How to Design Your Donation Page

#1. Use Fundraising Software for Donation Pages

This custom donation page is embedded and branded to the Water Project. This page is powered by Qgiv's online fundraising software, which allows nonprofits to create effective, attention-grabbing donation forms like this one!

Online fundraising software will make constructing your own donation pages much easier and will provide you with a number of features and benefits, such as:

  • Fully customizable and professional forms. Build unlimited donation pages and structure them to your liking with ease.
  • Event registration capabilities. Your donors can donate and RSVP to your events in one convenient step.
  • Responsive design. Forms are sure to look great and be intuitive to use on every device.
  • Recurring giving options. Place a recurring giving option on your form to see higher donor retention rates.
  • Seamless integration with your nonprofit’s website. Easily include your form on your nonprofit’s website and collect new donor data.
  • Automated receipts. Automate receipts after donors have given, so your organization has one less thing to worry about!
  • Robust reporting and analytics. Track the performance of your form and keep adjusting to improve your fundraising.

#2. Map Out Your Donation Page's Structure

WHY IT'S IMPORTANT

You should have a plan in place before designing your donation page. That way, you’ll know exactly which fields and questions you need to include and how to order them in the most intuitive way.

Your form should be logical and cohesive, and the only way to ensure that it will be is by creating a plan before you start building it.

HOW IT'S DONE

Have a set plan in place for which fields you’ll include and how you’ll order them. Ask for personal information like name and address first, so your donors can introduce themselves. Then move on to the nitty gritty details like shipping options and payment processing.

Additionally, move optional fields closer to the bottom so they don’t obstruct the required fields.

Takeaway: Map out your donation page’s outline beforehand. Start with basic information, then move on to additional details and optional fields.

#3. Maximize the Top of Your Donation Page

WHY IT'S IMPORTANT

The top of your donation page will be the first thing that donors spot when they land on your form, so make it count!

Donors should know immediately that they’ve landed on a charitable donation page. Your form should be emotionally compelling, and the mission should be clear.

Additionally, include your logo at the top so that donors can be certain they’re interacting with your organization.

HOW IT'S DONE

Nonprofits have the advantage of a noble cause on their side, and these causes are naturally emotionally compelling. Use that to your advantage!

To really make your form tug at your donors’ heartstrings, include a short, impactful headline and a stirring image of those you serve at the top.

It’s also a good idea to include a brief blurb at the very top of your form that gives donors the rundown of your mission and what you hope to achieve.

Takeaway: Make your nonprofit’s donation page eye-catching and emotionally appealing. Include a picture and a memorable headline.

#4. Simplify Your Donation Form

WHY IT'S IMPORTANT

Your donors are busy people! They don’t have time to fill out a long and arduous donation form. Keep your form simple for the highest conversion rates.

In other words, the shorter and easier your form is to complete, the more donors who will actually make it to the end and submit their donations.

HOW IT'S DONE

While it can be tempting to use your form to collect as much information on your donors as possible, keep required fields and questions to an absolute minimum.

If you wish to contact your online donors further (and you should!) it’s best to do so through email newsletters, periodic surveys, and other communications.

Takeaway: Keeping information fields simple and easy to fill out is an important part of creating a pleasant donor experience that will result in more donations down the road.

Example of a Stellar Donation Page

This simple donation page from the Boys and Girls Club of Lakeland and Mulberry allows donors to easily complete the giving process. Powered by Qgiv's software, this simple donation page is highly effective.

The Boys & Girls Clubs of Lakeland and Mulberry has a straightforward donation page, asking only the questions needed to collect a donation, such as name, basic contact information, and payment information.

#5. Don't Neglect Donation Page Design

WHY IT'S IMPORTANT

Your donation page is a reflection of your nonprofit, so it should be both functional and beautiful! Styling your page with fonts, colors, images, and more can enhance donors’ giving experience.

Additionally, designing your form can make it look more professional and authoritative, which establishes more trust with your donors. 

