When it comes to fundraising for your school, figuring out the best ways to get your supporters excited can be tough.
After all, your donor base is made up of a diverse mix of parents, teachers, community leaders, and even students! That’s a lot of different voices to listen to.
Luckily, we’ve compiled a list of our top fundraising ideas for schools that your whole community is sure to love. Our favorite strategies include:
- Create smart online giving forms
- Start a face mask fundraiser
- Host a shoe drive fundraiser
- Plan a pledge fundraising event
- Hold a scratch card school fundraiser
- Engage in peer-to-peer fundraising
- Sell school merchandise to raise money
- Promote matching gifts to the community
- Launch a discount card fundraiser
- Fundraise on-site at school events
- Host a fundraising raffle
- Plan an online auction
- Sell tickets for a fun online event
- Create an Amazon Wish List for in-kind donations
Ready to dive into these expert school fundraising ideas? Let’s get started!
1. Create smart online giving forms
The best way to boost fundraising for your school? Create intuitive, user-friendly online giving forms!
Online giving forms make donating to your school easy for all kinds of supporters. Since these forms are hosted over the internet, individuals can choose to give wherever they are, whenever is most convenient for them.
Be sure to incorporate some of these key features in your online giving form:
- Mobile optimization
- Gift suggestion buttons
- Fundraising thermometers
- Your school’s logo and colors
- Recurring gift opt-in suggestions
When your school has online giving forms ready to make donating convenient for supporters, you’ll never have to worry about losing out on gifts. Because giving online takes just a few minutes, your school’s community will love making online donations to your fundraising campaigns.
2. Start a face mask fundraiser
Are you looking for a unique and practical way to raise money for your school in the midst of an economic downturn? If so, a face mask fundraiser is a perfect solution!
Get started by sending your school logo to ABC Fundraising, who will then design and create your custom face masks. They’ll even go so far as to provide you with a personalized web store from which to sell your masks using socially distant strategies.
Once your store is set up, you can start promoting your masks and encourage students, parents, faculty, and community members to support your school by purchasing one (or several!).
Face mask fundraisers function similarly to other school fundraisers with branded merchandise sales, such as school t-shirts. These fundraisers are widely known for their success thanks to an extensive audience of supporters always looking to show off their school spirit.
3. Host a shoe drive fundraiser
Need a unique fundraising idea that engages students? Look no further than a shoe drive fundraiser!
A shoe drive fundraiser is a unique and effective fundraising idea that students of all ages can get involved in. Plus, collecting shoes (or even simply donating a pair) teaches them the value of small-scale global philanthropy.
With the help of a shoe drive fundraiser coordinator, collect gently worn, used and new shoes. At the end of the fundraiser, the shoe drive fundraiser coordinator will then collect the shoes and send your school a check based on the number of pairs collected. You simply set up collection materials around the school, and encourage students to donate any shoes they no longer wear.
For the best results, host it in August or September when many students are going back-to-school shopping. Kids quickly grow out of their clothes and shoes, so many parents will be happy to donate shoes in good condition instead of tossing them out.
For an added twist, turn it into a friendly competition! Divide students up into teams. Doing this by class should be the most efficient way to accomplish this. Then, have students race to collect shoes from their families and neighbors. Reward whichever class collects the most shoes by the end of the fundraiser with a pizza party!
If all goes well, consider making it an annual event. This way, families will know to hold on to any unwanted shoes that are in good condition. It’ll become a tradition that students and parents look forward to year after year!
4. Plan a pledge fundraising event
Are you looking for an engaging school fundraising idea that can involve your students, teachers, and families? A pledge fundraiser might be perfect for you.
A pledge campaign is a unique type of fundraiser that is often paired with an exciting school-wide event. The main difference between pledge campaigns and traditional fundraisers is that the actual funds are not collected until the conclusion of the campaign. Instead, these retroactive funds correspond to how many predetermined units of a particular “activity” a participant was able to accomplish.
The activity can be anything that gets participants and supporters excited. A walk- or run-a-thon is a typical example of a pledge fundraiser where donors pledge a dollar amount for every lap their sponsee walks or runs within the time limit. However, you can truly get creative here. Dance-a-thons have become an extremely popular choice, or you could even go with a read-a-thon to add some extra educational value!
