships with potential donors while strengthening relationships with existing ones. In a 24/7, 365 information-overloaded world, winning donor attention is a must in order to achieve fundraising success!

Ian Adair is a fundraising expert and three-time nonprofit CEO who has raised tens of millions of dollars by focusing on one strategy – winning donor attention. Ian has successfully led corporate and nonprofit teams, volunteer boards, and front-line staff around the country to further program growth and impact. In 2016, Ian was chosen as one of the Top 100 Must-Follow Giving Influencers on Twitter. Ian is the CEO of the Gracepoint Foundation located in Tampa, FL, which is the philanthropic arm of Gracepoint the largest behavioral health organization in West Florida.

How to Build a Better Appeal
Presented by: Sarah Sebastian, Director of Brand Communications at Qgiv

Your donors don’t read your appeal letters. At least not right away! In this session, you’ll learn what donors look for before they read your appeal letter and how to draw them in using the items they scan for!

You’ll also learn tips on how to use storytelling, unique points of view, and familiar language to keep your donors engaged with your content.

Bring an appeal letter from your organization you’d like to improve! We’ll take a few moments to apply best practices from the presentation so you can walk away with notes on how to turn your appeal letter into a donation magnet!

Small Yet Mighty: Tips & Tricks for Doing More with Less
Panel Discussion with Fundraising Experts

Every nonprofit, regardless of size, is always looking for ways to do more with less. Whether you work for a multi-million dollar operation with dozens of fundraising staff or are doing it alone, these strategies will help you reach your goals without working yourself to death. This panel will cover three main areas: donor recruitment, retention, and building partnerships to expand reach.

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