7 Outstanding Nonprofit Sponsorship Request Letter Samples

Fundraising Letters

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Get inspired with our sponsorship letter sample templates.

For nonprofits, one thing is certain: securing sponsorships with allies in the for-profit world is one of the most important steps you’ll need to take on the path to reaching your fundraising goals.

Without the contributions of key sponsors, your nonprofit risks being unable to raise the money it needs to achieve its mission. Not only that, but if you miss out on tapping into a sponsor’s audience of potential givers, you’re even less likely to find fundraising success.

Luckily, you have one effective tool up your sleeve: sponsorship letters. Sponsorship letters are one of the best ways to start a conversation between your nonprofit organization and a potential sponsor about entering into a mutually beneficial partnership.

Not only do these letters outline why the potential sponsor would want to support your cause, but they also communicate how the sponsor can benefit from this partnership and how you see the fundraising relationship playing out.

Is your nonprofit ready to secure a sponsor for your next campaign? Check out these sponsorship request letter samples to get inspired:

  1. Sponsorship Letter for Events
  2. Corporate Sponsorship Letter
  3. Sponsorship Letter for Sports
  4. Sponsorship Letter for Schools
  5. Church Sponsorship Letter
  6. Food Donation Request Letter
  7. In Kind Sponsorship Letter

Download these sponsorship letter templates and use them to inform how you write your next sponsorship request letter. Remember: just like our fundraising letter templates, these can easily be used as a template for an emailed sponsorship request, too.

Ready to learn how your team should write an effective sponsorship request letter? Let’s dive into these useful samples!


Try our sponsorship letter template for an event sponsorship.

1. Sponsorship Letter for Events

For many corporate sponsors, events hosted by your nonprofit offer a great opportunity to get the word out about their business and reach potential new customers.

As you plan your next fundraising campaign, consider enlisting a business to sponsor one of your fundraising or stewardship events.

This could entail having them donate staff to help carry out the event, having them pay for the event venue, or having the company pay for catering. In your sponsorship request letter, offer them a few ways they can show their support of your cause at your next event.

Check out this sponsorship letter for events to inspire your team:

Date

Name

Organization

Street

City, State ZIP

 

Dear Company Name,

At [Nonprofit Name], we’ve served [demographic] in the [Community Name] area for over [number] years. This [season or time period], we’re aiming to raise [amount] to fund [project].

On [date] we are planning to host a [type] fundraising event. At this event, we would [event activity] and raise money by [fundraising method].

However, we think our efforts would go even farther with [Company Name] as our official corporate sponsor.

In this role, your business would provide [service or donation amount], and in turn we would promote your company as the event’s official sponsor.

Alternatively, your team could provide [service or donation amount] in your role as our sponsor.

With [Company Name] by our side at this upcoming event, we’re sure to achieve this season’s fundraising goal and serve [Community Name] well.

If your company is interested in being our official event sponsor, please reach out to us at [contact information]. We can’t wait to hear back!

 

Sincerely, [or With warm regards,]

Signature of a leader in the organization

Typed name of organizational leader

Remember: depending on your nonprofit’s needs, not all event sponsorships will be appropriate.

For example, a small animal shelter might want a local business to sponsor for their car wash fundraiser, whereas a regional advocacy group might enlist a Fortune 500 company to sponsor a big-ticket gala event.

Another tip? Enlisting a corporate sponsor for a peer-to-peer fundraising event is a great way to tap into the company’s audience of potential donors before the event begins. This way, you can maximize the benefit of your partnership in the time leading up to your anchor event.


Start a partnership with a large business using our corporate sponsorship letter template.

2. Corporate Sponsorship Letter

When we talk about nonprofit sponsorships, the first thing that typically comes to mind is a traditional corporate sponsorship in which a business signs on as a nonprofit’s sponsor for set period of time.

One of the best long-term ways to partner with a corporate sponsor is to ask them to promote your cause to employees engaging in their matching gifts program.