5. Hold a scratch card school fundraiser
There’s a new fundraising trend taking hold at schools that’s fun for the whole community: scratch card fundraising!
Scratch card fundraising is a great way to reach your school’s fundraising goals fast. Volunteers approach their friends, family, and neighbors and ask them to scratch two circles off of their fundraising card. Under each circle is a small donation amount ($0.50-$3.00).
Once they scratch off their amounts, they make their donation. Scratch card fundraisers are great for:
- Student clubs and after-school programs
- Intramural and extramural sports teams
- Music programs like your marching band and orchestra
- Field trips and fun learning events
- Spirit week fundraisers at the beginning and end of the year
Better yet, once a scratch card is finished your volunteer will have raised $100. Each card costs just $20 to order and ABC Fundraising will even give your school a 10% discount on each shipment. This gives scratch card fundraisers an average profit of 90%! Since every dollar counts, why not give scratch card fundraising a try?
6. Engage in peer-to-peer fundraising
Peer-to-peer fundraising is another online fundraising strategy that’s perfect for your school’s fundraising goals.
In a peer-to-peer fundraising campaign, a school calls on community members to set up fundraising pages on their behalf. These individuals then reach out to their online networks and solicit donations for your school.
Peer-to-peer fundraising isn’t simply a great way to raise money for your school; it’s also an excellent way to grow your school’s community of supporters!
Since peer-to-peer fundraising campaigns are spread by your community members online, these campaigns will reach more eyes than ever when they’re shared on social media sites and emailed to friends and family. This way, your school’s donors don’t have to live in your community or even have a child at your school!
7. Sell school merchandise to raise money
Every school has a mascot, special colors, a motto, or other elements that make up your school’s identity.
Help your teachers, students, and their family members show off their school spirit by selling merchandise to raise money! Your school can sell merchandise at a school store, at fundraising events, or even through an online storefront.
Your school can sell merchandise including:
- School supplies like pens, pencils, notebooks, and erasers
- Novelty gifts like mugs, towels, picture frames, and posters
- Backpacks and lunchboxes
- Fun “toys” for students like stickers, bracelets, and games
- Branded t-shirts that rep your school’s colors, mascot, and motto
In fact, selling t-shirts is one of the most profitable ways for a school to raise money!
Check out this school’s t-shirt fundraising campaign. By customizing their merchandise to match their school’s identity, they’ve created a t-shirt fundraising product their school will love to promote and that their supporters will love to wear!
8. Promote matching gifts to the community
Did you know that there’s a way to double (or even triple) the impact of your school’s supporters without asking them to give again?
Matching gifts programs are a form of corporate giving program in which an employer agrees to match their employees’ charitable donations. While these programs benefit your school, your supporters, and their companies, $6-$10 billion in donations goes unmatched each year simply because people are unaware that their company has a matching gifts program in place.
Luckily, there’s an easy way for your school to boost matching gift revenue for your next fundraising campaign. Simply invest in matching gifts tools like Double the Donation or HEPdata and add a branded matching gifts database to your school’s website.
Then, you can promote matching gifts to your school’s community in newsletters, email blasts, and even at fundraising events. Your supporters will appreciate that there’s a way to get more from their gifts, and that might even be the push they need to give more often!
9. Launch a discount card fundraiser
Now, here’s a fundraising idea you’ve probably heard of before if you haven’t yet implemented it at your school: discount card fundraisers.
Discount card fundraisers are a smart way to make giving back to your school a no-brainer for members of your community. Individuals can purchase discount cards with coupons to local businesses. These cards may help save your donors hundreds of dollars!
Your school can sell cards that cost $10, $15, or $20 and feature a customized set of local businesses. The deals offered on these cards last up to a year, so your school’s supporters will have plenty of time to get the most value from their purchase.
Even better, since these cards are so popular, your school can expect that for each volunteer that signs up to sell discount cards, they’ll yield 5-10 cards sold. That’s a gigantic return on your investment and it means you’ll reach your fundraising goals even quicker!
10. Fundraise on-site at school events
One of the classic school fundraising methods is to collect donations at fundraising events like sports games, field days, and dances.
