Last week we talked about 4 ways to get more web traffic to your nonprofit’s page. There are so many ways to help boost your page’s visibility that we’re adding four more methods to the list!
1. Blog Regularly
“Regularly” is a flexible term. If you’re a small organization and don’t have a large staff, don’t feel obligated to post once or twice a week. Try posting new content every other week or even once a month. With content, quality is always more important than quantity! Posting great articles once a month is lots better than posting less interesting content every week.
Quality content is everywhere. Think about what your readers would like to hear about. Have you had any good events recently? Are there any events coming up? Do you have a volunteer with a good story? Is something happening in your hometown that’s affecting your organization? The possibilities are endless!
Once you have your blog content, post teasers to your social media sites and in your newsletters. Don’t tell your followers everything. Give them just enough to pique their interest, then include a link to your blog article itself. If your blog is part of your webpage, it’s easy for readers to move to other parts of your page.
2. Have a Plan for Social Media
Posting status updates and photos on a whim works fine for personal social media profiles, but running a nonprofit’s profile takes a little more strategy. Facebook uses an algorithm called Edgerank to determine how your posts show up in your followers’ news feeds, but you can do some experimenting to figure out how to get your posts to the widest possible audience. Try experimenting with types of posts (text posts, pictures, links, etc.), the time of day that you make your posts, and even days of the week that you post. This works for other sites like Twitter, Google+, and others, too!
While you’re experimenting with social media posts, remember not to post too frequently. Flooding your followers’ feeds with posts will temporarily boost your visibility, but it’s also a really good way to make people un-follow you. Try to stick to one to two posts a day (no more!), or even with a post every other day. The key is to make quality posts that will get your fans interested in you and direct fans to your website. It sounds intimidating, but it’s pretty easy once you get the hang of it.
Reevaluate your social media plan every few months. Technology is always changing and evolving, and social media is no exception. A post that is widely seen today might not be as visible eight weeks from now!
3. Make Your Site Shareable
In an ideal situation, someone finds your website, loves it, and shares it to all their friends either through e-mail or social media. Make sharing your website easy!
Adding social media sharing buttons to your website will let readers share your page on any number of different social media sites. Facebook, Twitter, Google+, and Pinterest are all popular options, but enabling sharing with LinkedIn, e-mail, RSS feeds, and more are other possibilities.
4. Interact With Your Supporters
How many times have you liked an organization on Facebook or followed them on Twitter, then never looked at their profile again? How many times have you looked at a company’s webpage and then forgotten them?
You can help avoid that problem on your own site by interacting with people who follow you. Use Facebook and Twitter to ask your fans questions, have contests, post photos of volunteers, conduct polls… anything that lets your followers know that you care about them and want to hear their input. This includes responding to comments and private messages, too, even when they’re not necessarily positive. Interacting with everyone — even people who are negative — is a good way to show your followers that you care.