The sponsor could include a reference to your cause on their corporate philanthropy page, or they could agree to match gifts to your organization at a higher ratio than gifts to other causes. In turn, your nonprofit would include their business on your website as a valued sponsor.

Consider this corporate sponsorship letter that emphasizes a matching gifts partnership:

Date

Name

Organization

Street

City, State ZIP

 

Dear Company Name,

At [Nonprofit Name], we value each and every donation we receive from our supporters.

With this in mind, it’s our goal to show donors how they can make the most of their contributions, including steering them toward matching gifts.

[Company Name] has a robust corporate philanthropy program in place, including a matching gifts programs for your employees.

Since [Nonprofit Name] and [Company Name] share so many community members, we’d like to enter into a partnership with your organization.

Particularly, we would be interested in being a featured nonprofit on your matching gifts program web page. In turn, we would highlight your business on our Ways to Give web page.

Through this partnership, we hope to help [Company Name] make the most of your corporate philanthropy budget while ensuring your employees maximize the impact of their gifts to our cause.

If this excites your team, we’d love to continue this conversation. Please reach out to us at [contact information]. We’re excited to hear from you!

 

Sincerely, [or With warm regards,]

Signature of a leader in the organization

Typed name of organizational leader

Many corporations have philanthropy programs in place that allocate a certain percentage of their overall budget to making charitable contributions, including matching employee gifts.

This means that these businesses already have the money set aside to sponsor your cause, but they’re just waiting for an organization like yours to initiate the partnership.

Don’t leave that funding on the table! By proactively sending out letters like these, your team automatically boosts your chances of securing a corporate sponsorship and tapping into their philanthropic giving budget.

Raise money for your team using this sponsorship letter template for sports fundraising.

3. Sponsorship Letter for Sports

When most people think of nonprofit organizations, traditional philanthropies and charities tend to come to mind. However, there are many other organizations in your community that have pressing fundraising needs, including local sports teams.

Whether you’re raising money for an adult sports team at the rec center or a K-12 school’s league, all kinds of sports organizations will need to raise money at some point to help fund their organization.

Partnerships with companies who are inspired by your team can be a smart way to gain lasting funding while showing love to a local business.

Try this sponsorship request letter sample the next time your team extends an invitation for a partnership.

Date

Name

Organization

Street

City, State ZIP

 

Dear Company Name,

In [Community Name], there’s nothing more important than fostering our local sports teams.

Teams like [Team Name] provide students between the ages of [age] and [age] a safe place to get physically active and make connections with their peers.

However, we wouldn’t be able to keep serving our team of [number] young people without important partners like you.

Would [Company Name] be interested in serving as our official team sponsor?

In return, [Team Name] would feature your company as our sponsor at [matches/meets].

This would help your organization gain exposure among [Team Name] parents and in the broader [Community Name] area.

[Team Name] would be happy to start a partnership at any level! However, contributions of [amount] would help us fund [sports-focused goal].

If [Company Name] is excited by this proposal, please reach out to us at [contact information].

 

Sincerely, [or With warm regards,]

Signature of a leader in the organization

Typed name of organizational leader

Securing a sponsor for your sports team is one of the best ways to sustainably fundraise for your organization.

Your team can offer potential sponsors a dedicated banner at your games, a special appreciation message in your opening announcements, or even a spotlight on your social media profiles.

Since sports teams are fixtures of their community, your sponsor will appreciate that they’ll be given a platform to get the word out about their business for years to come. This means that once your team has an official sponsor, they’re unlikely to leave the partnership.


Support your school fundraising needs with this sponsorship request letter sample.

4. Sponsorship Letter for Schools

Schools are another kind of nonprofit organization that people don’t typically think of when the conversation turns to fundraising. And yet, schools are among the most ubiquitous nonprofit organizations out there simply because there’s a school in every community.

Luckily, partnering with a business to be your school’s fundraising sponsor can be really simple with the right sponsorship letter strategy. You’ll need to clearly show your potential sponsor why your school is worth supporting and how a school sponsorship can benefit their business.

Since a large portion of your community has ties to your school (either as parents of students or as alumni), a business would get a lot of advertising value from your partnership.