HOW IT'S DONE

Before creating your form, you should establish a cohesive design scheme. Brand your form to your organization, and make sure to use easy-to-read fonts, professional quality images, and two or three complimentary colors.

Your form should be aesthetically pleasing, but it should also be a reflection of your nonprofit’s brand.

Takeaway: Design elements are what will help make your donation page stand out in a crowd. Don’t forget to make your form beautiful!

Example of a Stellar Donation Page

The Asian Pacific Fund uses a beautiful hero image to make their donation page visually interesting. Plus, the colors are quite complimentary. Qgiv's software has allowed this organization to easily brand the form so that it looks great!

The Asian Pacific Fund has created an appealing design with calm, complimentary colors and a relevant image featured at the top of the donation form. It looks professional and beautiful, which can keep donors on the page for longer.

#6. Reduce Repetitive Information

WHY IT'S IMPORTANT

Another way to simplify your form is by reducing repetitive information.

For example, many times people have the same billing and shipping address. Don’t make your donors fill in the same information twice.

The shorter and easier your donation form is to complete, the more likely your donors will be to submit their donations! 

HOW IT'S DONE

If you’re including fields on your donation form that might overlap, design your form so that donors won’t have to fill in the same information twice. A common example is shipping and billing address.

Most online donation forms will allow you to place a checkbox on your form that donors can click to autofill their billing information if it’s the same as their shipping address.

Takeaway: Limit the amount of steps that donors have to take to get to the end point for the highest conversion rates on your donation form.

Example of a Stellar Donation Page

The Christ Church Shrewsbury donation form allows donors to easily complete the giving process without filling in the same information twice. Qgiv's online fundraising software is designed with donors in mind!

The Christ Church of Shrewsbury provides donors with a checkbox for billing address to simplify the information input process.

#7. Keep It to One Page

WHY IT'S IMPORTANT

One-page donation forms have a much higher success rate than those with multiple pages. Why? Forms kept to one page include fewer steps, resulting in an easier online giving process.

And, as we’ve touched on throughout this guide, the easier the process, the more likely a donor is to see it through to the end.

HOW IT'S DONE

Your organization should aim to capture all necessary data in just one page. Keep the number of required fields to a minimum, and you should be golden. If a one-page donation form isn’t possible, be transparent about how many pages there are.

Donors want to be able to gauge their progress within the process.

Takeaway: Make the online donation experience as quick and direct as possible by keeping your donation form one page.

#8. Keep Your Branding Consistent

WHY IT'S IMPORTANT

Your form should be branded to your nonprofit’s website. Branding creates consistency, which is key to establishing trust with your donors.

Using a donation form that doesn’t match the rest of your website can create confusion and leave donors wondering if they’re actually giving to your organization.

In other words, using a branded form will make your donors feel more comfortable about giving.

HOW IT'S DONE

When designing your form, it should reflect the look and feel of your organization’s website.

Use the same color scheme, imagery, font, and language as you would throughout the rest of your site.

Additionally, it’s advisable to include your logo in the top left corner so that when donors arrive on your page, they can be immediately sure that they’re using your nonprofit’s donation form.

Takeaway: Maintain consistent branding on your donation pages to reassure donors of the security of their contributions.

Example of a Stellar Donation Page

Her Song's donation page is branded to the organization. Qgiv's donation page software allows nonprofits to easily embed their donation pages into their website, just like this!

Her Song’s donation form keeps their branding, logo, and colors consistent with the rest of their website. Notice how the branding on this donation form is subtle. The colors aren’t overwhelming, and the logo is simply placed at the top.

#9. Make Your Donation Page Mobile

WHY IT'S IMPORTANT

Nowadays, over half of internet users browse the web from a mobile device.

To reach all of your donors wherever they might be, it’s important that your donation page looks just as appealing and is just as easy-to-use on a mobile device as it is on a laptop or desktop.

If your form isn’t optimized for mobile, you could be missing out on a large chunk of donations!

HOW IT'S DONE

Most online giving software will automatically generate a mobile-responsive version of your online donation page for you, so if you’re using software you’ll have one less thing to worry about!

