Every year, nonprofit tech enthusiasts gather for the Nonprofit Technology Network’s annual conference. It’s a frenzied weekend of networking, exhibitions, and break-out sessions on different topics. It’s an awesome couple of days, but if you missed out this year, we’ve got you covered. Here are some of the best fundraising gems tweeted by conference-goers:
Your website should never be complicated. If someone has to click and click and click to get to your donation page, you’re going to lose your donors’ interest. Period. Instead of making them click through a bunch of pages to get to the right giving campaign or event page, try setting up restrictions on your form and letting your donors choose from there!
If you don’t think your nonprofit needs up-to-date technology, think again! Having updated tools that are more efficient than, say, humongous Excel spreadsheets will save your employees’ time and sanity.
Change can be threatening! Take the bull by the horns and turn that threat into an opportunity.
Knowing how to target your content to different groups on social media is critical to a successful social campaign. Facebook is best for tugging at audiences’ heartstrings, and Twitter is the best for sharing hard facts and knowledge.
Fundraising isn’t as easy as getting a couple thousand “likes” on Facebook. A good social strategy alone won’t accomplish your fundraising goal, but NOT having a good strategy can break you.
6. “If you don’t think technology is part of everyone’s job, then try getting things done without it.” #14ntc — Steve MacLaughlin (@SMacLaughlin) March 14, 2014
From the board president to the summer intern, technology is a critical part of every team member’s job. Make sure they have the tools they need to make your nonprofit a success.
If you’re spending the same amount of marketing effort on small events as you are on, say, your major gifts procurement, you probably need to reevaluate your strategy. Be deliberate and careful about your spending to get the best returns on your investment.
Your brand is more than the color scheme on your website. Your brand is who you are, what you do, and how you do it. Basically, your brand is what people think of when they hear your name. Your job isn’t over when you finally choose what sans-serif font you want in your e-mails; there’s more to it than that!
Successful nonprofit marketing should be segmented and specific. Learn about the different types of donors that support you and tailor your messages to fit them.
Nobody, especially not millennials, are sitting around on their computers waiting for your newest update. Stay at the forefront of your audience’s minds by engaging with them and listening to what they have to say.