Make your proposal using a template like the one below that clearly shows your potential sponsor why this partnership is right for their business:

Date

Name

Organization

Street

City, State ZIP

 

Dear Company Name,

[School Name] has been a part of the [Community Name] community for over [number] of years.

In this time, we’ve graduated [number] of students who have gone on to become [profession], [profession], and even [profession].

But, we wouldn’t have been able to support those students on their educational journeys without sponsors like [Company Name].

Will [Company Name] consider becoming a featured partner of [School Name]?

As a show of gratitude, we would display a banner with your company’s name on it at our weekly football and soccer games in [stadium name].

A sponsorship of just [amount] per [time period] can make a huge difference in our [mascot animal/character] community.

Is [Company Name] ready to become a sponsored partner of [School Name]?

We look forward to hearing back from your team at [contact information].

 

Sincerely, [or With warm regards,]

Signature of a leader in the organization

Typed name of organizational leader

Just like a sports team, your school can offer your sponsor advertising space in high traffic areas of your campus.

Or, you might list them as your top club sponsor in your school’s yearbook or newspaper as a way to raise their profile. Whatever you decide, emphasize the fact that your sponsor will grow awareness among multiple generations of your community, both parent and student alike.

Since most schools don’t have a big budget for sponsorships, you’ll need to ensure your potential sponsor understands the intrinsic value of your sponsorship so that they consider supporting your school a worthy investment.


Use this church sponsorship letter template to raise money for your congregation.

5. Church Sponsorship Letter

Fundraising for your church can sometimes be a challenge. Even though your congregation tithes every Sunday, those contributions aren’t always enough to help support the operational costs of your church and fund projects like mission trips.

This is why your church should consider looking for a sponsor to help address your funding needs. Seek out local businesses, regional companies, or even national corporations to contribute sponsorship funding to your church.

Faith-driven companies will love to have the opportunity to support a church and assist in growing your congregation.

Try sending out sponsorship request letters like the template below to inspire potential partners:

Date

Name

Organization

Street

City, State ZIP

 

Dear Company Name,

Every year, [Church Name] achieves [mission goal] with the help of our [number] congregants and valued sponsors like you.

Our church community needs to meet certain funding goals to be able to [achieve mission goal] and support our mission of [mission statement].

Will your company consider partnering with [Church Name] as our sponsor?

[Faith denomination] values are so important to [Company Name], so it seems like a perfect fit for our two organizations to come together.

To show our appreciation of your sponsorship, our congregation would commit to including your company in our [weekly/monthly] email newsletters.

Is [Company Name] ready to help support [mission] by sponsoring our congregation?

Please reach out to us at [contact information] to get this partnership off the ground.

 

Sincerely, [or With warm regards,]

Signature of a leader in the organization

Typed name of organizational leader

When setting the parameters of your sponsored relationship, there are lots of ways your church can offer value for your potential partner.

Your church can offer to feature the company on your website as a featured sponsor. At church events, you might share branded merchandise with your congregation. Or, you could include the sponsor in your church newsletters.

However, many prospective sponsors will be inspired to show their support without receiving any kind of “reward” in return. In your sponsorship letter, be sure to call on their sense of faith to help make the case that they should become your church’s sponsor.


Secure a food donation sponsor with this letter sample.

6. Food Donation Request Letter

Whether your nonprofit is a family shelter, a faith-based charity, or even a school, sometimes you need to raise donations of items instead of raising money. A common example of this is accepting food donations.

Many nonprofit organizations call on their supporters to provide donations of shelf-stable food like soup, cereal, peanut butter, and more. This food might be added to your nonprofit’s community pantry or be donated to another organization that has a pressing need for food.

However, your nonprofit doesn’t need to only rely on typical donors to provide these much-needed food supplies: you can also reach out to a sponsor to make an in kind donation of food items.

Check out this sponsorship letter template that asks for a food donation:

Date

Name

Organization

Street

City, State ZIP

 

Dear Company Name,

Has [Company Name] ever wanted to show their support for [Nonprofit Name’s] mission, but you weren’t sure how?