However, it’s still best to design with mobile in mind.

Use large text and buttons and keep your layout vertical to ensure your page will look amazing on phones and tablets.

Takeaway: Creating a mobile version of your donation page will make giving on the go easier for your donors, resulting in more mobile donations.

Example of a Stellar Donation Page

Qgiv's online fundraising software offers mobile optimization. Her Song's donation page has a responsive mobile design that allows donors to give from anywhere, as long as they have their phones.

Her Song has a donation page that is simple to use on both desktop computers and mobile devices.

#10. Change up the "Submit" Button

WHY IT'S IMPORTANT

A donation to your organization is so much more than a mere transaction; it’s a contribution to a worthy cause!

Tweaking the language on your “submit” button can put it into donors’ minds that they’re giving to a good cause, which makes the process seem more meaningful.

It’s a small detail that can make your form that much more compelling.

HOW IT'S DONE

Instead of just featuring the word “Submit” on your button, use more vivid language that makes it clear that donors are, in fact, making a donation.

Even language as straightforward as “Make a Donation” or “Donate Now!” can make your form more impactful.

You can also get creative and make the language more specific to your organization.

Takeaway: Try using a different phrase on your donation button, so your donors feel like they’re truly giving to your organization!

Example of a Stellar Donation Page

Instead of saying "submit," the Anasazi Foundation encourages donors to make a donation. The change in language is made easy with Qgiv's online fundraising software.

Instead of simply using the word “Submit,” The Anasazi Foundation encourages donors to “Make [Their] Donation.”

How to Create Donation Forms

#11. Allow Donors to Create an Account

WHY IT'S IMPORTANT

Giving donors the option to create an account can make the online giving process easier for both your organization and your donors.

When donors create an account, your organization can better keep track of past giving history.

Additionally, recurring donors won’t have to fill out your form more than once, which makes online giving more convenient. It’s a win-win!

HOW IT'S DONE

Using your online giving software, you can give donors the option to create an account using the information they’ve submitted on their form.

The one caveat here is that creating an account shouldn’t be mandatory.

Some donors might not feel comfortable with your organization saving their information, so if they feel like this step is required, it might deter them from making a gift.

Takeaway: Offer donors the option to create an account so that submitting future donations is a breeze for them and keeping track of giving history is a breeze for your nonprofit!

Example of a Stellar Donation Page

The Melon Mission allows donors to create an account without requiring that they do so. Their donation page (powered by Qgiv's software!) can retain donors by encouraging them to create accounts without deterring donors who only want to give once.

The Melon Mission’s donation page has an option to create an account or login above the personal information fields. Their pop-up window also explains the benefits of creating a donation account.

#12. Offer Different Giving Levels

WHY IT'S IMPORTANT

Offering different giving levels results in slightly higher donations.

That’s because: (a) giving more is as simple as clicking a button, and (b) when options are suggested, many donors will be influenced by the social factor and want to appear more generous.

Giving tiers simplify the giving process and help you raise more.

HOW IT'S DONE

When setting gift amounts, you’ll want to factor in your campaign goals, your donors’ average gift sizes, and the gift amounts featured on comparable donation forms to set gift levels appropriately.

Make sure to let donors know exactly how they can further your cause by linking up each gift amount with quantifiable results.

Takeaway: Offering predetermined amounts makes the donation process simpler and can even result in higher donations.

Example of a Stellar Donation Page

This Dream Center widget, powered by Qgiv, breaks out giving levels on the donation page, making the giving process easy for donors.

The #FaceYourself campaign, by Dream Center, uses a colorful donation widget to break out different giving amounts. Since the campaign is based around completing 7 challenges, each donation amount reflects the number 7.

#13. Encourage Recurring Donations

WHY IT'S IMPORTANT

Recurring donors are some of the most lucrative contributors for nonprofits!

Think about it: a donor who gives on a regular basis can donate much more to your nonprofit than a one-time donor possibly could. However, not all donors will be aware of the option to set up recurring giving.

