[Infographic] Mobile Fundraising at a Glance

Knowledge

Share this article

Remember our super-neat Field Guide to Mobile Fundraising? We made this handy infographic that contains the highlights from the Field Guide. It’s a quick, handy guide to mobile fundraising at a glance!

Mobile Field Guide Infographic

 

 

Haven’t had a chance to download our Mobile Fundraising Field Guide? Don’t miss out!


The Mobile Fundraising Field GuideFor a text version of this infographic, see below!

Nonprofits all over the world are learning how to reach and engage their supporters when they’re on the go – and a slew of mobile tools are helping them do just that.

  • The average mobile donation in 2014 was $93.
  • Mobile-friendly pages saw a 34% conversion lift compared to standard pages.

Now is the time for nonprofits to add mobile tools to their fundraising arsenal.

Battle Plan: Mobile Websites

  1. Keep it simple. Focus on easy-to-access information and navigation on mobile.
  2. Call to action. It is important to have one clear call to action – especially on your donation form.
  3. Donation form. Eliminate obstacles like additional required fields beyond the payment information fields.

Battle Plan: Mobile Email

  1. Important elements. Grab your readers’ attention by placing important details at the top.
  2. Keep it simple. Make sure your design is simple and that the email loads quickly.
  3. Call to action. Give a clear, simple call to action by focusing your content on one goal. Make this a link that will take them to a mobile-friendly page to complete the desired action.
  4. Test before you send. Proof your email by reading it from the perspective of your audience, and don’t forget to check for typos and formatting errors.
  • 53% of all emails opened are on a mobile device.
  • 16.6% of all donations made from an email were completed from a mobile device.

Battle Plan: Text Giving

  1. Keep keywords simple. Short, memorable, and unique keywords work best.
  2. Clear call to action. Clear language and brief instructions will make your campaign successful.
  3. Write it down. Promote your campaign with printed items like banners or flyers to advertise your shortcode and keyword.
  4. Show them how. Consider having volunteers stationed around an event to help or make a graphic with instructions in printed materials or a presentation.
  • 1 in 8 millennial donors make a text donation at least once a month.
  • The average text donation is $77.35

Which Platform is Right for You?

Legacy SMS

  • Donor texts keyword to shortcode.
  • Phone company adds the donation of $5 or $10 to their phone bill.
  • Phone company separates all donations made and forwards the money to the charity.
  • Donations only take a few seconds.
  • Established process that’s familiar to donors.
  • Average donation deposit is in approximately 90 days.
  • Donations are capped at $5 or $10.
  • There is a limit on the number of donations for each donor.
  • Nonprofit collects no donor info.

New SMS

  • Donor texts keyword to shortcode.
  • Link to donation form sent to donor.
  • Donor completes the form and makes their donation using their payment information.
  • Easily set up with a lower cost.
  • Average donation deposit is in approximately two to three days.
  • Donors can give any amount.
  • May or may not have access to donor info.
  • Donors must enter payment info.
  • Process takes longer.
  • Qgiv gives nonprofits access to their donor information.

Battle Plan: Kiosks

  1. Train plenty of volunteers. Ensure volunteers are trained to confidently handle mobile donations.
  2. Be careful with security. Implement solid security measures and be ready to answer questions.
  3. Don’t forego traditional methods. Be prepared to accept donations in traditional ways and understand that new donation methods take time to be fully adopted by donors.

Smartphone apps let donors give on the spot.


Learn more and check out our guide to mobile giving!

 

You might enjoy