[Nonprofit Name] is in desperate need of food donations, specifically [food type], [food type], and [food type].

Since your business has long been a supporter of the [Community Name] area, you’d be the perfect sponsor to help [Nonprofit Name] meet our food supply needs.

Even better, by making a contribution of [amount] of [food items], you’ll help feed [number] of [Community Name] families for [time period].

Are you ready to become an official [Nonprofit Name] food sponsor?

Contact us at [contact information] to learn more about our potential partnership.

 

Sincerely, [or With warm regards,]

Signature of a leader in the organization

Typed name of organizational leader

Reach out to local businesses like supermarkets and restaurants to provide a sponsored gift of food to your nonprofit.

Alternatively, you might send your letter to a company outside of the food service industry. They might purchase foodstuffs for your cause, or they can hold a food donation drive at their headquarters to gather supplies.

Offering an invitation for a food sponsorship can be a great way to garner support from a sponsor who isn’t ready to make a large monetary contribution. Not every business has a budget for philanthropy, but food donations can be a great way to show support without breaking the bank.


Find an in kind sponsor for your nonprofit with this letter template.

7. In Kind Sponsorship Letter

In the previous section, we touched on in kind gifts in the context of food donations. However, your nonprofit can propose a sponsorship in which the partner provides in kind contributions of all sorts of goods.

Sponsored partnerships of in kind gifts are a great way to make sponsorship more accessible for smaller businesses, as well as more convenient for businesses of all sizes. Find a partner who already produces the goods you need so you can cut out the middleman.

Before you send your sponsorship request letter, determine what kind of goods or supplies your nonprofit needs to achieve its goals. Maybe you need someone to contribute manpower for a building project. Or, you might need school supplies for a summer camp.

Read our in kind sponsorship request letter template to get inspired:

Date

Name

Organization

Street

City, State ZIP

 

Dear Company Name,

At [Nonprofit Name], it takes a lot of support from partners like you to achieve our mission.

However, did you know you can show your support to our cause without making a monetary gift?

Please consider donating an in kind contribution of [service/good]!

In order to reach our goal of [goal] this [time period], we’ll need to collect [amount] of [service/good] to help support our latest campaign.

[Company Name] can help achieve [specific goal] by becoming an official in kind sponsor of our cause.

In doing so, you’ll help [number] of community members in [Community Name]. Even better, we’ll help spread the word about your business to our supporters.

If [Company Name] is excited to become an in kind sponsor of [Nonprofit Name’s] work, please reach out at [contact information].

 

Sincerely, [or With warm regards,]

Signature of a leader in the organization

Typed name of organizational leader

Since most nonprofit organizations are focused on raising actual money, your team might forget about seeking in kind sponsorships.

These contributions can be really valuable for all sorts of organizations. Because the sponsor is supplying all of the resources you need, you can spend more of your fundraising revenue on other projects.

Not only that, but in kind sponsorships also make it easier for nonprofits to propose a sponsorship down the line in which your partner provides direct monetary contributions. You’ll already have an established relationship, which makes your proposal even easier.


Proposing a sponsorship to a potential partner can seem pretty daunting, whether your nonprofit has a lot of experience working with sponsors or is new to these special relationships.

With these sponsorship request letter templates on hand, your nonprofit is ready to start making connections with the sponsors you need to reach your goals!

Additional Sponsorship Letter Resources

  • 9 Fundraising Letter Templates. Looking to raise more money for your nonprofit? Sending fundraising solicitation letters is a good way to start. Try out our top fundraising letter templates for all kinds of causes to get inspired.
  • How to Retain More Donors During Your Annual Campaign. Sponsored partnerships are a great way to reach your annual fundraising goals. Check out our guide to annual fundraising donor retention for more strategies your team can follow.
  • 65+ Fundraising Ideas to Rock Your Next Campaign. Need more ideas for fundraising? You’re in luck! Take a look at our list of the top unique, cheap, and quick fundraising ideas. Your team is sure to find something that works for your cause.

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