By encouraging recurring gifts on your donation form, more donors will be aware of this option, and they’ll have a convenient way to get set up.

HOW IT'S DONE

With online giving software, your nonprofit can easily give donors the options to set up recurring giving by placing a field on your form.

Provide donors with multiple options (for example, monthly or annually) so that they can choose the option that’s most convenient for them.

When donors have the flexibility to choose their own involvement, they’ll be more likely to become longtime givers!

Takeaway: When you give donors the chance to decide when and how often to donate, they’ll be able to more easily make those contributions on a consistent basis.

Example of a Stellar Donation Page

The Pensacola Humane Society allows donors to give recurring gifts on their donation page. Donors simply have to select the option that's right for them, thanks to Qgiv's easy online fundraising software.

The Pensacola Humane Society offers several options for recurring donations:

  • One time
  • On a weekly basis
  • Every 2 weeks
  • On a monthly basis
  • Quarterly
  • Semi-annually
  • Annually

#14. Offer Information on Other Ways to Give

WHY IT'S IMPORTANT

Chances are, there are many ways that your donors can get involved and support your nonprofit.

Providing donors with information about different ways to get involved will give donors more flexibility when it comes to giving and will ensure that they’re aware of the different ways they can support you.

When your donors are able to choose their own involvement based on their preferences and affinities, there’s a greater chance they’ll contribute!

HOW IT'S DONE

Although your organization should aim to keep your form as short and simple as possible, don’t forget to include fields that highlight other ways donors can get involved.

For example, depending on what programs you have, your organization might include information about planned giving, corporate giving programs, volunteering, membership programs, or peer-to-peer fundraising.

Feature your most important initiatives and those that are most likely to appeal to your donors.

Takeaway: Including information about other ways to give on your donation form will result in higher levels of donor engagement, since donors can pick the options that are most intuitive to them.

Example of a Stellar Donation Page

Boys and Girls Club is an organization with great donation forms. Check out these other giving options, which are cleanly aid out in Qgiv's donation form software.

Boys and Girls Club of King County gives donors the chance to learn more about planned giving and asks if the donor’s employer will match their contribution.

#15. Give Donors Options—But Remember to Keep It Simple

WHY IT'S IMPORTANT

It’s more than likely that your organization has many different projects to fund, from events to buildings, to anything else.

It’s a good idea to include all of these options on your form, so donors can give to the causes and projects that they care most about.

As we’ve touched on throughout this guide, when donors can get involved how they want to, they’ll be more inclined to do so!

HOW IT'S DONE

You can design your form so that donors can choose which projects and funds their money is going toward.

This tip can also apply to how donors are giving as well. For example, you could give them the option not only to donate, but also to donate in memoriam or honorarium or make pledges to give at a later date.

Just remember to strike an even balance between offering multiple choices and keeping your form simple. Too many choices can be overwhelming.

Takeaway: Providing donors with choices (both in regards to where their gift is going and how they make that gift) empowers them to give on their terms.

Example of a Stellar Donation Page

St. Mark’s Cathedral of Shreveport offers options on donation pages, which is easy to do with Qgiv's user-friendly online fundraising software.

St. Mark’s Cathedral of Shreveport allows donors to give as part of a memorial or honorarium, as a pledge, or toward church events.

#16. Make Event Registration Simple

WHY IT'S IMPORTANT

Your online donation page can be used for all types of fundraising—including events! As with your donation pages for standard fundraising, you should make your event registration forms as intuitive and simple to complete as possible for your donors.

When registering for your fundraising events is easy, you’re sure to see an excellent turnout!

HOW IT'S DONE

When designing your event registration form, the same rules as your standard donation form apply. Keep required fields to a minimum, and be sure to spell out exactly what donors’ contributions are going toward.

It’s advisable to feature multiple registration tiers (single, couple, VIP, etc.), so attendees can pick the option that makes the most sense for them. 

