Every year, Christmas decorations start appearing in stores a little earlier than they did the year before. And every year, people exclaim over how annoying it is to see Christmas ornaments right after Halloween. “It’s… Read More
Volunteers are a nonprofit’s heartbeat. They help with day-to-day operations, they’re wonderful ambassadors to the community, and they’re more likely to be financial supporters than people who don’t volunteer. There are lots of ways to… Read More
Organic Facebook reach has been dropping like a stone for many nonprofits and businesses, but one group of charities is consistently engaging their fans. Animal shelters all over the country are thriving on Facebook, and… Read More
In March 2012, a short film by Invisible Children, Inc. took over the Internet. The KONY 2012 video spread like wildfire, and viewers all over the globe took up its mission of having Ugandan warlord… Read More
In case you missed it last week, LeVar Burton, the former host and producer of classic TV show Reading Rainbow, ran a VERY successful Kickstarter campaign called “Bring Reading Rainbow Back for Every Child, Everywhere.” He wanted… Read More
If a nonprofit organization was on an online dating site, what might their ideal donor’s profile look like? We sorted through donations made to more than 1,000 churches and nonprofit organizations in 2013 and looked… Read More
Does your organization have a planned giving program? It’s not a fundraising method that gets a ton of attention; there are few (if any) online resources dedicated solely to attracting donors who will write your… Read More
When I first saw the word “cultivate” used to describe building relationships with major donors, it annoyed me. To me, the word “cultivate” sounded like something you do with tomatoes or beans, not something you… Read More
Imagine you walking into your new financial adviser’s office. You’re nervous about entrusting your money to someone, but you’ve heard good things about this guy. At first glance, his office seems well-organized. When you start… Read More