However, with an on-site giving kiosk, your school can boost fundraising at these events even further. An on-site fundraising kiosk is just like your online giving form, but it allows individuals to pay in person at your fundraising events rather than online.
With an on-site giving kiosk, your school can:
- Customize your interface to match your school’s identity
- Quickly swipe cards for fast giving
- Set up recurring gifts at the time of donation
- Serve as a point-of-sale for merchandise fundraising
- Register attendees at events
While not all of your supporters will want to give using a kiosk, having one on hand makes it possible for your school to collect gifts from those who find it convenient. Paired with your online giving forms and traditional cash and check gifts, this is a great way to round out your school’s fundraising strategy!
11. Host a fundraising raffle
Fundraising raffles are fun ways to engage students and families while also raising money!
Make sure you come up with a fun prize, for instance, a dinner certificate or a vacation experience are top choices. However, if you’re selling raffle tickets to your students, prizes like “Be a Principal for a Day” or “Pie a Teacher” can be just as enticing.
To get the ball rolling on your fundraising raffle, make sure to promote it to your students, parents, and faculty. Advertise the upcoming event on your school’s website, through email newsletters, and even with physical marketing materials posted around the school. Participants can then easily purchase a raffle ticket, whether in-person or online. It’s best to provide both options!
You can host a fundraising raffle as a stand-alone event or alongside another campaign. Selling raffle tickets is a great way to give an existing event a revenue boost— just make sure to choose a great prize.
12. Plan an online auction.
A school fundraising idea that is sure to raise a lot of money is an online auction.
Similar to traditional auctions, participants can browse items, place bids, increase bids, outbid others, and receive their item at the end. The only difference is that this takes place entirely online and relies on an online auction platform.
To have a successful online auction for your school, make sure you:
- Promote the fundraising event well beforehand through your website, email communications, and other marketing materials.
- Have a dedicated event registration form for the online auction.
- Collect the items you want to auction off.
- Provide participants with a dedicated mobile bidding app so that they can easily explore, bid, and checkout.
With an online auction, you rid yourself of paper bids and long checkout lines. You’ll be raising money for your school in no time, all while providing participants with a fun and unique experience.
13. Sell tickets for an online event
With virtual and online events increasing in popularity, consider the types of experiences your school can host. Then, sell tickets for this online event as a way to raise money!
For instance, many schools have had success planning the following online events:
- Virtual talent show
- Virtual concert
- Online cooking class
- And more!
To pull off the online event that your school wants to host, you’re going to need several online tools.
For instance, will you need a livestreaming tool? A video conferencing platform? What are the tools that your participants will need? These are all questions that you have to consider beforehand.
14. Create an Amazon Wish List for in-kind donations
We talked about donating old sneakers in a previous section, but you can ask fundraisers for other in-kind donations as well! Consider creating an Amazon Wish List consisting of all the items your school may need. This can include:
- School supplies like pencils, markers, and paper
- Cleaning supplies like paper towels, hand sanitizer, and cleaning sprays
- Technology like iPads and projectors
By creating an Amazon Wish List, you provide supporters with an easy way to browse through items. If they would like to donate something, all they have to do is purchase it on Amazon and have it delivered to your school.
Convenience is always key, and this fundraising method allows supporters to get involved without ever leaving their homes!
Figuring out the best way to raise money for your school isn’t easy. However, with these awesome strategies in mind, your school is ready to rock your next fundraiser!
Still looking to learn more about school fundraising? You’re in luck! Keep reading for some of our favorite school fundraising resources:
- Peer-to-Peer Fundraising: Everything Your Nonprofit Needs to Know. Want to become an expert on one of our favorite school fundraising ideas, peer-to-peer fundraising? Check out our in-depth guide to master this method!
- Virtual Fundraising Ideas | The Complete Guide for 2020. Looking for fundraising ideas that can be done entirely online? Visit our complete guide to virtual fundraising ideas to learn more.
- 5 Top PayPal Alternatives for Nonprofits. Think PayPal is the only tool out there to process fundraising payments? Think again! Discover our favorite PayPal alternatives you can use at your next school fundraiser.