Takeaway: For the biggest turnout at your event, make sure your event registration form is just easy to complete as your donation page.

Example of a Stellar Donation Page

The Alliance for Independence's donation page does more than accept funds; it also allows for event registration. Comprehensive online fundraising software (like Qgiv!) should provide nonprofits with all the tools they need.

The Alliance for Independence’s registration form for their Annual Community Recognition Dinner allows donors to register for different event packages.

#17. Ask Donors How They Heard About You

WHY IT'S IMPORTANT

Asking your donors how they heard about your organization can be useful on a number of levels.

First, it helps your nonprofit gauge how well you’re doing at promoting your cause and asking for donations through various channels. Second, it can give you deeper insights into your donors’ preferred communication channels.

While this field isn’t required, per se, it can definitely come in handy down the line!

HOW IT'S DONE

Using online giving software, you can place a field on your donation form where donors can select how they heard about you.

Include plenty of options to get the most detailed insights.

However, keep in mind: adding too many additional fields to your form can decrease the number of completed gifts. While this is an excellent question to ask, limit your extra questions to one per form.

Takeaway: Asking donors how they arrived at your nonprofit’s donation form can give you more astute insights into your outreach strategies and your donor’s preferences.

Example of a Stellar Donation Page

The Hearing, Speech & Deafness Center (HSDC) asks donors to let the organization know how they heard about them on their donation page.

The Hearing, Speech & Deafness Center (HSDC) asks donors to let the organization know how they heard about them. Note how they include plenty of options (they even split out social media sites!).

#18. Offer Different Payment Options

WHY IT'S IMPORTANT

Giving donors different ways to make their donation online is vital to enhancing the online giving experience.

Including all of the payment options you accept will make giving more convenient for your donors, because they’ll be able to choose the option that’s viable for them.

The more options you include, the more of your donors’ giving preferences you’ll accommodate.

HOW IT'S DONE

On your form, list out all of the payment methods that your nonprofit can accept.

For example, you could include icons of all of the credit cards you’re able to process, as well as give donors the option to donate through eChecks.

While the number of options included will depend on your organization’s resources, the most important thing is to make these options clear!

Takeaway: You should provide as many payment options as possible on your nonprofit’s donation page to encourage giving.

Example of a Stellar Donation Page

The Northwest Minnesota Foundation offers different payment options on the donation page.

The Northwest Minnesota Foundation makes it clear that they accept Visa, MasterCard, and Discover cards as well as eChecks.

#19. Allow Donors to Share Their Donation On Social Media

WHY IT'S IMPORTANT

Adding the option for donors to share their contributions on your donation form is an organic way to spread your reach!

When donors are able to share their contributions, the hope is that their networks will be inspired to join in and start giving, too.

Plus, many donors like to share their philanthropy with their friends and families, so you’ll also be creating a better giving experience for those who wish to share.

HOW IT'S DONE

Adding social sharing buttons will be made much easier when your nonprofit uses online giving software.

Most platforms will allow you to place buttons on your form that donors can click to share their contributions on various social media sites.

Make sure to include sharing options for all of the sites that your donor base is most active on and to encourage sharing from the outset by placing these options at the top of your page.

Takeaway: Offering social media sharing buttons on your donation page can help you increase your organization’s reach and potentially acquire new donors.

Example of a Stellar Donation Page

The Arizona Literacy and Learning Center gives donors a way to recommend and share their donations on Facebook or Twitter on their donation page.

The Arizona Literacy and Learning Center gives donors a way to recommend and share their donations on Facebook or Twitter.

Build Your Donation Page Into Your Website

#20. Make Your Donation Page Secure

WHY IT'S IMPORTANT

Your donation page will be collecting some of your donors’ most sensitive data, like their address and payment information.

When you ensure that your page is 100% secure, you’ll give your donors and your nonprofit the peace of mind knowing that their confidential information won’t be mishandled.

Donors will be far more likely to give to your organization if they know that your nonprofit has put every security precaution in place.

