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  • The Bloomerang Fundraising blog

    Announcements, tips, trends, and fundraising education from the Bloomerang Fundraising team!

    Frightfully Good Fundraising, Part 6: Don’t Ghost Your Donors

    Frightfully Good Fundraising, Part 6: Don’t Ghost Your Donors

    Marketing and social media

    It’s 11:30 p.m. One of your donors is catching up on her personal emails after a long day. Suddenly, a bloodcurdling shriek splits the air—she’s gotten an email from someone she hasn’t heard from in… Read More

    Frightfully Good Fundraising, Part 5: Leave Donors Spellbound

    Frightfully Good Fundraising, Part 5: Leave Donors Spellbound

    Marketing and social media

    You know how to entrance donors by telling a great story in your appeals. You’ve worked on building a bewitching website that inspires donors to give. Reporting donors’ impact is a powerful component of your… Read More

    Frightfully Good Fundraising, Part 3: Bring Your Appeals to Life

    Frightfully Good Fundraising, Part 3: Bring Your Appeals to Life

    Marketing and social media

    It’s a dark, stormy night. A fundraiser sits in an office, piecing together an appeal for an upcoming campaign. She’s stooped over her keyboard, assembling various parts—an intro paragraph here, a photo there, a call… Read More

    Frightfully Good Fundraising, Part 2: Don’t Get Wrapped Up In Yourself

    Frightfully Good Fundraising, Part 2: Don’t Get Wrapped Up In Yourself

    Marketing and social media

    Okay, let’s chat for a second. You do great work. Your nonprofit makes an incalculable difference in your community. And you, the fundraiser, are what keeps it running! You pour your time and effort into… Read More

    Frightfully Good Fundraising, Part 1: Resurrect Your Lapsed Donors

    Frightfully Good Fundraising, Part 1: Resurrect Your Lapsed Donors

    Donor acquisition and retention

    When you think of zombies, you probably think of legions of the undead with an insatiable hunger for brains. But I’m willing to bet you encounter zombies on a daily basis… at least if you’re… Read More

    Considering Cause Marketing? Tips for a Compliant Co-Venture

    Considering Cause Marketing? Tips for a Compliant Co-Venture

    Nonprofit management

    Considering Cause Marketing? Tips for a Compliant Co-Venture From cash register donations to charity nights at your favorite restaurant, cause marketing campaigns have become part of the fabric of daily life. Also known as commercial… Read More

    How to Use Social Media to Reach Your Year-End Fundraising Goals

    How to Use Social Media to Reach Your Year-End Fundraising Goals

    Marketing and social media

    How To Use Social Media To Reach Your Year-End Fundraising Goals ‘Tis the season of giving! Do you have a year-end social media strategy in place? Of all the channels you… Read More

    How Your Small Nonprofit Can Benefit from the Power of Social Media

    How Your Small Nonprofit Can Benefit from the Power of Social Media

    Marketing and social media

    Building a solid social presence is important. It shouldn’t be your sole method of communication, but it should be a great daily representation of your nonprofit’s mission. Using social platforms to speak with your community… Read More

    Why You Should Be Super-Specific in Your Year-End Appeal

    Why You Should Be Super-Specific in Your Year-End Appeal

    Fundraising ideas

    It’s nearly time for year-end appeals. Before you write yours, keep this in mind: Your year-end appeal should be as specific as possible. Here’s why. I get a lot of appeals from nonprofits. A LOT… Read More

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