HOW IT'S DONE

Using online giving software with a secure payment processor should give your nonprofit the proper tools to keep your donor’s sensitive information safe.

However, it’s also important to emphasize the security of your page to your donors. One of the easiest ways to do so is by placing security certification icons on the bottom of your form. 

That way, your donors will be 100% sure that they’re completing a form that takes their security seriously.

Takeaway: Reassure your donors that their donations and information are safe by adding certification logos on your donation page. You’ll see more donations for it!

Example of a Stellar Donation Page

The Friends of Rob Astorino includes a PCI Certified logo and a DigiCert EV SSL Secure logo on the donation page.

The Friends of Rob Astorino includes a PCI Certified logo and a DigiCert EV SSL Secure logo as well. Since this particular example is from a campaign donation page, it also includes information about PAC and corporate contributions and donation caps.

#21. Don't Lead Your Donors Away

WHY IT'S IMPORTANT

The main goal of your donation form is for donors to successfully make it to the end and complete their donations. Don’t do anything that’s going to detract from that!

Removing links and navigation eliminates distractions to make your donation form the sole focus and purpose of your page.

HOW IT'S DONE

The only purpose of your form should be to collect donations, so remove anything extraneous that could distract donors from their mission to give.

Sidebars, navigation, and anything else that could potentially lead donors away from your page should not be included on it.

Takeaway: To prevent abandoned donations, remove navigation menus, sidebars, and other distractions that may lead donors away from your donation page.

#22. Plan for What Happens After the Donation

WHY IT'S IMPORTANT

Your relationship with your donors doesn’t just end the minute they click the “Submit” button.

In order to properly acknowledge and cultivate your donors after the donation, it’s important to have a developed stewardship plan in place.

When you have a plan from the beginning, your organization can more effectively transform one-time donors into recurring givers, which means more donations for you in the long haul!

HOW IT'S DONE

After donors make a gift, set up your online giving software so that they land on a branded acknowledgement page.

You can also automate receipts, so donors will always be certain that you’ve received their gifts.

While an acknowledgement page and a donation receipt are a great start, it’s important to follow up with a more personalized thank you note within 24 hours after a gift has been made.

Takeaway: Acknowledgements are a crucial first step for building relationships with your donors, so don’t forget to follow up!

Example of a Stellar Donation Page

Reassuring donors about their receipts on your donation form is an effective way to make donors feel secure about their gifts. Of course, using online fundraising software (like Qgiv!) to power automatic donation receipts can help you follow up with and steward your donors immediately.

The Dream Center’s donation page provides a quick Q&A to reassure donors about the security of their gifts. Donors know that they’ll receive a receipt once their donation is processed. These automatic receipts begin the stewardship process.

#23. Add Calls-to-Action to Your Acknowledgment Page

WHY IT'S IMPORTANT

Calls-to-action serve as important cues to your donors.

They let donors know how they can further engage with your organization and direct them to where they can interact with you further.

If you want to keep building relationships with your supporters after their initial transactions, the best and most immediate way to do so is by including a call-to-action on the donation acknowledgment page.

HOW IT'S DONE

Calls-to-action can come in all shapes and sizes.

Your organization could request anything— from subscribing to your email newsletter to registering for an upcoming event. It all depends on which action would be most valuable to you and your donors.

Whatever action you request, make sure to use clear and actionable language and to feature your call-to-action in a prominent place and standout color so your donors won’t miss it!

Takeaway: Spur further engagement among your donor base by including a call-to-action on your acknowledgement page.

#24. Incorporate Your Donation Page into Your Other Fundraising Strategies

WHY IT'S IMPORTANT

Your nonprofit’s online donation form isn’t a standalone tool; it’s part of your organization’s greater fundraising strategy!

To reap the most donations from your online form you should incorporate it into your other fundraising channels as well.

That way, donors who receive information and asks from your organization through other channels have the option to follow up online if they prefer.

HOW IT'S DONE

Your nonprofit should develop a plan of action for incorporating your donation form into your overall fundraising strategy.

Make sure that your donation form is cohesive with the look and language of your other communication channels, and include information about online giving in offline outreach, if possible.

Remember: the more options you give donors for making a donation, the more inclined they’ll be to do so.

Takeaway: By seamlessly incorporating online giving into the rest of your fundraising strategy, you’ll hit more of your donors’ giving preferences.

#25. Make Your Website's "Donate" Button Visible

WHY IT'S IMPORTANT

Many supporters who want to donate online will approach you through your organization’s website.

To provide the best user experience, your donation button should be visible to donors on every page of your site.

When donors don’t have to search around for a button and can get to the pages they want quickly, there’s a better chance they’ll stick around long enough to make a gift.

HOW IT'S DONE

Your website’s “Donate Now” button should be prominently displayed across your site, not just on your ways-to-give page or homepage.

To ensure it’s ever-present, include it in your top navigation. That way, donors will also be able to spot it immediately.

To make your button even more eye-catching, make it large, use a bold font, and select a color that stands out.

Takeaway: By placing an attention-grabbing “Donate Now” button across your website, you’ll increase the chances that supporters will get to your donation page.

Example of a Stellar Donation Page

Donation buttons should be clear not just on donation pages, but across a nonprofit's entire website. The Pulmonary Fibrosis Foundation does just that.

The Pulmonary Fibrosis Foundation ensures that donors know exactly where to click if they want to give. Their “donate” button stands out on their primary navigation.

#26. Direct Donors to Your Donation Page with Social Media

WHY IT'S IMPORTANT

All donors should know how to access your nonprofit’s donation form, regardless of how they approach you—and that definitely applies to social media, too!

Including the link to your donation page will make it clear to donors where they can go to submit their donation.

And an intuitive online giving process is one that’s far more likely to be completed by your supporters!

HOW IT'S DONE

How you incorporate the link to your nonprofit’s donation page will vary by social media site.

On Facebook, you can include a “Donate Now” button that links to your form on your nonprofit’s website. If using Twitter, you can tweet your link during campaigns and include it in your bio. You can include the link in your Instagram bio as well.

No matter which site you’re on, the link should be visible to supporters!

Takeaway: Including a link to your donation page on your social media profiles provides donors surfing the web with a seamless donation experience.

Example of a Stellar Donation Page

Children's Hospitals & Clinics of MN provides a donate button on their social media, which redirects donors to a branded donation page, courtesy of Qgiv's online software.

Children’s Hospitals & Clinics of MN utilizes a donation button on their Facebook page, which allows donors to give from multiple channels.

#27. Ask for Help When You Need It

WHY IT'S IMPORTANT

Accepting donations online is still a relatively new way to fundraise.

While your organization excels in helping those you serve, you might not always have a firm grasp on how to manage your online giving. And that’s ok! Everyone needs some help now and then.

When it comes to your donation page, remember: you can always ask for help if you run into any questions or difficulties.

HOW IT'S DONE

Luckily, if you’re using online giving software you have a built-in support system on your side!

While the amount of support you’ll receive varies from vendor to vendor, you can always contact your vendor if you need assistance with online giving.

For example, if you’re using Qgiv, you can always pick up the phone to give us a call if you need help with donation pages, crowdfunding, or text giving.

Takeaway: Don’t go it alone! Use a service like Qgiv’s to help you build your donation page.

#28. Monitor Regularly With Software

WHY IT'S IMPORTANT

With online giving on the rise, your donation page will be a staple of your fundraising.

In order to see the most success through this channel, your organization should monitor your page regularly to see how it’s performing.

Monitoring your donation form is the only way to pinpoint areas for improvement, so you can hone your online giving strategies.

HOW IT'S DONE

Using your online giving software, your organization can run a variety of reports to see how your donation page is stacking up.

These reports can give you deeper insights into your donor’s preferences and where you might be able to improve the online donation experience.

Pay attention to the patterns you see and adjust accordingly!

Takeaway: By running reports with your online donation software, your organization can continually improve the online giving experience to see more donations through this channel.